# ROGER Brand Identity

A complete profile of **ROGER**'s visual system — colors, typography, components, and personality — extracted from https://hireroger.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/roger
- Machine-readable JSON: https://characterquilt.com/branding/roger.json
- Per-page llms.txt: https://characterquilt.com/branding/roger/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #45556C |
| Accent | #18181B |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #45556C
- accent: #18181B
- background: #FFFFFF
- textPrimary: #09090B
- link: #45556C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-6%20w-auto%22%20width%3D%2295%22%20height%3D%2224%22%20viewBox%3D%220%200%2095%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Crect%20y%3D%220.000610352%22%20width%3D%2217.85%22%20height%3D%2217.85%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.145%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M86.1895%2017.8503V4.56994H89.3647L89.5915%206.15754C89.9275%205.65354%2090.3055%205.27554%2090.7255%205.02354C91.1455%204.75474%2091.5823%204.57834%2092.0359%204.49434C92.4895%204.39354%2092.9515%204.34314%2093.4219%204.34314C93.6403%204.34314%2093.8419%204.35154%2094.0267%204.36834C94.2115%204.36834%2094.3459%204.36834%2094.4299%204.36834V7.77034H93.5983C92.8087%207.77034%2092.1199%207.90474%2091.5319%208.17354C90.9439%208.44234%2090.4903%208.86234%2090.1711%209.43354C89.8687%2010.0047%2089.7175%2010.7355%2089.7175%2011.6259V17.8503H86.1895Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.145%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M78.2706%2018.0267C76.8762%2018.0267%2075.6918%2017.7495%2074.7174%2017.1951C73.743%2016.6407%2072.9954%2015.8595%2072.4746%2014.8515C71.9538%2013.8267%2071.6934%2012.6339%2071.6934%2011.2731C71.6934%209.89554%2071.9622%208.69434%2072.4998%207.66954C73.0374%206.62794%2073.7934%205.81314%2074.7678%205.22514C75.759%204.63714%2076.9266%204.34314%2078.2706%204.34314C79.2786%204.34314%2080.1606%204.51114%2080.9166%204.84714C81.6894%205.18314%2082.3362%205.65354%2082.857%206.25834C83.3946%206.86314%2083.7894%207.56874%2084.0414%208.37514C84.3102%209.16474%2084.4362%2010.0215%2084.4194%2010.9455C84.4194%2011.1807%2084.411%2011.4075%2084.3942%2011.6259C84.3774%2011.8443%2084.3438%2012.0627%2084.2934%2012.2811H75.1962C75.2466%2012.7851%2075.3894%2013.2471%2075.6246%2013.6671C75.8598%2014.0871%2076.1874%2014.4231%2076.6074%2014.6751C77.0442%2014.9103%2077.5818%2015.0279%2078.2202%2015.0279C78.6402%2015.0279%2079.0266%2014.9859%2079.3794%2014.9019C79.7322%2014.8011%2080.0346%2014.6499%2080.2866%2014.4483C80.5386%2014.2467%2080.715%2014.0115%2080.8158%2013.7427H84.2934C84.075%2014.7339%2083.6634%2015.5487%2083.0586%2016.1871C82.4706%2016.8255%2081.7566%2017.2959%2080.9166%2017.5983C80.0766%2017.8839%2079.1946%2018.0267%2078.2706%2018.0267ZM75.2718%209.81154H81.0426C81.0258%209.35794%2080.9082%208.93794%2080.6898%208.55154C80.4882%208.14834%2080.1774%207.82914%2079.7574%207.59394C79.3542%207.34194%2078.8334%207.21594%2078.195%207.21594C77.5566%207.21594%2077.019%207.34194%2076.5822%207.59394C76.1622%207.84594%2075.843%208.17354%2075.6246%208.57674C75.423%208.96314%2075.3054%209.37474%2075.2718%209.81154Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.145%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63.354%2023.9992C62.3124%2023.9992%2061.3548%2023.8312%2060.4812%2023.4952C59.6076%2023.176%2058.8684%2022.6636%2058.2636%2021.958C57.6588%2021.2524%2057.2472%2020.3452%2057.0288%2019.2364H60.6324C60.75%2019.5724%2060.9348%2019.8496%2061.1868%2020.068C61.4556%2020.3032%2061.7748%2020.4796%2062.1444%2020.5972C62.5308%2020.7148%2062.934%2020.7736%2063.354%2020.7736C64.1436%2020.7736%2064.7568%2020.6056%2065.1936%2020.2696C65.6304%2019.9336%2065.9328%2019.4884%2066.1008%2018.934C66.2688%2018.3964%2066.3528%2017.8%2066.3528%2017.1448V16.2124C66.0504%2016.6996%2065.6724%2017.0692%2065.2188%2017.3212C64.7652%2017.5732%2064.2864%2017.7496%2063.7824%2017.8504C63.2952%2017.968%2062.8248%2018.0268%2062.3712%2018.0268C60.9768%2018.0268%2059.8428%2017.716%2058.9692%2017.0944C58.0956%2016.4728%2057.4572%2015.658%2057.054%2014.65C56.6508%2013.6252%2056.4492%2012.5248%2056.4492%2011.3488C56.4492%2010.0552%2056.676%208.87921%2057.1296%207.82081C57.5832%206.76241%2058.2636%205.92241%2059.1708%205.30081C60.078%204.67921%2061.212%204.36841%2062.5728%204.36841C63.396%204.36841%2064.1268%204.50281%2064.7652%204.77161C65.4036%205.02361%2065.9496%205.40161%2066.4032%205.90561L66.7056%204.57001H69.9312V16.162C69.9312%2017.7748%2069.7212%2019.1608%2069.3012%2020.32C68.8812%2021.496%2068.184%2022.4032%2067.2096%2023.0416C66.252%2023.68%2064.9668%2023.9992%2063.354%2023.9992ZM63.1524%2014.8516C63.8916%2014.8516%2064.4964%2014.6836%2064.9668%2014.3476C65.454%2014.0116%2065.8152%2013.5664%2066.0504%2013.012C66.2856%2012.4408%2066.4032%2011.8276%2066.4032%2011.1724C66.4032%2010.4836%2066.2856%209.87041%2066.0504%209.33281C65.8152%208.77841%2065.4624%208.34161%2064.992%208.02241C64.5216%207.68641%2063.9168%207.51841%2063.1776%207.51841C62.3712%207.51841%2061.7328%207.71161%2061.2624%208.09801C60.792%208.46761%2060.456%208.93801%2060.2544%209.50921C60.0696%2010.0636%2059.9772%2010.6516%2059.9772%2011.2732C59.9772%2011.9116%2060.078%2012.508%2060.2796%2013.0624C60.4812%2013.6%2060.8172%2014.0368%2061.2876%2014.3728C61.758%2014.692%2062.3796%2014.8516%2063.1524%2014.8516Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.145%200%200)%20!important%3B%22%2F%3E%3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- Favicon: https://www.hireroger.com/favicon.ico
- Social card (og:image): /og.png

