# Rune Brand Identity

A complete profile of **Rune**'s visual system — colors, typography, components, and personality — extracted from http://rune.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rune
- Machine-readable JSON: https://characterquilt.com/branding/rune.json
- Per-page llms.txt: https://characterquilt.com/branding/rune/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BCB8FF |
| Accent | #1C032A |
| Body Font | GT Walsheim |
| Heading Font | GT Walsheim |

## Color Palette

- primary: #BCB8FF
- secondary: #1B0329
- accent: #1C032A
- background: #1C032A
- textPrimary: #1C032A
- link: #1C032A

## Typography

- primary: GT Walsheim — https://fonts.google.com/specimen/GT+Walsheim
- heading: GT Walsheim — https://fonts.google.com/specimen/GT+Walsheim

## Visual Assets

- Logo: https://www.rune.ai/images/dusk/runeLogo.svg
- Favicon: https://www.rune.ai/favicons/apple-touch-icon.png

## UI Components

- buttonPrimary: background=#1C032A, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

## Rune Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rune Creators Program | Rune**
  - Image: https://www.rune.ai/images/creators/videos/posters/7304382125241797920.jpeg
  - Source: https://www.rune.ai/creators
- **How to make a game when you suck at art**
  - Image: https://developers.rune.ai/img/blog/social-previews/how-to-make-a-game-when-you-suck-at-art.png
  - Source: https://developers.rune.ai/blog/how-to-make-a-game-when-you-suck-at-art
- **Rune Creators Program | Rune**
  - Image: https://www.rune.ai/images/creators/videos/posters/7307672731716160801.jpeg
  - Source: https://www.rune.ai/creators
- **Gotchas in Multiplayer Game Design**
  - Image: https://developers.rune.ai/img/blog/social-previews/gotchas-in-multiplayer-game-design.png
  - Source: https://developers.rune.ai/blog/gotchas-in-multiplayer-game-design
- **New Updates! October 2024**
  - Image: https://developers.rune.ai/img/blog/callouts/find-the-ai.png
  - Source: https://developers.rune.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "GT Walsheim",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#BCB8FF",
    "secondary": "#1B0329",
    "accent": "#1C032A",
    "background": "#1C032A",
    "textPrimary": "#1C032A",
    "link": "#1C032A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Walsheim",
      "heading": "GT Walsheim"
    },
    "fontStacks": {
      "heading": [
        "GTWalsheim",
        "sans-serif"
      ],
      "body": [
        "GTWalsheim",
        "sans-serif"
      ],
      "paragraph": [
        "GTWalsheim",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "82px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C032A",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.rune.ai/images/dusk/runeLogo.svg",
    "favicon": "https://www.rune.ai/favicons/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "./",
    "logoAlt": "Rune Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'Rune' with a direct link to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Developers\n        Developers",
      "reasoning": "The button is the only one available and uses a dark, prominent color (#1C032A) which aligns with the site's accent color, suggesting it is the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'Rune' with a direct link to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```