# RunAnywhere Brand Identity

A complete profile of **RunAnywhere**'s visual system — colors, typography, components, and personality — extracted from https://www.runanywhere.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/runanywhere
- Machine-readable JSON: https://characterquilt.com/branding/runanywhere.json
- Per-page llms.txt: https://characterquilt.com/branding/runanywhere/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF6900 |
| Accent | #FF6900 |
| Body Font | IBM Plex Sans |
| Heading Font | Instrument Serif |

## Color Palette

- primary: #FF6900
- secondary: #404551
- accent: #FF6900
- background: #FBFAF9
- textPrimary: #0C0E17
- link: #111827

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

## Visual Assets

- Logo: https://www.runanywhere.ai/logo-gradient.svg
- Favicon: https://www.runanywhere.ai/favicon.ico
- Social card (og:image): https://runanywhere.ai/og-image.png

## UI Components

- buttonPrimary: background=#FF6900, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FBFAF9, textColor=#6F727B, borderColor=#E4E3E4, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## RunAnywhere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog | RunAnywhere - On-Device AI Insights**
  - Image: https://www.runanywhere.ai/images/blog/metalrt-s2s/hero.png
  - Source: https://www.runanywhere.ai/blog
- **Blog | RunAnywhere - On-Device AI Insights**
  - Image: https://www.runanywhere.ai/images/blog/metalrt-vlm/hero.png
  - Source: https://www.runanywhere.ai/blog
- **Blog | RunAnywhere - On-Device AI Insights**
  - Image: https://www.runanywhere.ai/images/blog/fastvoice/hero.png
  - Source: https://www.runanywhere.ai/blog
- **MetalRT: The First Complete AI Inference Engine for Apple Silicon. Now with  Speech. | RunAnywhere Blog**
  - Image: https://www.runanywhere.ai/images/blog/metalrt-speech/stt_benchmark.png
  - Source: https://www.runanywhere.ai/blog/metalrt-speech-fastest-stt-tts-apple-silicon
- **Offline AI Tools You Can Use Without the Cloud (Privacy-First & Zero  Latency) | RunAnywhere Blog**
  - Image: https://www.runanywhere.ai/images/blog/secur/hero.png
  - Source: https://www.runanywhere.ai/blog/offline-ai-tools-privacy-first-zero-latency
- **Top Edge AI Solutions in 2026 | RunAnywhere | RunAnywhere Blog**
  - Image: https://www.runanywhere.ai/images/blog/edge-ai-2026/hero.png
  - Source: https://www.runanywhere.ai/blog/top-edge-ai-solutions-2026

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF6900",
    "secondary": "#404551",
    "accent": "#FF6900",
    "background": "#FBFAF9",
    "textPrimary": "#0C0E17",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "IBM Plex Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6900",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFAF9",
      "textColor": "#6F727B",
      "borderColor": "#E4E3E4",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.runanywhere.ai/logo-gradient.svg",
    "favicon": "https://www.runanywhere.ai/favicon.ico",
    "ogImage": "https://runanywhere.ai/og-image.png",
    "logoHref": "/",
    "logoAlt": "RunAnywhere Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'RunAnywhere'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #5 'Book a Demo' uses the vibrant brand color #FF6900, indicating a strong call-to-action, suitable for a primary button."
    },
    "secondary": {
      "index": 6,
      "text": "Login",
      "reasoning": "Button #1 'Login' has a different background color #FBFAF9 and serves a secondary action, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'RunAnywhere'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```