# Rose Rocket Brand Identity A complete profile of **Rose Rocket**'s visual system — colors, typography, components, and personality — extracted from http://roserocket.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rose-rocket - Machine-readable JSON: https://characterquilt.com/branding/rose-rocket.json - Per-page llms.txt: https://characterquilt.com/branding/rose-rocket/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #194B44 | | Accent | #194B44 | | Body Font | DM Sans | | Heading Font | Instrument Serif | ## Color Palette - primary: #194B44 - secondary: #978F82 - accent: #194B44 - background: #FFFFFF - textPrimary: #5D807B - link: #5D807B ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/wQHqvZcBpmlDmRpwtPD2PHxyfo.png - Social card (og:image): https://framerusercontent.com/images/CSFXJyXsZrqYwR2Bk0dl2eTKcjQ.jpg ## UI Components - buttonPrimary: background=#194B44, textColor=#0000EE, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses in freight and trucking ## Rose Rocket Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **14 truck driver essentials you shouldn't drive without | Rose Rocket** - Image: https://framerusercontent.com/images/JOf1FCz93KTC2V574JbqAnLFdI.jpeg?width=6600&height=4800 - Source: https://www.roserocket.com/blog/truck-driver-essentials-you-need-on-the-road - **Freight & Trucking Blog: TMS Insights | Rose Rocket** - Image: https://framerusercontent.com/images/bqRJIYcIeyw8kwV4dOjKtY7xDQ.jpg?width=3370&height=2527 - Source: https://www.roserocket.com/blog - **Rose Rocket Launches TMS.ai: Ushering in the AI-Native Era of Transportation Management - TMS.ai — The AI-Native Transportation Management System** - Image: https://framerusercontent.com/images/3lVAXbk1ardoJ7xEHDSdM.png?width=4800&height=2400 - Source: https://www.roserocket.com/blog/release-rose-rocket-launches-tms-ai - **Freight & Trucking Blog: TMS Insights | Rose Rocket** - Image: https://framerusercontent.com/images/rO4bz4zxZXy1TAB5x3XR9JafY.jpg?width=5184&height=3456 - Source: https://www.roserocket.com/blog - **What is a freight truck - 8 most common types - TMS.ai — The AI-Native Transportation Management System** - Image: https://framerusercontent.com/images/ZIXHaiZc2xlmsX28aBodjqVc.jpg?width=5606&height=3321 - Source: https://www.roserocket.com/blog/what-is-a-freight-truck-8-most-common-types - **5 marketing strategies for trucking companies | Rose Rocket** - Image: https://framerusercontent.com/images/Hws59jCiAwZQSykovo3yRxFFx4.jpg?width=1000&height=465 - Source: https://www.roserocket.com/blog/5-marketing-strategies-for-trucking-companies ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DM Sans", "role": "body" }, { "family": "Geist Mono", "role": "monospace" }, { "family": "DM Mono", "role": "monospace" }, { "family": "Instrument Serif", "role": "heading" } ], "colors": { "primary": "#194B44", "secondary": "#978F82", "accent": "#194B44", "background": "#FFFFFF", "textPrimary": "#5D807B", "link": "#5D807B" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "Instrument Serif" }, "fontStacks": { "heading": [ "Instrument Serif", "serif" ], "body": [ "sans-serif" ], "paragraph": [ "DM Mono", "monospace" ] }, "fontSizes": { "h1": "80px", "h2": "64px", "body": "14.4px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#194B44", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/wQHqvZcBpmlDmRpwtPD2PHxyfo.png", "ogImage": "https://framerusercontent.com/images/CSFXJyXsZrqYwR2Bk0dl2eTKcjQ.jpg", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 10, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo for Rose Rocket.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Talk to Sales", "reasoning": "Button #0 is selected as the primary CTA because it uses the brand's primary color (#194B44), which is vibrant and stands out as a call-to-action. The text 'Talk to Sales' is action-oriented, making it a strong candidate for primary CTA." }, "secondary": { "index": 2, "text": "View Pricing", "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a less prominent action ('View Pricing'), which complements the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses in freight and trucking" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo for Rose Rocket.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```