# Salient Brand Identity

A complete profile of **Salient**'s visual system — colors, typography, components, and personality — extracted from https://www.trysalient.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/salient
- Machine-readable JSON: https://characterquilt.com/branding/salient.json
- Per-page llms.txt: https://characterquilt.com/branding/salient/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EFE7DD |
| Accent | #EFE7DD |
| Body Font | Geist |
| Heading Font | Halant |

## Color Palette

- primary: #EFE7DD
- secondary: #A89C92
- accent: #EFE7DD
- background: #F6F0E9
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Halant — https://fonts.google.com/specimen/Halant

## Visual Assets

- Favicon: https://framerusercontent.com/images/wQaUwYXdEk6rgztwgLEHbiY0QWc.png
- Social card (og:image): https://framerusercontent.com/images/QKxOz7wQnYHEgqflgKAehJ2FOc.png

## UI Components

- buttonPrimary: background=#EFE7DD, textColor=#0000EE, borderRadius=12px, shadow=none
- buttonSecondary: background=#000000, textColor=#0000EE, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: consumer lending professionals

## Salient Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Case Studies | Salient**
  - Image: https://framerusercontent.com/images/DVYULRZUheB4qQ6KYDLZdIeEw.png?width=4320&height=3600
  - Source: https://www.trysalient.com/resources/case-studies
- **Case Studies | Salient**
  - Image: https://framerusercontent.com/images/HTR27B5c7oVVF1tD4Rhi73KO8.png?width=4424&height=2952
  - Source: https://www.trysalient.com/resources/case-studies
- **Case Studies | Salient**
  - Image: https://framerusercontent.com/images/zTXBymqRZ8aslFB2rRRZg6jY0I.png?width=4320&height=3132
  - Source: https://www.trysalient.com/resources/case-studies
- **Salient | AI Voice Agents for Consumer Lending**
  - Image: https://framerusercontent.com/images/OdyqfUGwFxQNfVwgN2Z1qRUuo7w.png?width=1200&height=1200
  - Source: https://www.trysalient.com/
- **Resources | Salient**
  - Image: https://framerusercontent.com/images/JA8Hf95Jt5gwTRm3x33kHJtQcYM.png?width=3600&height=1890
  - Source: https://www.trysalient.com/resources
- **Why Salient | Purpose-Built AI for Lending**
  - Image: https://framerusercontent.com/images/QKxOz7wQnYHEgqflgKAehJ2FOc.png
  - Source: https://www.trysalient.com/why-salient

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Halant",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#EFE7DD",
    "secondary": "#A89C92",
    "accent": "#EFE7DD",
    "background": "#F6F0E9",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Halant"
    },
    "fontStacks": {
      "heading": [
        "Halant",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EFE7DD",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/wQaUwYXdEk6rgztwgLEHbiY0QWc.png",
    "ogImage": "https://framerusercontent.com/images/QKxOz7wQnYHEgqflgKAehJ2FOc.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo candidate was found in the header area that matches the brand 'Salient'. The provided candidate is located in the body and does not align with typical logo placement.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Meet the agentsMeet the Agents",
      "reasoning": "Button #2 has a distinct background color (#EFE7DD) and action-oriented text ('Meet the agents'), making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Start Pilot TodayStart Pilot Today",
      "reasoning": "Button #0 ('Start Pilot Today') is from a different color group (#000000) and serves as a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "consumer lending professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo candidate was found in the header area that matches the brand 'Salient'. The provided candidate is located in the body and does not align with typical logo placement.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```