{
  "name": "Rovr",
  "slug": "rovr",
  "domain": "https://www.withrovr.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#99A1AF",
      "secondary": "#1A192B",
      "accent": "#0A0A0F",
      "background": "#FFFFFF",
      "textPrimary": "#0F1117",
      "link": "#6A7282"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter"
        ],
        "body": [
          "Inter"
        ],
        "paragraph": [
          "Inter"
        ]
      },
      "fontSizes": {
        "h1": "96px",
        "h2": "48px",
        "body": "24px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#0A0A0F",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.withrovr.com/_next/image?url=%2Flogo.png&w=96&q=75",
      "favicon": "https://www.withrovr.com/logo.png",
      "ogImage": null,
      "logoAlt": "Rovr Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Rovr'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Book a demo",
        "reasoning": "Button #0 has a vibrant dark background color (#0A0A0F) with action-oriented text 'Book a demo', making it stand out as the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "See how it works→",
        "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action 'See how it works→', making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "tech professionals"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Rovr'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/rovr/0cc3ca1829.webp",
      "alt": "ROVR 30 spot",
      "source_url": "https://www.savvystudios.com/work/rovr",
      "image_url": "https://i.vimeocdn.com/video/2074929862-8269bd8dd18e1f3f87450c50312fc203e42d6cb39c76db808a65410a9fd20332-d?f=webp",
      "width": 1920,
      "height": 1080,
      "bytes": 121562,
      "query": "\"Rovr\" ad",
      "query_suffix": "\"Rovr\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/rovr/67b234c727.webp",
      "alt": "rovr-20221231",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1826018/000182601823000015/rovr-20221231.htm",
      "image_url": "https://www.sec.gov/Archives/edgar/data/1826018/000182601823000015/rovr-20221231_g1.jpg",
      "width": 1828,
      "height": 823,
      "bytes": 184710,
      "query": "\"Rovr\" report",
      "query_suffix": "\"Rovr\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/rovr/487cd49bd8.webp",
      "alt": "Launching X4 ROVR | Tennant Company's Autonomous Floor Scrubber",
      "source_url": "https://www.sixspeed.com/work/tennant-rovr-launch",
      "image_url": "https://sixspeed.6spdcdn.com/img/containers/assets/tennant_creative_mobile.jpg/7349acf1359a8a480a861313b24b78ff/tennant_creative_mobile.jpg",
      "width": 768,
      "height": 601,
      "bytes": 122342,
      "query": "\"Rovr\" landing page",
      "query_suffix": "\"Rovr\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/rovr/ef066e7dc6.webp",
      "alt": "ROVR: Releasing the Open Dataset | Messari",
      "source_url": "https://messari.io/report/rovr-releasing-the-open-dataset",
      "image_url": "https://cdn.sanity.io/images/2bt0j8lu/production/b706b0505a593cd6b44cc5cf0651c48f3fd8f460-1600x1015.png?w=714&fit=max&auto=format&dpr=3",
      "width": 1600,
      "height": 1015,
      "bytes": 512406,
      "query": "\"Rovr\" report",
      "query_suffix": "\"Rovr\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/rovr/0703c3ce26.webp",
      "alt": "ROVR | Avatar Wiki | Fandom",
      "source_url": "https://james-camerons-avatar.fandom.com/wiki/ROVR",
      "image_url": "https://static.wikia.nocookie.net/jamescameronsavatar/images/a/af/ROVR.png/revision/latest/thumbnail/width/360/height/360?cb=20150321143457",
      "width": 360,
      "height": 200,
      "bytes": 10424,
      "query": "\"Rovr\" landing page",
      "query_suffix": "\"Rovr\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/rovr/ef002e4e02.webp",
      "alt": "RovR",
      "source_url": "https://www.savvystudios.com/work/rovr",
      "image_url": "https://cdn.prod.website-files.com/6823af4422e3ede50956de77/682ba2a7018f12368af29fec_rovr-_0008_Layer%202.jpg",
      "width": 1000,
      "height": 1500,
      "bytes": 274425,
      "query": "\"Rovr\" ad",
      "query_suffix": "\"Rovr\" ad"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/rovr",
