# Ruvo Brand Identity

A complete profile of **Ruvo**'s visual system — colors, typography, components, and personality — extracted from https://ruvo.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ruvo
- Machine-readable JSON: https://characterquilt.com/branding/ruvo.json
- Per-page llms.txt: https://characterquilt.com/branding/ruvo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #04101E |
| Accent | #19EB7F |
| Body Font | Albert Sans |
| Heading Font | Instrument Serif |

## Color Palette

- primary: #04101E
- secondary: #061C35
- accent: #19EB7F
- background: #051425
- textPrimary: #051425
- link: #051425

## Typography

- primary: Albert Sans — https://fonts.google.com/specimen/Albert+Sans
- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

## Visual Assets

- Logo: https://ruvo.com/_next/static/media/Logo.0tok2ib~zyv-g.svg
- Favicon: https://ruvo.com/favicon.ico
- Social card (og:image): https://ruvo.com/og/ruvo-og-1200x630.png

## UI Components

- buttonPrimary: background=#19EB7F, textColor=#000000, borderRadius=50px, shadow=none
- buttonSecondary: background=#F3602C, textColor=#FFFFFF, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Brazilians looking for global financial solutions

## Ruvo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ruvo — The Global Account for Brazilians**
  - Image: https://ruvo.com/og/ruvo-og-1600x628.png
  - Source: https://ruvo.com/
- **Ruvo — The Global Account for Brazilians**
  - Image: https://ruvo.com/og/ruvo-og-1200x1200.png
  - Source: https://ruvo.com/
- **Ruvo — The Global Account for Brazilians**
  - Image: https://ss0-res-assets.s3.us-east-1.amazonaws.com/free-coins.jpg
  - Source: https://ruvo.com/personal
- **Ruvo — The Global Account for Brazilians**
  - Image: https://ss0-res-assets.s3.us-east-1.amazonaws.com/keep-earning.jpg
  - Source: https://ruvo.com/personal
- **Ruvo — The Global Account for Brazilians**
  - Image: https://ss0-res-assets.s3.us-east-1.amazonaws.com/instant-coins.jpg
  - Source: https://ruvo.com/personal

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Albert Sans",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#04101E",
    "secondary": "#061C35",
    "accent": "#19EB7F",
    "background": "#051425",
    "textPrimary": "#051425",
    "link": "#051425"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Albert Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif"
      ],
      "body": [
        "Albert Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Albert Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "95.994px",
      "h2": "48.0001px",
      "body": "25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#19EB7F",
      "textColor": "#000000",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3602C",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ruvo.com/_next/static/media/Logo.0tok2ib~zyv-g.svg",
    "favicon": "https://ruvo.com/favicon.ico",
    "ogImage": "https://ruvo.com/og/ruvo-og-1200x630.png",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Ruvo'. It is also linked to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Create your account",
      "reasoning": "Button #2 with text 'Create your account' is the primary CTA due to its vibrant green color (#19EB7F) and action-oriented text, which is typical for a primary action like account creation."
    },
    "secondary": {
      "index": 12,
      "text": "Download",
      "reasoning": "Button #0 with text 'Download' is selected as secondary because it has a different vibrant color (#F3602C) and serves as an additional action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Brazilians looking for global financial solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Ruvo'. It is also linked to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```