# Routine Brand Identity

A complete profile of **Routine**'s visual system — colors, typography, components, and personality — extracted from http://routine.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/routine
- Machine-readable JSON: https://characterquilt.com/branding/routine.json
- Per-page llms.txt: https://characterquilt.com/branding/routine/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #747F8F |
| Accent | #171B1F |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #747F8F
- secondary: #47505D
- accent: #171B1F
- background: #FFFFFF
- textPrimary: #171B1F
- link: #8896A9

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://images.ctfassets.net/fcmhu5qfg1dk/3idHhTKNaI1IMTS7ASorZ5/8e472870d2252c29403fb44d414711d7/logo.svg
- Favicon: https://routine.co/favicon.png
- Social card (og:image): https://routine.co/cover.png

## UI Components

- buttonPrimary: background=#171B1F, textColor=#FFFFFF, borderRadius=7px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#747F8F, borderColor=#D0CBCB, borderRadius=7px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Routine Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Routine, the #1 Alternative to Mem · Routine**
  - Image: https://images.ctfassets.net/fcmhu5qfg1dk/7mDlVuUOhqpzcLWePnOi9w/f6a0a4810f3e2d71ceb665f7c2d8492e/Mem_-_App_Logo.png
  - Source: https://routine.co/compare/routine-vs-mem
- **Insights on Work, Education & Technology · Routine**
  - Image: https://images.ctfassets.net/fcmhu5qfg1dk/6N4nVqnfLs6GHpggdXyCsi/958d6f5e1cd09b6c08ee4b46f72dd85a/best-ticktick-alternatives.jpg
  - Source: https://routine.co/blog
- **Insights on Work, Education & Technology · Routine**
  - Image: https://images.ctfassets.net/fcmhu5qfg1dk/77siEFvXS9qPrSfrbt8aJb/60571e42b4b8fbd30b7503ddc5e628f9/calendar-embedded-notes.jpg
  - Source: https://routine.co/blog
- **Routine, the #1 Alternative to Reclaim · Routine**
  - Image: https://images.ctfassets.net/fcmhu5qfg1dk/6bYof9c89DutkmArLsFFTT/a83817a780f9ae1b0093308f37e9b5fc/Reclaim_AI_logo.png
  - Source: https://routine.co/compare/routine-vs-reclaim
- **Insights on Work, Education & Technology · Routine**
  - Image: https://images.ctfassets.net/fcmhu5qfg1dk/5iDUcaV7hTSwtAkyxsadof/406af9376c4131dc7ee417921ef5905e/best-akiflow-alternatives.jpg
  - Source: https://routine.co/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#747F8F",
    "secondary": "#47505D",
    "accent": "#171B1F",
    "background": "#FFFFFF",
    "textPrimary": "#171B1F",
    "link": "#8896A9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "34px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171B1F",
      "textColor": "#FFFFFF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#747F8F",
      "borderColor": "#D0CBCB",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.ctfassets.net/fcmhu5qfg1dk/3idHhTKNaI1IMTS7ASorZ5/8e472870d2252c29403fb44d414711d7/logo.svg",
    "favicon": "https://routine.co/favicon.png",
    "ogImage": "https://routine.co/cover.png",
    "logoHref": "/",
    "logoAlt": "Routine Logotype"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Routine'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started for free",
      "reasoning": "Button #1 'Get started for free' is the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Login",
      "reasoning": "Button #3 'Login' is selected as the secondary CTA because it has a different background color (light/white) and serves a supportive role to the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Routine'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```