# Rubrik Brand Identity A complete profile of **Rubrik**'s visual system — colors, typography, components, and personality — extracted from https://rubrik.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rubrik - Machine-readable JSON: https://characterquilt.com/branding/rubrik.json - Per-page llms.txt: https://characterquilt.com/branding/rubrik/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #022125 | | Accent | #00C7C7 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #022125 - secondary: #00C7C7 - accent: #00C7C7 - background: #FFFFFF - textPrimary: #070F52 - link: #070F52 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.rubrik.com/content/dam/rubrik/images/icons/navigation/Logo.svg - Favicon: https://www.rubrik.com/etc.clientlibs/rubrik/clientlibs/clientlib-base/resources/images/favicon/apple-touch-icon.png - Social card (og:image): https://www.rubrik.com/content/dam/rubrik/images/seo-images/og-image-rubrik-social-networks.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=4.38px, shadow=rgb(221, 221, 221) 1px 1px 4px 1px inset - buttonPrimary: background=#00C7C7, textColor=#070F52, borderColor=#070F52, borderRadius=12px, shadow=rgba(0, 0, 0, 0.04) 0px 5px 10px 0px - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0.04) 0px 5px 10px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: enterprise businesses ## Rubrik Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Nutanix AHV Backup & Ransomware Recovery | Rubrik** - Image: https://www.rubrik.com/content/dam/rubrik/solutions/nutanix-ahv/img-virtual-machine-recovery-v2.png - Source: https://www.rubrik.com/solutions/nutanix-ahv - **How Rubrik Annapurna and Amazon Bedrock Accelerate Generative AI Application Development | Rubrik** - Image: https://www.rubrik.com/content/dam/rubrik/blog/image/img-stock-blog-technology.jpg - Source: https://www.rubrik.com/blog/technology/24/12/how-rubrik-annapurna-and-amazon-bedrock-accelerate-generative-ai-application-development - **Zero Trust Data Security Blog | Rubrik** - Image: https://www.rubrik.com/content/dam/rubrik/blog/image/img-blog-og-google-next-square.jpg - Source: https://www.rubrik.com/blog - **Cloud Native Data Protection & Backup | Rubrik** - Image: https://www.rubrik.com/content/dam/rubrik/solutions/cloud-solutions/save-upto-30-on-cloud-costs.png - Source: https://www.rubrik.com/solutions/cloud-solutions - **Rubrik's New Chief Cyber Raconteur, Nicole Perlroth, Led a Panel of Top Experts in Cyber Industry at the New York Stock Exchange | Rubrik** - Image: https://www.rubrik.com/content/dam/rubrik/company/tcat-blog-image.png - Source: https://www.rubrik.com/blog/company/25/rubriks-new-cheif-cyber-raconteur-nicole-perlroth - **Zero Trust Data Security Blog | Rubrik** - Image: https://www.rubrik.com/content/dam/rubrik/blog/image/img-blog-google-workspace.jpg - Source: https://www.rubrik.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#022125", "secondary": "#00C7C7", "accent": "#00C7C7", "background": "#FFFFFF", "textPrimary": "#070F52", "link": "#070F52" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter" ], "body": [ "Inter", "sans-serif", "Helvetica", "Arial" ], "paragraph": [ "Inter", "sans-serif", "Helvetica", "Arial" ] }, "fontSizes": { "h1": "170px", "h2": "64px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "11px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#E0E0E0", "borderRadius": "4.38px", "borderRadiusCorners": { "topLeft": "4.38px", "topRight": "4.38px", "bottomRight": "4.38px", "bottomLeft": "4.38px" }, "shadow": "rgb(221, 221, 221) 1px 1px 4px 1px inset" }, "buttonPrimary": { "background": "#00C7C7", "textColor": "#070F52", "borderColor": "#070F52", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0.04) 0px 5px 10px 0px" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0.04) 0px 5px 10px 0px" } }, "images": { "logo": "https://www.rubrik.com/content/dam/rubrik/images/icons/navigation/Logo.svg", "favicon": "https://www.rubrik.com/etc.clientlibs/rubrik/clientlibs/clientlib-base/resources/images/favicon/apple-touch-icon.png", "ogImage": "https://www.rubrik.com/content/dam/rubrik/images/seo-images/og-image-rubrik-social-networks.png", "logoHref": "/", "logoAlt": "Rubrik" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Rubrik'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Learn more", "reasoning": "Button #0 uses the brand's vibrant color #00C7C7, which is a strong indicator of a primary CTA. The text 'Learn more' is action-oriented, making it suitable as the primary button." }, "secondary": { "index": 1, "text": "See how it works", "reasoning": "Button #1 has a transparent background, making it distinct from the primary button's vibrant color. The text 'See how it works' suggests a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "enterprise businesses" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Rubrik'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```