# SafetyKit Brand Identity A complete profile of **SafetyKit**'s visual system — colors, typography, components, and personality — extracted from https://www.safetykit.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/safetykit - Machine-readable JSON: https://characterquilt.com/branding/safetykit.json - Per-page llms.txt: https://characterquilt.com/branding/safetykit/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F9F4E6 | | Accent | #FB4F2F | | Body Font | Instrument Sans | | Heading Font | Instrument Sans | ## Color Palette - primary: #F9F4E6 - secondary: #F2EDE0 - accent: #FB4F2F - background: #F9F4E6 - textPrimary: #141414 - link: #FB4F2F ## Typography - primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans - heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans ## Visual Assets - Logo: 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- Favicon: https://www.safetykit.com/favicon.svg - Social card (og:image): https://cdn.prod.website-files.com/67f043481889440b9d0ed13e/67f043481889440b9d0ed170_a5826400373f60a9d521bc5bca8ad3f3_OG%20Image.jpg ## UI Components - buttonPrimary: background=#FB4F2F, textColor=#141414, borderRadius=0px, shadow=none - buttonSecondary: background=#F9F4E6, textColor=#141414, borderColor=#E3DED1, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses looking for fraud prevention solutions ## SafetyKit Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **SafetyKit | Launching New Safety Policies in a Few Hours... Instead of Months** - Image: https://cdn.prod.website-files.com/67f53c394131e769451fbb6d/68fab0837d903d0d113d1029_LinkedIn%20ad_%20testimonial-4.png - Source: https://www.safetykit.com/news/launching-new-safety-policies-in-a-few-hours-instead-of-months - **SafetyKit | Launching New Safety Policies in a Few Hours... Instead of Months** - Image: https://www.safetykit.com/mirror/cdn.prod.website-files.com/67f53c394131e769451fbb6d/68fab27f8672c2c0bbbf462c_Group%2040%20(6).webp - Source: https://www.safetykit.com/news/launching-new-safety-policies-in-a-few-hours-instead-of-months - **SafetyKit** - Image: https://cdn.prod.website-files.com/67f043481889440b9d0ed13e/67f043481889440b9d0ed170_a5826400373f60a9d521bc5bca8ad3f3_OG%20Image.jpg - Source: https://www.safetykit.com/ - **SafetyKit** - Image: https://www.safetykit.com/images/merchant-verification-payments-hero.webp - Source: https://www.safetykit.com/news - **SafetyKit** - Image: https://www.safetykit.com/images/agentic-commerce-hero.webp - Source: https://www.safetykit.com/news - **SafetyKit** - Image: https://www.safetykit.com/mirror/cdn.prod.website-files.com/67f043481889440b9d0ed13e/68f2a9be5af815f66fc71d18_Group%201-2.webp - Source: https://www.safetykit.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Instrument Sans", "role": "body" }, { "family": "DM Mono", "role": "monospace" } ], "colors": { "primary": "#F9F4E6", "secondary": "#F2EDE0", "accent": "#FB4F2F", "background": "#F9F4E6", "textPrimary": "#141414", "link": "#FB4F2F" }, "typography": { "fontFamilies": { "primary": "Instrument Sans", "heading": "Instrument Sans" }, "fontStacks": { "heading": [ "instrumentSans", "instrumentSans Fallback", "sans-serif" ], "body": [ "instrumentSans", "instrumentSans Fallback", "sans-serif" ], "paragraph": [ "instrumentSans", "instrumentSans Fallback", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FB4F2F", "textColor": "#141414", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F9F4E6", "textColor": "#141414", "borderColor": "#E3DED1", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.safetykit.com/favicon.svg", "ogImage": "https://cdn.prod.website-files.com/67f043481889440b9d0ed13e/67f043481889440b9d0ed170_a5826400373f60a9d521bc5bca8ad3f3_OG%20Image.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'SafetyKit'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Watch video", "reasoning": "Button #4 has a vibrant background color (#FB4F2F) which is the accent color, making it stand out as the primary CTA. The text 'Watch video' is action-oriented, supporting its role as a primary button." }, "secondary": { "index": 3, "text": "Read case study", "reasoning": "Button #3 has a different background color (#F9F4E6) and serves as a secondary action with the text 'Read case study', which is informative and less urgent than the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses looking for fraud prevention solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'SafetyKit'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```