# Salesforce Brand Identity

A complete profile of **Salesforce**'s visual system — colors, typography, components, and personality — extracted from https://salesforce.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/salesforce
- Machine-readable JSON: https://characterquilt.com/branding/salesforce.json
- Per-page llms.txt: https://characterquilt.com/branding/salesforce/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0176D3 |
| Accent | #0176D3 |
| Body Font | Salesforce Sans |
| Heading Font | Salesforce Sans |

## Color Palette

- primary: #0176D3
- secondary: #0B5CAB
- accent: #0176D3
- background: #FFFFFF
- textPrimary: #080707
- link: #032D60

## Typography

- primary: Salesforce Sans — https://fonts.google.com/specimen/Salesforce+Sans
- heading: Salesforce Sans — https://fonts.google.com/specimen/Salesforce+Sans

## Visual Assets

- Logo: https://a.sfdcstatic.com/shared/images/c360-nav/salesforce-with-type-logo.svg
- Favicon: https://www.salesforce.com/c2/public/app/favicon.ico
- Social card (og:image): https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/11/salesforce-logo.jpg?w=1024

## UI Components

- buttonPrimary: background=#0176D3, textColor=#FFFFFF, borderColor=#0176D3, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0176D3, borderColor=#0176D3, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Salesforce Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Developing MuleSoft's New Flex Gateway API Management Solution**
  - Image: https://engineering.salesforce.com/wp-content/uploads/2024/03/image_b5944d.png
  - Source: https://engineering.salesforce.com/from-concept-to-reality-developing-mulesofts-new-flex-gateway-api-management-solution/
- **The Anatomy of a Perfect Blog Post - Salesforce**
  - Image: https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/anatomy-of-a-blog-post-deconstructed-header.jpg?strip=all&quality=95
  - Source: https://www.salesforce.com/ca/blog/anatomy-of-a-perfect-blog-post/
- **Salesforce サクセスナビ**
  - Image: https://res.cloudinary.com/hqvhlyexn/sgjdawfp1pceas0jzdxu
  - Source: https://successjp.salesforce.com/
- **The Anatomy of a Perfect Blog Post - Salesforce**
  - Image: https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/anatomy-of-a-blog-post-deconstructed-001.jpg?strip=all&quality=95
  - Source: https://www.salesforce.com/ca/blog/anatomy-of-a-perfect-blog-post/
- **Explore eCommerce Apps | Salesforce AppExchange**
  - Image: https://appexchange.salesforce.com/image_host/2a7c5db1-8f95-4979-b482-dc18d429198c.png
  - Source: https://appexchange.salesforce.com/explore/business-needs?category=eCommerce
- **The Anatomy of a Perfect Blog Post - Salesforce**
  - Image: https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/anatomy-of-a-blog-post-deconstructed-003.jpg?strip=all&quality=95
  - Source: https://www.salesforce.com/ca/blog/anatomy-of-a-perfect-blog-post/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Salesforce Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0176D3",
    "secondary": "#0B5CAB",
    "accent": "#0176D3",
    "background": "#FFFFFF",
    "textPrimary": "#080707",
    "link": "#032D60"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Salesforce Sans",
      "heading": "Salesforce Sans"
    },
    "fontStacks": {
      "heading": [
        "Salesforce Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Salesforce Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ITC Avant Garde",
        "system-ui",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0176D3",
      "textColor": "#FFFFFF",
      "borderColor": "#0176D3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0176D3",
      "borderColor": "#0176D3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://a.sfdcstatic.com/shared/images/c360-nav/salesforce-with-type-logo.svg",
    "favicon": "https://www.salesforce.com/c2/public/app/favicon.ico",
    "ogImage": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/11/salesforce-logo.jpg?w=1024",
    "logoHref": "/",
    "logoAlt": "Salesforce Home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Salesforce'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #3 'Start for free' uses the vibrant brand color #0176D3, which is consistent with primary CTA buttons. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 2,
      "text": "Start demo",
      "reasoning": "Button #5 'Start demo' has a different background color (#FFFFFF) and serves as a secondary action, offering a less committed option to explore the product."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Salesforce'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```