## UI Components

- buttonPrimary: background=#18181B, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.15) 0px 2px 0px 0px inset
- buttonSecondary: background=#FFFFFF, textColor=#18181B, borderColor=#18181B, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals and businesses looking for automation solutions

## ROGER Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Roger | AI-Powered Sales Automation**
  - Image: https://www.hireroger.com/_next/image?url=%2Fhero.webp&w=3840&q=75
  - Source: https://www.hireroger.com/ycl
- **Roger | AI-Powered Sales Automation**
  - Image: https://www.hireroger.com/_next/image?url=%2Ffeature%2Ffeature-3.webp&w=3840&q=75
  - Source: https://www.hireroger.com/ycl
- **Roger | AI-Powered Sales Automation**
  - Image: https://www.hireroger.com/_next/image?url=%2Ffeature%2Ffeature-2.webp&w=3840&q=75
  - Source: https://www.hireroger.com/ycl
- **Top 10: best linkedin automation tools for 2025 | Roger Blog**
  - Image: https://cdn.outrank.so/aa84cd7c-13a6-41b2-a95a-d3a7dfb3cd02/screenshots/240edcde-6848-4820-a662-b30f97beb62f/best-linkedin-automation-tools-linkedin-automation.jpg
  - Source: https://www.hireroger.com/blogs/best-linkedin-automation-tools
- **Roger | AI-Powered Sales Automation**
  - Image: https://www.hireroger.com/_next/image?url=%2Ffeature%2Ffeature-1.webp&w=3840&q=75
  - Source: https://www.hireroger.com/ycl
- **Roger | AI-Powered Sales Automation**
  - Image: https://www.hireroger.com/_next/image?url=%2Ffeature%2Ffeature-4.webp&w=3840&q=75
  - Source: https://www.hireroger.com/ycl

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#45556C",
    "accent": "#18181B",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#45556C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.15) 0px 2px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderColor": "#18181B",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": 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    "ogImage": "/og.png",
    "logoHref": "/"
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    "selectedIndex": 0,
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    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
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      "index": 0,
      "text": "Book a demo",
      "reasoning": "The 'Book a demo' button is the primary CTA due to its dark, prominent background color (#18181B) and action-oriented text, which is typical for primary actions."
    },
    "secondary": {
      "index": 1,
      "text": "Self-serve",
      "reasoning": "The 'Self-serve' button is secondary because it has a lighter background (#FFFFFF) and less emphasis, making it suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sales professionals and businesses looking for automation solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
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    "buttons": 0.95,
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  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Roger'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```