# Runa Brand Identity

A complete profile of **Runa**'s visual system — colors, typography, components, and personality — extracted from http://runahr.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/runa
- Machine-readable JSON: https://characterquilt.com/branding/runa.json
- Per-page llms.txt: https://characterquilt.com/branding/runa/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F5A623 |
| Accent | #F5A623 |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #F5A623
- secondary: #352C60
- accent: #F5A623
- background: #FFFFFF
- textPrimary: #7A6FF0
- link: #7A6FF0

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: https://cdn-iomch.nitrocdn.com/WnMomkQkgYhuhBXtRdneTozwFBhlqpeX/assets/images/optimized/rev-225e1c2/runahr.com/wp-content/uploads/2021/05/logo.svg
- Favicon: https://cdn-iomch.nitrocdn.com/WnMomkQkgYhuhBXtRdneTozwFBhlqpeX/assets/images/optimized/rev-225e1c2/runahr.com/wp-content/uploads/2023/10/cropped-Favicon-32x32.png
- Social card (og:image): https://runahr.com/wp-content/uploads/2024/02/Screen-Shot-2024-02-23-at-15.26.33.png

## UI Components

- buttonPrimary: background=#F5A623, textColor=#FFFFFF, borderColor=#F5A623, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#7A6FF0, borderColor=#7A6FF0, borderRadius=50px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and HR departments

## Runa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cómo editar secciones y campos para el perfil de empleado? – Runa**
  - Image: https://support.runahr.com/hc/article_attachments/25991471534359
  - Source: https://support.runahr.com/hc/es/articles/1500004340842--C%C3%B3mo-editar-secciones-y-campos-para-el-perfil-de-empleado
- **Hallway: una sala de descanso virtual para los trabajadores | Runa HR**
  - Image: https://runahr.com/wp-content/uploads/2025/09/Artboard-53_1Blog-and-Facebook-Hallway-scaled-1.jpg
  - Source: https://runahr.com/mx/recursos/hr-management/hallway-una-sala-de-descanso-virtual-para-los-trabajadores/
- **Innovación: ¿Qué es? ¿Cuál es su objetivo? | CO | Runa HR**
  - Image: https://runahr.com/wp-content/uploads/2025/08/innovacion-1200x675.png
  - Source: https://runahr.com/co/recursos/beneficios/innovacion/
- **Guía de Employee Net Promoter Score (eNPS) | Runa HR**
  - Image: https://recursos.runahr.com/hubfs/Gu%C3%ADa%20de%20Net%20Employee%20Promotor%20Score%20(eNPS).png
  - Source: https://recursos.runahr.com/guia-de-net-employee-promotor-score-enps
- **SDI: Who is elegible for it? | US | Runa HR**
  - Image: https://runahr.com/wp-content/uploads/2025/07/Conoce-el-papel-del-Ministerio-de-Trabajo-en-la-busqueda-de-empleo-y-como-asegura-tus-derechos-laborales-en-Peru.-3-2.png
  - Source: https://runahr.com/en/recursos/salary/sdi/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F5A623",
    "secondary": "#352C60",
    "accent": "#F5A623",
    "background": "#FFFFFF",
    "textPrimary": "#7A6FF0",
    "link": "#7A6FF0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5A623",
      "textColor": "#FFFFFF",
      "borderColor": "#F5A623",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#7A6FF0",
      "borderColor": "#7A6FF0",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn-iomch.nitrocdn.com/WnMomkQkgYhuhBXtRdneTozwFBhlqpeX/assets/images/optimized/rev-225e1c2/runahr.com/wp-content/uploads/2021/05/logo.svg",
    "favicon": "https://cdn-iomch.nitrocdn.com/WnMomkQkgYhuhBXtRdneTozwFBhlqpeX/assets/images/optimized/rev-225e1c2/runahr.com/wp-content/uploads/2023/10/cropped-Favicon-32x32.png",
    "ogImage": "https://runahr.com/wp-content/uploads/2024/02/Screen-Shot-2024-02-23-at-15.26.33.png",
    "logoHref": "https://runahr.com/mx/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'Runa HR' with a source URL indicating a logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Solicitar prueba",
      "reasoning": "Button #5 has a vibrant orange color (#F5A623) and action-oriented text 'Solicitar prueba', making it a strong primary CTA."
    },
    "secondary": {
      "index": 10,
      "text": "Agendar cita",
      "reasoning": "Button #10 has a different background color (#FFFFFF) and serves as a secondary action with 'Agendar cita', complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and HR departments"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'Runa HR' with a source URL indicating a logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```