# SalaryBook Brand Identity

A complete profile of **SalaryBook**'s visual system — colors, typography, components, and personality — extracted from https://salarybook.co.in/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/salarybook
- Machine-readable JSON: https://characterquilt.com/branding/salarybook.json
- Per-page llms.txt: https://characterquilt.com/branding/salarybook/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5048E5 |
| Accent | #5048E5 |
| Body Font | Inter |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #5048E5
- secondary: #8E949E
- accent: #5048E5
- background: #FFFFFF
- textPrimary: #0F172B
- link: #0F172B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## UI Components

- buttonPrimary: background=#5048E5, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.514004 0.027673 -0.225859 / 0.25) 0px 20px 25px -5px, oklab(0.514004 0.027673 -0.225859 / 0.25) 0px 8px 10px -6px
- buttonSecondary: background=#FFFFFF, textColor=#0F1729, borderColor=#0F1729, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: Indian SMBs

## SalaryBook Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SalaryBook - Payroll & Attendance**
  - Image: https://www.salarybook.co.in/images/biometric-attendance.png
  - Source: https://salarybook.co.in/
- **SalaryBook - Payroll & Attendance**
  - Image: https://www.salarybook.co.in/images/hero-dashboard.png
  - Source: https://salarybook.co.in/
- **Salarybook - Time Tracking & Paycheck Management for Hourly Workers**
  - Image: https://www.salarybookapp.com/_next/image?url=%2Fassets%2Freport.png&w=750&q=75
  - Source: https://salarybookapp.com/
- **Salarybook - Time Tracking & Paycheck Management for Hourly Workers**
  - Image: https://www.salarybookapp.com/_next/image?url=%2Fassets%2Fdash-device.png&w=828&q=75
  - Source: https://salarybookapp.com/
- **Salarybook - Time Tracking & Paycheck Management for Hourly Workers**
  - Image: https://www.salarybookapp.com/_next/image?url=%2Fassets%2Fcal-device.png&w=828&q=75
  - Source: https://salarybookapp.com/
- **Salarybook - Time Tracking & Paycheck Management for Hourly Workers**
  - Image: https://www.salarybookapp.com/_next/image?url=%2Fassets%2Fdash-device-dark.png&w=828&q=75
  - Source: https://salarybookapp.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5048E5",
    "secondary": "#8E949E",
    "accent": "#5048E5",
    "background": "#FFFFFF",
    "textPrimary": "#0F172B",
    "link": "#0F172B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5048E5",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.514004 0.027673 -0.225859 / 0.25) 0px 20px 25px -5px, oklab(0.514004 0.027673 -0.225859 / 0.25) 0px 8px 10px -6px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F1729",
      "borderColor": "#0F1729",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Your Free Trial",
      "reasoning": "Button #0, 'Start Your Free Trial', is the primary CTA due to its vibrant brand color (#5048E5) and action-oriented text, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 4,
      "text": "Book a Demo",
      "reasoning": "Button #4, 'Book a Demo', is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Indian SMBs"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```