# Salesloft Brand Identity

A complete profile of **Salesloft**'s visual system — colors, typography, components, and personality — extracted from https://salesloft.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/salesloft
- Machine-readable JSON: https://characterquilt.com/branding/salesloft.json
- Per-page llms.txt: https://characterquilt.com/branding/salesloft/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #B5D627 |
| Accent | #B5D627 |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #B5D627
- secondary: #2F072D
- accent: #B5D627
- background: #F0F8F3
- textPrimary: #02524B
- link: #02524B

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://www.salesloft.com/_next/image?url=%2Fimages%2Flogos%2Fsalesloft-on-light.svg&w=3840&q=75
- Favicon: https://www.salesloft.com/favicon.ico

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#B5D627, textColor=#023632, borderColor=#B5D627, borderRadius=2px, shadow=none
- buttonSecondary: background=#02524B, textColor=#FFFFFF, borderColor=#B5D627, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals and businesses

## Salesloft Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Salesloft Administrator Certification + Exam**
  - Image: https://cc.sj-cdn.net/instructor/1g4twz2ipqexp-salesloft/courses/2wpe9a18wjvs8/promo-image.1738172221.png
  - Source: https://academy.salesloft.com/path/salesloft-administrator-certification
- **Salesloft Fundamentals**
  - Image: https://cc.sj-cdn.net/instructor/1g4twz2ipqexp-salesloft/courses/3vrsyb1o6vfxo/promo-image.1738171980.png
  - Source: https://academy.salesloft.com/salesloft-fundamentals
- **Revenue and Sales Blogs**
  - Image: https://www.salesloft.com/_next/image?url=https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt48e9deb40787970b%2Fblte241995d75a446c2%2F69b9b7a550ca69accfd3f3cf%2FData_overload_to_closing_deals_blog_hero.png%3Fauto%3Dwebp&w=3840&q=75
  - Source: https://www.salesloft.com/resources/blog
- **AI-Driven Forecasting**
  - Image: https://cc.sj-cdn.net/instructor/1g4twz2ipqexp-salesloft/courses/3hjcfyb1f7yrn/promo-image.1738172412.png
  - Source: https://academy.salesloft.com/ai-driven-forecasting-for-managers
- **What is Conversational Marketing? An Introductory Guide**
  - Image: https://images.contentstack.io/v3/assets/blt48e9deb40787970b/blt003c7b7b73a065b2/667eb1f2b9c390192219b57a/social-media-image.png
  - Source: https://www.salesloft.com/resources/blog/conversational-marketing
- **Salesloft Administrator Certification + Exam**
  - Image: https://cc.sj-cdn.net/instructor/1g4twz2ipqexp-salesloft/courses/3sshtvkf0dc6q/promo-image.1746115104.png
  - Source: https://academy.salesloft.com/path/salesloft-administrator-certification

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Gelica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#B5D627",
    "secondary": "#2F072D",
    "accent": "#B5D627",
    "background": "#F0F8F3",
    "textPrimary": "#02524B",
    "link": "#02524B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Gelica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Lato"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "60px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#B5D627",
      "textColor": "#023632",
      "borderColor": "#B5D627",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#02524B",
      "textColor": "#FFFFFF",
      "borderColor": "#B5D627",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.salesloft.com/_next/image?url=%2Fimages%2Flogos%2Fsalesloft-on-light.svg&w=3840&q=75",
    "favicon": "https://www.salesloft.com/favicon.ico",
    "ogImage": null,
    "logoHref": "https://www.salesloft.com/",
    "logoAlt": "Salesloft logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Salesloft'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Explore the Full Salesloft Platform",
      "reasoning": "Button #4, 'Explore the Full Salesloft Platform', uses the vibrant brand color #B5D627 and has action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Tour Our Platform",
      "reasoning": "Button #9, 'Tour Our Platform', uses a different vibrant color #02524B and offers a complementary action, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sales professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Salesloft'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```