# SafeBeat Brand Identity

A complete profile of **SafeBeat**'s visual system — colors, typography, components, and personality — extracted from https://safebeat.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/safebeat
- Machine-readable JSON: https://characterquilt.com/branding/safebeat.json
- Per-page llms.txt: https://characterquilt.com/branding/safebeat/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BF272F |
| Accent | #28303D |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #BF272F
- secondary: #C0262E
- accent: #28303D
- background: #28303D
- textPrimary: #28303D
- link: #28303D

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://safebeat.com/wp-content/uploads/2022/09/Safebeat-Logo-with-R-1024x240.png
- Favicon: https://safebeat.com/wp-content/uploads/2022/09/logo.png

## UI Components

- input: background=#EAEAEC, textColor=#28303D, borderColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and patients

## SafeBeat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Olayiwola Bolaji, MD, MSCR. – SafeBeat Rx**
  - Image: https://safebeat.com/wp-content/uploads/2023/08/ERAS_Pic-2-1.jpg
  - Source: https://safebeat.com/olayiwola/
- **Elementor #2777 – SafeBeat Rx**
  - Image: https://safebeat.com/wp-content/uploads/2025/05/Kordell-Tan-Photo.png
  - Source: https://safebeat.com/kordell/
- **Kunj Patel, MD, MSc – SafeBeat Rx**
  - Image: https://safebeat.com/wp-content/uploads/2022/09/kunj-1024x1024.jpg
  - Source: https://safebeat.com/team/kunj-patel-md-msc/
- **Ben – SafeBeat Rx**
  - Image: https://safebeat.com/wp-content/uploads/2022/09/ben-1024x1024-1.jpg
  - Source: https://safebeat.com/ben/
- **Rania – SafeBeat Rx**
  - Image: https://safebeat.com/wp-content/uploads/2022/09/ben-1024x1024-2.jpg
  - Source: https://safebeat.com/rania/
- **About – SafeBeat Rx**
  - Image: https://safebeat.com/wp-content/uploads/elementor/thumbs/Margaret-Ferrari-PHD-r68wqppy1i2hes1lh6ikq4ts1d3dmjy86uw90ar474.png
  - Source: https://safebeat.com/about/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BF272F",
    "secondary": "#C0262E",
    "accent": "#28303D",
    "background": "#28303D",
    "textPrimary": "#28303D",
    "link": "#28303D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "34px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#EAEAEC",
      "textColor": "#28303D",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://safebeat.com/wp-content/uploads/2022/09/Safebeat-Logo-with-R-1024x240.png",
    "favicon": "https://safebeat.com/wp-content/uploads/2022/09/logo.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon. It is the most prominent logo representing the brand 'SafeBeat Rx'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and patients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon. It is the most prominent logo representing the brand 'SafeBeat Rx'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```