# Ruma Care Brand Identity

A complete profile of **Ruma Care**'s visual system — colors, typography, components, and personality — extracted from https://rumacare.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ruma-care
- Machine-readable JSON: https://characterquilt.com/branding/ruma-care.json
- Per-page llms.txt: https://characterquilt.com/branding/ruma-care/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2A17A6 |
| Accent | #2A17A6 |
| Body Font | Degular Demo Regular |
| Heading Font | Degular Demo Medium |

## Color Palette

- primary: #2A17A6
- secondary: #9CDBFF
- accent: #2A17A6
- background: #F7F4F0
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Degular Demo Regular — https://fonts.google.com/specimen/Degular+Demo+Regular
- heading: Degular Demo Medium — https://fonts.google.com/specimen/Degular+Demo+Medium

## Visual Assets

- Favicon: https://framerusercontent.com/images/oplelY1tswox6kOWED7PrnHG2w.png
- Social card (og:image): https://framerusercontent.com/images/zQrORN37Q8oqoOYEjTgJhYLa1M.png

## UI Components

- buttonPrimary: background=#2A17A6, textColor=#0000EE, borderRadius=80px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and patients

## Ruma Care Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Company | Ruma Care**
  - Image: https://framerusercontent.com/images/zQrORN37Q8oqoOYEjTgJhYLa1M.png
  - Source: https://rumacare.com/features
- **Home | Ruma Care**
  - Image: https://framerusercontent.com/images/9kyvkgB1fKjXL1qZiIonUsmuuBs.png?width=1667&height=872
  - Source: https://rumacare.com/
- **Home | Ruma Care**
  - Image: https://framerusercontent.com/images/YRdQ390H1AlSC5F5OY1Ujp2lkg.png?width=1181&height=1181
  - Source: https://rumacare.com/
- **Home | Ruma Care**
  - Image: https://framerusercontent.com/images/ltHCLWCYpksIOGHsERhRpelNbRY.png?width=1181&height=1181
  - Source: https://rumacare.com/
- **Resources | Ruma Care**
  - Image: https://framerusercontent.com/images/XBL8beVvFe3d4sVWly5RRXBzlI.jpeg?width=800&height=800
  - Source: https://rumacare.com/category/all
- **Resources | Ruma Care**
  - Image: https://framerusercontent.com/images/ZvMQJj43Q4301H3ZJdZLrt3Xq8.gif?width=800&height=600
  - Source: https://rumacare.com/category/all

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Degular Demo Regular",
      "role": "body"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "Degular Demo Medium",
      "role": "heading"
    },
    {
      "family": "Degular Text Demo Regular",
      "role": "body"
    },
    {
      "family": "General Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2A17A6",
    "secondary": "#9CDBFF",
    "accent": "#2A17A6",
    "background": "#F7F4F0",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Degular Demo Regular",
      "heading": "Degular Demo Medium"
    },
    "fontStacks": {
      "heading": [
        "Degular Display Demo Medium",
        "Degular Display Demo Medium Placeholder",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Intel One Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2A17A6",
      "textColor": "#0000EE",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/oplelY1tswox6kOWED7PrnHG2w.png",
    "ogImage": "https://framerusercontent.com/images/zQrORN37Q8oqoOYEjTgJhYLa1M.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "The button with the text 'Get started' has a vibrant blue background (#2A17A6), which is a strong indicator of a primary call-to-action. The color is vibrant and action-oriented, aligning with common primary CTA characteristics."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and patients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```