# Saleswhale Brand Identity

A complete profile of **Saleswhale**'s visual system — colors, typography, components, and personality — extracted from https://www.saleswhale.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/saleswhale
- Machine-readable JSON: https://characterquilt.com/branding/saleswhale.json
- Per-page llms.txt: https://characterquilt.com/branding/saleswhale/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #172233 |
| Accent | #00FBEC |
| Body Font | Aeonik Regular |
| Heading Font | Aeonik Semibold |

## Color Palette

- primary: #172233
- secondary: #007578
- accent: #00FBEC
- background: #F6F6F5
- textPrimary: #000000
- link: #00FBEC

## Typography

- primary: Aeonik Regular — https://fonts.google.com/specimen/Aeonik+Regular
- heading: Aeonik Semibold — https://fonts.google.com/specimen/Aeonik+Semibold

## Visual Assets

- Logo: https://6sense.com/wp-content/themes/6Sense-2025/assets/img/logos/logo.svg
- Favicon: https://6sense.com/wp-content/uploads/fbrfg/favicon-96x96.png
- Social card (og:image): http://6sense.com/wp-content/uploads/2025/03/6sense-primary-meta-d.png

## UI Components

- input: background=#FFFFFF, textColor=#172233, borderColor=#E1E1E1, borderRadius=5px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonPrimary: background=#181D25, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#172233, textColor=#FDFDFD, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: B2B marketers

## Saleswhale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Saleswhale API Reference**
  - Image: https://docs.saleswhale.com/images/walk-1-account-2-1202c432.png
  - Source: https://docs.saleswhale.com/
- **AI Email Product Overview Video**
  - Image: https://embed-ssl.wistia.com/deliveries/33c283b733572d7ec7566430be924ef71dd4a2c6.jpg?image_crop_resized=640x360
  - Source: https://saleswhale.com/
- **Saleswhale API Reference**
  - Image: https://docs.saleswhale.com/images/authentication-settings-f027a829.png
  - Source: https://docs.saleswhale.com/
- **Saleswhale API Reference**
  - Image: https://docs.saleswhale.com/images/logo_api_white-61a885ef.png
  - Source: https://docs.saleswhale.com/
- **The Best AI Tools for SDRs in 2023**
  - Image: https://cdn.prod.website-files.com/63471d06583c8307838edde7/63fe19bf1d3866b70a9966ef_YSU_eolJwKToPW_UgGDVxvUQ-KSH_1oZ8aMEdmg6MUw7Te81iJSC-WvXA15Q2WB9ZGr1b1j54LqX_psnsEQ_nP1FkPtZctfAtIauBpk20efdq3wSxq_WVQnMhcwTmMG-cXSGmwXHv6S0DM1OVcZf7qA.png
  - Source: https://www.lunas.consulting/post/the-best-ai-tools-for-sdrs-in-2023

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aeonik Semibold",
      "role": "heading"
    },
    {
      "family": "Aeonik Regular",
      "role": "body"
    },
    {
      "family": "Aeonik Bold",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#172233",
    "secondary": "#007578",
    "accent": "#00FBEC",
    "background": "#F6F6F5",
    "textPrimary": "#000000",
    "link": "#00FBEC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik Regular",
      "heading": "Aeonik Semibold"
    },
    "fontStacks": {
      "heading": [
        "Aeonik Bold",
        "sans-serif"
      ],
      "body": [
        "Aeonik Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#172233",
      "borderColor": "#E1E1E1",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#181D25",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#172233",
      "textColor": "#FDFDFD",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://6sense.com/wp-content/themes/6Sense-2025/assets/img/logos/logo.svg",
    "favicon": "https://6sense.com/wp-content/uploads/fbrfg/favicon-96x96.png",
    "ogImage": "http://6sense.com/wp-content/uploads/2025/03/6sense-primary-meta-d.png",
    "logoHref": "https://6sense.com",
    "logoAlt": "6Sense"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name '6sense'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Your Demo",
      "reasoning": "Button #0 'Book Your Demo' has a dark background (#181D25) which stands out as a primary CTA. The text is action-oriented, encouraging users to engage with the platform."
    },
    "secondary": {
      "index": 1,
      "text": "Subscribe",
      "reasoning": "Button #1 'Subscribe' has a different background color (#172233) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "B2B marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name '6sense'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```