# Rubbrband Brand Identity

A complete profile of **Rubbrband**'s visual system — colors, typography, components, and personality — extracted from https://rubbrband.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rubbrband
- Machine-readable JSON: https://characterquilt.com/branding/rubbrband.json
- Per-page llms.txt: https://characterquilt.com/branding/rubbrband/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #111827 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #6B7280
- secondary: #9CA3AF
- accent: #111827
- background: #FFFFFF
- textPrimary: #000000
- link: #111827

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Favicon: https://www.rubbrband.com/favicon.ico
- Social card (og:image): https://rubbrband-static-assets-buckets.s3.amazonaws.com/long_logo.webp

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#000000, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Rubbrband Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rubbrband**
  - Image: https://static.rubbrband.com/images/staging/team.jpg
  - Source: https://www.rubbrband.com/company
- **The Role of a Cinematographer — Deep-dive into Wally Pfister | Rubbrband**
  - Image: https://rubbrband-blog-bucket.s3.us-east-1.amazonaws.com/headshots/abhi.webp
  - Source: https://www.rubbrband.com/blog/wally-pfister
- **Color Correction vs. Color Grading: Grounding Reality, Then Shaping Vision  | Rubbrband**
  - Image: https://rubbrband-blog-bucket.s3.us-east-1.amazonaws.com/color-correction-grading/hero.webp
  - Source: https://www.rubbrband.com/blog/color-correction-grading
- **The Role of a Cinematographer — Deep-dive into Wally Pfister | Rubbrband**
  - Image: https://rubbrband-blog-bucket.s3.us-east-1.amazonaws.com/wally-pfister/rubbrband_dark_knight.webp
  - Source: https://www.rubbrband.com/blog/wally-pfister
- **Eye Lines Matter: How Character Gaze Shapes Audience Connection | Rubbrband**
  - Image: https://rubbrband-blog-bucket.s3.us-east-1.amazonaws.com/eye-lines/rubbrband.webp
  - Source: https://www.rubbrband.com/blog/eye-lines
- **The AI Content Studio | Home**
  - Image: https://static.rubbrband.com/landing/portfolio_videos/superset_thumbnail.webp
  - Source: https://www.rubbrband.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "InterVariable",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#111827",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "InterVariable"
      ],
      "body": [
        "InterVariable"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "7px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.rubbrband.com/favicon.ico",
    "ogImage": "https://rubbrband-static-assets-buckets.s3.amazonaws.com/long_logo.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No visible or suitable logo candidate matches the brand 'Rubbrband'. Both candidates are either invisible or not representative of the brand.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "EmanateModernize the physical worldWatch now",
      "reasoning": "Button #4 has a clear call-to-action with the text 'Watch now' and is visually prominent with a white background, making it stand out as a primary action."
    },
    "secondary": {
      "index": 0,
      "text": "Overshoot",
      "reasoning": "Button #0 is from a different color group (dark background) and serves as a secondary option with less emphasis compared to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No visible or suitable logo candidate matches the brand 'Rubbrband'. Both candidates are either invisible or not representative of the brand.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```