# RobCo Brand Identity A complete profile of **RobCo**'s visual system — colors, typography, components, and personality — extracted from https://www.rob.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/robco - Machine-readable JSON: https://characterquilt.com/branding/robco.json - Per-page llms.txt: https://characterquilt.com/branding/robco/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #EDBCA0 | | Accent | #FCF9F7 | | Body Font | TT Hoves Pro | | Heading Font | Victor Serif | ## Color Palette - primary: #EDBCA0 - secondary: #1C3C5A - accent: #FCF9F7 - background: #FCF9F7 - textPrimary: #0D2130 - link: #0D2130 ## Typography - primary: TT Hoves Pro — https://fonts.google.com/specimen/TT+Hoves+Pro - heading: Victor Serif — https://fonts.google.com/specimen/Victor+Serif ## Visual Assets - Logo: https://cdn.prod.website-files.com/68f2341d705f07db40d6f962/68f2341d705f07db40d6ffad_RobCo%20Logo.svg - Favicon: https://cdn.prod.website-files.com/68f2341d705f07db40d6f962/68f2341d705f07db40d6ffee_mark%20dark.png - Social card (og:image): https://cdn.prod.website-files.com/62a2fcca992f4241bd41eef6/68e653dcff4a39d5270f7e54_HomePreviewEN.webp ## UI Components - buttonPrimary: background=#FCF9F7, textColor=#1C3C5A, borderRadius=15px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#EDBCA0, borderRadius=15px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking automation solutions ## RobCo Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **RobCo | RobCo Office Opening: Eröffnung neuer Büro- und Produktionsflächen in München** - Image: https://cdn.prod.website-files.com/68f2341d705f07db40d6f993/68f2341d705f07db40d701f9_66f729bc6a41a732d2e2a18a_6687c85416428621e4faf726_RobCo_Office_Opening_2A.jpeg - Source: https://www.rob.co/de/unternehmen/ressourcen/blog/robco-office-opening - **RobCo | Meet us** - Image: https://cdn.prod.website-files.com/68f2341d705f07db40d6f993/69be56c7473295e7d96c4cfd_Hannover%20Messe%20Light%20(1).webp - Source: https://www.rob.co/company/events-webinars - **RobCo | RobCo eröffnet Office in den USA: Highlights von unserem Launch in San Francisco** - Image: https://cdn.prod.website-files.com/68f2341d705f07db40d6f993/68f2341d705f07db40d703be_robocogroup1-min.webp - Source: https://www.rob.co/de/unternehmen/ressourcen/blog/launch-in-san-francisco - **RobCo | Safe automation** - Image: https://cdn.prod.website-files.com/68f2341d705f07db40d6f962/68f2341d705f07db40d6ffd0_Safety%20Spaces%20Thumbnail.png - Source: https://www.rob.co/platform/safety - **RobCo | RobCo Office Opening: Eröffnung neuer Büro- und Produktionsflächen in München** - Image: https://cdn.prod.website-files.com/68f2341d705f07db40d6f993/68f2341d705f07db40d701f8_66f729bc6a41a732d2e2a187_6687c7fc2ea74f4334bb0b5e_RobCo_Office_Opening_4.jpeg - Source: https://www.rob.co/de/unternehmen/ressourcen/blog/robco-office-opening - **RobCo | Resources Overview** - Image: https://cdn.prod.website-files.com/68f2341d705f07db40d6f962/692589b8ab771f9ade8c790c_Modules5.png - Source: https://www.rob.co/company/resources/overview ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "TT Hoves Pro", "role": "body" }, { "family": "Victor Serif", "role": "heading" } ], "colors": { "primary": "#EDBCA0", "secondary": "#1C3C5A", "accent": "#FCF9F7", "background": "#FCF9F7", "textPrimary": "#0D2130", "link": "#0D2130" }, "typography": { "fontFamilies": { "primary": "TT Hoves Pro", "heading": "Victor Serif" }, "fontStacks": { "heading": [ "Victor Serif", "sans-serif" ], "body": [ "TT Hoves Pro", "sans-serif" ], "paragraph": [ "TT Hoves Pro", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "52px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "15px" }, "components": { "buttonPrimary": { "background": "#FCF9F7", "textColor": "#1C3C5A", "borderRadius": "15px", "borderRadiusCorners": { "topLeft": "15px", "topRight": "15px", "bottomRight": "15px", "bottomLeft": "15px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#EDBCA0", "borderRadius": "15px", "borderRadiusCorners": { "topLeft": "15px", "topRight": "15px", "bottomRight": "15px", "bottomLeft": "15px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/68f2341d705f07db40d6f962/68f2341d705f07db40d6ffad_RobCo%20Logo.svg", "favicon": "https://cdn.prod.website-files.com/68f2341d705f07db40d6f962/68f2341d705f07db40d6ffee_mark%20dark.png", "ogImage": "https://cdn.prod.website-files.com/62a2fcca992f4241bd41eef6/68e653dcff4a39d5270f7e54_HomePreviewEN.webp", "logoHref": "/en-us", "logoAlt": "robco logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, has an alt text matching the brand 'RobCo', and is of medium size, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "View open roles", "reasoning": "Button #2 ('View open roles') has a distinct background color (#FCF9F7) that stands out as a primary CTA due to its contrast with the text color and its action-oriented text." }, "secondary": { "index": 0, "text": "Request a demo", "reasoning": "Button #0 ('Request a demo') is from a different color group (transparent) and serves as a secondary action with its outline style and supportive text." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking automation solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has an alt text matching the brand 'RobCo', and is of medium size, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```