# Rulebase Brand Identity

A complete profile of **Rulebase**'s visual system — colors, typography, components, and personality — extracted from https://rulebase.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rulebase
- Machine-readable JSON: https://characterquilt.com/branding/rulebase.json
- Per-page llms.txt: https://characterquilt.com/branding/rulebase/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFD8DD |
| Accent | #006AFF |
| Body Font | Inter |
| Heading Font | Styrene B Trial Regular |

## Color Palette

- primary: #FFD8DD
- secondary: #B2D2FF
- accent: #006AFF
- background: #FFFFFF
- textPrimary: #006AFF
- link: #006AFF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Styrene B Trial Regular — https://fonts.google.com/specimen/Styrene+B+Trial+Regular

## Visual Assets

- Logo: https://framerusercontent.com/images/7hIpa1tznAY3kg4tol7XUSzKTkk.png?width=998&height=538
- Favicon: https://framerusercontent.com/images/RcVdK2ma8g6ScXEKdtR9p5MR1g.svg
- Social card (og:image): https://framerusercontent.com/images/ffnABoLhwFRJii1eeP1HBqkiOw.png

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Rulebase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rulebase**
  - Image: https://framerusercontent.com/images/pw2toLs1p50k45uMP3EVjQP9K4.jpg?width=5464&height=8192
  - Source: https://www.rulebase.co/customersstories/value
- **Rulebase**
  - Image: https://framerusercontent.com/images/tbT4elDVoEODJVXqhJ1ImPAOPM.jpg?width=3035&height=3915
  - Source: https://www.rulebase.co/customersstories/the-bitter-lessons-building-rulebase-agents-copy
- **Rulebase**
  - Image: https://framerusercontent.com/images/PFngPdoHzCBFU7yXgHh2v2haMpA.jpg?width=8192&height=5464
  - Source: https://www.rulebase.co/customersstories/leseka
- **The Rulebook**
  - Image: https://framerusercontent.com/images/WGoYGdK66OoOMoCjb53AnU6kXg.png?width=3360&height=1888
  - Source: https://www.rulebase.co/blog
- **Rulebase**
  - Image: https://framerusercontent.com/images/qm9yhcU2S9a0j1wsxaudW9P8PWc.png?width=2880&height=1652
  - Source: https://www.rulebase.co/
- **Rulebase**
  - Image: https://framerusercontent.com/images/QirXKXfhKUDXZESC4en56gI.png?width=2880&height=1562
  - Source: https://www.rulebase.co/usecases/compliance-testing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Styrene B Trial Regular",
      "role": "heading"
    },
    {
      "family": "Styrene B Trial Medium",
      "role": "heading"
    },
    {
      "family": "Styrene A Trial Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD8DD",
    "secondary": "#B2D2FF",
    "accent": "#006AFF",
    "background": "#FFFFFF",
    "textPrimary": "#006AFF",
    "link": "#006AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Styrene B Trial Regular"
    },
    "fontStacks": {
      "heading": [
        "Styrene B Trial Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Styrene B Trial Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": "https://framerusercontent.com/images/7hIpa1tznAY3kg4tol7XUSzKTkk.png?width=998&height=538",
    "favicon": "https://framerusercontent.com/images/RcVdK2ma8g6ScXEKdtR9p5MR1g.svg",
    "ogImage": "https://framerusercontent.com/images/ffnABoLhwFRJii1eeP1HBqkiOw.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Rulebase'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Rulebase'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```