# Rulebricks Brand Identity

A complete profile of **Rulebricks**'s visual system — colors, typography, components, and personality — extracted from https://rulebricks.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rulebricks
- Machine-readable JSON: https://characterquilt.com/branding/rulebricks.json
- Per-page llms.txt: https://characterquilt.com/branding/rulebricks/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D9AC4E |
| Accent | #E49F4F |
| Body Font | Archivo |
| Heading Font | Archivo |

## Color Palette

- primary: #D9AC4E
- secondary: #73D0F8
- accent: #E49F4F
- background: #FCFCF9
- textPrimary: #171717
- link: #E49F4F

## Typography

- primary: Archivo — https://fonts.google.com/specimen/Archivo
- heading: Archivo — https://fonts.google.com/specimen/Archivo

## Visual Assets

- Logo: https://rulebricks.com/_next/image?url=%2Fstatic%2Fimages%2Flogo.png&w=64&q=75
- Favicon: https://rulebricks.com/favicon.ico
- Social card (og:image): https://rulebricks.com/static/images/social.png

## UI Components

- buttonPrimary: background=#171717, textColor=#FFFFFF, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Rulebricks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introducing rule-based forms – Rulebricks**
  - Image: https://cdn.sanity.io/images/0tthc473/production/b46f46994cd45cd215a38839822667482deefbd3-5464x3640.jpg
  - Source: https://rulebricks.com/blog/rulebricks-forms
- **Building Trustworthy Decision APIs with Metadata-First Design – Rulebricks**
  - Image: https://cdn.sanity.io/images/0tthc473/production/df5974d87906aa668d5682702a539a56cfaf324f-1536x1024.png
  - Source: https://rulebricks.com/blog/building-trustworthy-decision-apis-with-metadata-first-design
- **Introducing rule-based forms – Rulebricks**
  - Image: https://cdn.sanity.io/images/0tthc473/production/02fb82105863ccd651ac5226b0943d959f960d16-16002x9000.jpg
  - Source: https://rulebricks.com/blog/rulebricks-forms
- **Blog – Rulebricks**
  - Image: https://cdn.sanity.io/images/0tthc473/production/88be754390009648fe126dbea01beec825b601ed-1113x622.png?w=800
  - Source: https://rulebricks.com/blog
- **Generate rules with AI – Rulebricks**
  - Image: https://cdn.sanity.io/images/0tthc473/production/e48c9e792c3803a27015023ee840f98e7198771b-3895x2597.jpg
  - Source: https://rulebricks.com/blog/generate-rules-with-ai
- **Streamlining Next-Best-Action with JSON and APIs – Rulebricks**
  - Image: https://cdn.sanity.io/images/0tthc473/production/4e6111d39797e5ac1ea8476fe68b5f833e1bfa91-1536x1024.png
  - Source: https://rulebricks.com/blog/escaping-complexity-streamlining-next-best-action-with-json-and-apis

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Archivo",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Source Code Pro",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#D9AC4E",
    "secondary": "#73D0F8",
    "accent": "#E49F4F",
    "background": "#FCFCF9",
    "textPrimary": "#171717",
    "link": "#E49F4F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Archivo",
      "heading": "Archivo"
    },
    "fontStacks": {
      "heading": [
        "Archivo",
        "system-ui",
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Archivo",
        "system-ui",
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://rulebricks.com/_next/image?url=%2Fstatic%2Fimages%2Flogo.png&w=64&q=75",
    "favicon": "https://rulebricks.com/favicon.ico",
    "ogImage": "https://rulebricks.com/static/images/social.png",
    "logoHref": "/",
    "logoAlt": "Rulebricks Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Rulebricks'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start building rules",
      "reasoning": "Button #0 ('Start building rules') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background."
    },
    "secondary": {
      "index": 2,
      "text": "Try a template",
      "reasoning": "Button #2 ('Try a template') is selected as secondary because it has a different background color (white) and offers a less direct action compared to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Rulebricks'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```