# SafeBase Brand Identity

A complete profile of **SafeBase**'s visual system — colors, typography, components, and personality — extracted from https://www.safebase.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/safebase
- Machine-readable JSON: https://characterquilt.com/branding/safebase.json
- Per-page llms.txt: https://characterquilt.com/branding/safebase/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F1F3D |
| Accent | #2E4DFF |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #0F1F3D
- secondary: #2E4DFF
- accent: #2E4DFF
- background: #0F161A
- textPrimary: #0F161A
- link: #1C262B

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F248d7a3c2b5d4dff8405469fdb43d6a3&w=256&q=75
- Favicon: https://drata.com/favicon.ico?favicon.0qtw_q7by6qq_.ico
- Social card (og:image): https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F0f7c7c3e7fc7428db7cbb051a72e4cc7

## UI Components

- input: background=#FFFFFF, textColor=#0F161A, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#2E4DFF, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#1C262B, textColor=#F5F6F7, borderColor=#222C31, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking trust management solutions

## SafeBase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Drata Trust Center | Powered by SafeBase**
  - Image: https://cdn.safebase.io/public/688762273dbd1c3aa6fa182dffcdc3f984adb093/images/certifications/cisa.png
  - Source: https://trust.safebase.io/
- **Blog | Drata**
  - Image: https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F92a9dc9384294913b493ba248b566415&w=3840&q=75
  - Source: https://www.safebase.io/blog
- **Drata Trust Center | Powered by SafeBase**
  - Image: https://cdn.brandfetch.io/tray.io/icon/theme/dark/fallback/lettermark?c=1idygWc8decxj5hgwKN
  - Source: https://trust.safebase.io/
- **Drata Trust Center | Powered by SafeBase**
  - Image: https://cdn.brandfetch.io/birdie.care/icon/theme/dark/fallback/lettermark?c=1idygWc8decxj5hgwKN
  - Source: https://trust.safebase.io/
- **Blog | Drata**
  - Image: https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252Fcce15b0c5b484cc697a1d7e9cead281f&w=3840&q=75
  - Source: https://www.safebase.io/blog
- **Blog | Drata**
  - Image: https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F27c49cef594740f4bc1c735f69f6fe71&w=3840&q=75
  - Source: https://www.safebase.io/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0F1F3D",
    "secondary": "#2E4DFF",
    "accent": "#2E4DFF",
    "background": "#0F161A",
    "textPrimary": "#0F161A",
    "link": "#1C262B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F161A",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2E4DFF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C262B",
      "textColor": "#F5F6F7",
      "borderColor": "#222C31",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F248d7a3c2b5d4dff8405469fdb43d6a3&w=256&q=75",
    "favicon": "https://drata.com/favicon.ico?favicon.0qtw_q7by6qq_.ico",
    "ogImage": "https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F0f7c7c3e7fc7428db7cbb051a72e4cc7",
    "logoHref": "/",
    "logoAlt": "Drata"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Drata'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' uses the vibrant brand color #2E4DFF, making it the most prominent CTA."
    },
    "secondary": {
      "index": 3,
      "text": ".builder-b03dfbf77ecf4337bc63ffe3ff4b1a2d {\n    display: flex;\n  }    Accelerate Smoothly",
      "reasoning": "Button #3 with text 'Accelerate' uses a different color group (#1C262B) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking trust management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Drata'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```