# Routable Brand Identity A complete profile of **Routable**'s visual system — colors, typography, components, and personality — extracted from https://routable.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/routable - Machine-readable JSON: https://characterquilt.com/branding/routable.json - Per-page llms.txt: https://characterquilt.com/branding/routable/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4945FF | | Accent | #4945FF | | Body Font | Inter | | Heading Font | TiemposHeadline | ## Color Palette - primary: #4945FF - secondary: #35454D - accent: #4945FF - background: #FFFFFF - textPrimary: #021720 - link: #021720 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: TiemposHeadline — https://fonts.google.com/specimen/TiemposHeadline ## Visual Assets - Logo: 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- Favicon: https://www.routable.com/image/favicons/apple-touch-icon.png - Social card (og:image): https://routable.wpenginepowered.com//wp-content/uploads/2024/08/OG.png ## UI Components - buttonPrimary: background=#4945FF, textColor=#FFFFFF, borderRadius=4px, shadow=none - buttonSecondary: background=transparent, textColor=#021720, borderColor=#E6E8E9, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking AP automation solutions ## Routable Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Guides and Research Reports Archives | Routable Archives | Routable** - Image: https://www.routable.com/_next/image/?url=https%3A%2F%2Froutable.wpenginepowered.com%2Fwp-content%2Fuploads%2F2025%2F03%2F7-Ways-AP-Automation-eBook.jpg&w=3840&q=75 - Source: https://www.routable.com/resources/category/guides-research-reports/ - **Creator Payout Automation Platforms February 2026 | Routable | Routable** - Image: https://d4bkhhmrfehmf.cloudfront.net/media/8a53e5db-d8b0-4e63-9276-6749d9e642d1/uTpt3fhfPuwVhMubgMkjS.png - Source: https://www.routable.com/resources/creator-payout-automation-platforms/ - **Pay International Contractors: April 2026 Guide | Routable | Routable** - Image: https://d4bkhhmrfehmf.cloudfront.net/media/8a53e5db-d8b0-4e63-9276-6749d9e642d1/deA2IB3g5EmT0t7xbRp29.png - Source: https://www.routable.com/resources/how-to-pay-international-contractors-and-freelancers/ - **Check out the new Routable | Routable | Routable** - Image: https://www.routable.com/_next/image/?url=https%3A%2F%2Froutable.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F07%2FStocky-Resources-Hero.jpg&w=3840&q=75 - Source: https://www.routable.com/resources/check-out-the-new-routable/ - **IFOL: Finance Leader's Fraud Report 2024 | Post | Routable** - Image: https://www.routable.com/_next/image/?url=https%3A%2F%2Froutable.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F12%2FFinance-Leaders-Fraud-Report-2024.jpg&w=3840&q=75 - Source: https://www.routable.com/resources/ifol-finance-leaders-fraud-report-2024/ - **B2B Marketplace Payments & AP Automation | Routable | Routable** - Image: https://www.routable.com/_next/image/?url=https%3A%2F%2Froutable.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fphoto-1520333789090-1afc82db536a.jpg&w=1920&q=75 - Source: https://www.routable.com/resources/b2b-marketplace-payments/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "TiemposHeadline", "role": "heading" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#4945FF", "secondary": "#35454D", "accent": "#4945FF", "background": "#FFFFFF", "textPrimary": "#021720", "link": "#021720" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "TiemposHeadline" }, "fontStacks": { "heading": [ "TiemposHeadline", "serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "TiemposHeadline", "serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Inter", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#4945FF", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#021720", "borderColor": "#E6E8E9", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.routable.com/image/favicons/apple-touch-icon.png", "ogImage": "https://routable.wpenginepowered.com//wp-content/uploads/2024/08/OG.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Routable'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "Button #0 uses the brand's primary color #4945FF, making it the most visually prominent and likely the main call-to-action with the text 'Request a demo'." }, "secondary": { "index": 1, "text": "Request a demo", "reasoning": "Button #1 has a transparent background with a border, making it a suitable secondary option as it contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking AP automation solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Routable'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```