# RunPod Brand Identity A complete profile of **RunPod**'s visual system — colors, typography, components, and personality — extracted from https://www.runpod.io/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/runpod - Machine-readable JSON: https://characterquilt.com/branding/runpod.json - Per-page llms.txt: https://characterquilt.com/branding/runpod/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #918CA0 | | Accent | #5D29F0 | | Body Font | Arial | | Heading Font | Arial | ## Color Palette - primary: #918CA0 - secondary: #3898EC - accent: #5D29F0 - background: #06040D - textPrimary: #06040D - link: #5D29F0 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Arial — https://fonts.google.com/specimen/Arial ## Visual Assets - Logo: https://cdn.prod.website-files.com/67d20fb9f56ff2ec6a7a657d/683cd0ee11462aef4a016ef6_runpod%20lowercase.webp - Favicon: https://cdn.prod.website-files.com/67d20fb9f56ff2ec6a7a657d/684870b7b16a9fcd3a986593_runpod-favicon.png - Social card (og:image): https://cdn.prod.website-files.com/67d20fb9f56ff2ec6a7a657d/6851a6263ab19185a7db2ae3_e3501b2e5eeac39a00cc46ddd17244b4_opengraph-cover-image.jpg ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=#1F1D25, borderRadius=10px, shadow=none - buttonPrimary: background=#5D29F0, textColor=#FFFFFF, borderRadius=999px, shadow=none - buttonSecondary: background=#1A1820, textColor=#FFFFFF, borderRadius=999px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech professionals ## RunPod Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Nano Banana Edit – Multi-Image Composition API on GPU | Runpod** - Image: https://image.runpod.ai/assets/google/Runpod-generated-image-1.jpg - Source: https://console.runpod.io/hub/playground/image/nano-banana-edit - **AI Guides, Tutorials & GPU Infrastructure Insights | Runpod Blog** - Image: https://cdn.prod.website-files.com/67e1e36d3551f5a66e4095f5/69d82e8f4834abdcba751ed8_earth%20gpu%20blog.webp - Source: https://www.runpod.io/blog - **Nano Banana Edit – Multi-Image Composition API on GPU | Runpod** - Image: https://image.runpod.ai/assets/google/Runpod-generated-image-6.jpg - Source: https://console.runpod.io/hub/playground/image/nano-banana-edit - **Adrienne Piette | Runpod Blog Authors** - Image: https://cdn.prod.website-files.com/67e1e36d3551f5a66e4095f5/6852b8ff2d50d3fa451d6d50_685231de81ba945ec9369c4c_Book.webp - Source: https://www.runpod.io/blog-post-author/adrienne-piette - **LLM inference optimization: techniques that actually reduce latency and cost | Runpod Blog** - Image: https://cdn.prod.website-files.com/67e1e36d3551f5a66e4095f5/69af15ed4f7cb8ec02e0eec7_mermaid-diagram-2026-03-09T18-47-57.png - Source: https://www.runpod.io/blog/llm-inference-optimization-techniques-reduce-latency-cost - **Spin up a Text Generation Pod with Vicuna and Experience a GPT-4 Rival | Runpod Blog** - Image: https://cdn.prod.website-files.com/67e1e36d3551f5a66e4095f5/685252629b00d0ff0e7312b9_image-29.png - Source: https://www.runpod.io/blog/run-vicuna-text-generation-on-runpod ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Abcdiatype", "role": "unknown" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#918CA0", "secondary": "#3898EC", "accent": "#5D29F0", "background": "#06040D", "textPrimary": "#06040D", "link": "#5D29F0" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "heading": [ "Abcdiatype", "Arial", "sans-serif" ], "body": [ "Abcdiatype", "Arial", "sans-serif" ], "paragraph": [ "Abcdiatype", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "20px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#1F1D25", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#5D29F0", "textColor": "#FFFFFF", "borderRadius": "999px", "borderRadiusCorners": { "topLeft": "999px", "topRight": "999px", "bottomRight": "999px", "bottomLeft": "999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1A1820", "textColor": "#FFFFFF", "borderRadius": "999px", "borderRadiusCorners": { "topLeft": "999px", "topRight": "999px", "bottomRight": "999px", "bottomLeft": "999px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/67d20fb9f56ff2ec6a7a657d/683cd0ee11462aef4a016ef6_runpod%20lowercase.webp", "favicon": "https://cdn.prod.website-files.com/67d20fb9f56ff2ec6a7a657d/684870b7b16a9fcd3a986593_runpod-favicon.png", "ogImage": "https://cdn.prod.website-files.com/67d20fb9f56ff2ec6a7a657d/6851a6263ab19185a7db2ae3_e3501b2e5eeac39a00cc46ddd17244b4_opengraph-cover-image.jpg", "logoHref": "/", "logoAlt": "Runpod logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Runpod'. It links to the homepage, indicating it is the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Started For Free", "reasoning": "Button #1 'Get Started For Free' uses the vibrant brand color #5D29F0, making it the most prominent CTA. The text is action-oriented, encouraging users to start using the service." }, "secondary": { "index": 6, "text": "Learn about autoscaling", "reasoning": "Button #5 'Learn about autoscaling' has a different background color (#1A1820) and serves as a secondary action, providing additional information rather than a direct call to action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Runpod'. It links to the homepage, indicating it is the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```