  "agent_instructions": "You are designing or implementing in Rovr's brand identity.\n\n# Brand profile\n- Company: Rovr\n- Source: https://www.withrovr.com/\n- Color scheme: light\n\n# Colors\n- primary: #99A1AF\n- secondary: #1A192B\n- accent: #0A0A0F\n- background: #FFFFFF\n- textPrimary: #0F1117\n- link: #6A7282\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#0A0A0F, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px\n- buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/rovr.json",
  "page_markdown": "# Rovr Brand Identity\n\nA complete profile of **Rovr**'s visual system — colors, typography, components, and personality — extracted from https://www.withrovr.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/rovr\n- Machine-readable JSON: https://characterquilt.com/branding/rovr.json\n- Per-page llms.txt: https://characterquilt.com/branding/rovr/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #99A1AF |\n| Accent | #0A0A0F |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #99A1AF\n- secondary: #1A192B\n- accent: #0A0A0F\n- background: #FFFFFF\n- textPrimary: #0F1117\n- link: #6A7282\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://www.withrovr.com/_next/image?url=%2Flogo.png&w=96&q=75\n- Favicon: https://www.withrovr.com/logo.png\n\n## UI Components\n\n- buttonPrimary: background=#0A0A0F, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px\n- buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech professionals\n\n## Rovr Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **ROVR 30 spot**\n  - Image: https://i.vimeocdn.com/video/2074929862-8269bd8dd18e1f3f87450c50312fc203e42d6cb39c76db808a65410a9fd20332-d?f=webp\n  - Source: https://www.savvystudios.com/work/rovr\n- **rovr-20221231**\n  - Image: https://www.sec.gov/Archives/edgar/data/1826018/000182601823000015/rovr-20221231_g1.jpg\n  - Source: https://www.sec.gov/Archives/edgar/data/1826018/000182601823000015/rovr-20221231.htm\n- **Launching X4 ROVR | Tennant Company's Autonomous Floor Scrubber**\n  - Image: https://sixspeed.6spdcdn.com/img/containers/assets/tennant_creative_mobile.jpg/7349acf1359a8a480a861313b24b78ff/tennant_creative_mobile.jpg\n  - Source: https://www.sixspeed.com/work/tennant-rovr-launch\n- **ROVR: Releasing the Open Dataset | Messari**\n  - Image: https://cdn.sanity.io/images/2bt0j8lu/production/b706b0505a593cd6b44cc5cf0651c48f3fd8f460-1600x1015.png?w=714&fit=max&auto=format&dpr=3\n  - Source: https://messari.io/report/rovr-releasing-the-open-dataset\n- **ROVR | Avatar Wiki | Fandom**\n  - Image: https://static.wikia.nocookie.net/jamescameronsavatar/images/a/af/ROVR.png/revision/latest/thumbnail/width/360/height/360?cb=20150321143457\n  - Source: https://james-camerons-avatar.fandom.com/wiki/ROVR\n- **RovR**\n  - Image: https://cdn.prod.website-files.com/6823af4422e3ede50956de77/682ba2a7018f12368af29fec_rovr-_0008_Layer%202.jpg\n  - Source: https://www.savvystudios.com/work/rovr\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#99A1AF\",\n    \"secondary\": \"#1A192B\",\n    \"accent\": \"#0A0A0F\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#0F1117\",\n    \"link\": \"#6A7282\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\"\n      ],\n      \"body\": [\n        \"Inter\"\n      ],\n      \"paragraph\": [\n        \"Inter\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"96px\",\n      \"h2\": \"48px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#0A0A0F\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.withrovr.com/_next/image?url=%2Flogo.png&w=96&q=75\",\n    \"favicon\": \"https://www.withrovr.com/logo.png\",\n    \"ogImage\": null,\n    \"logoAlt\": \"Rovr Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Rovr'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #0 has a vibrant dark background color (#0A0A0F) with action-oriented text 'Book a demo', making it stand out as the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"See how it works→\",\n      \"reasoning\": \"Button #2 has a different background color (#FFFFFF) and offers a secondary action 'See how it works→', making it suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Rovr'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}