# SALT Brand Identity A complete profile of **SALT**'s visual system — colors, typography, components, and personality — extracted from https://salt.pe. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/salt - Machine-readable JSON: https://characterquilt.com/branding/salt.json - Per-page llms.txt: https://characterquilt.com/branding/salt/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1E5EF3 | | Accent | #1E5EF3 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #1E5EF3 - secondary: #86B7FE - accent: #1E5EF3 - background: #FFFFFF - textPrimary: #0D6EFD - link: #0D6EFD ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2264%22%20height%3D%2222%22%20viewBox%3D%220%200%2064%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M12.7822%203.35774L12.8814%203.246L12.78%203.13622C11.6144%201.87429%209.66296%201.26499%206.97473%201.26499C5.2462%201.26499%203.79919%201.69091%202.64537%202.55389C1.49546%203.40795%200.931887%204.71972%200.931887%206.45479C0.931887%207.75055%201.35566%208.80982%202.21094%209.61616C3.04845%2010.4058%204.06078%2010.9906%205.24474%2011.3722L5.24472%2011.3722L5.24825%2011.3733C6.43217%2011.7258%207.60532%2012.0783%208.7677%2012.4309L8.76769%2012.4309L8.77122%2012.4319C9.93632%2012.7571%2010.9157%2013.2542%2011.7133%2013.9203C12.4925%2014.5709%2012.8813%2015.4164%2012.8813%2016.4713C12.8813%2017.4631%2012.3803%2018.344%2011.3337%2019.1153L11.3324%2019.1163C10.3183%2019.8789%208.78843%2020.2733%206.71636%2020.2733C4.45517%2020.2733%202.81409%2019.7597%201.75914%2018.7645L1.63545%2018.6478L1.52255%2018.775L0.876631%2019.5022L0.778423%2019.6128L0.877636%2019.7225C1.44379%2020.3484%202.29387%2020.8125%203.40985%2021.126L3.41065%2021.1263C4.54426%2021.4387%205.68935%2021.595%206.84554%2021.595C9.18861%2021.595%2011.0052%2021.1403%2012.2722%2020.2075C13.5415%2019.2729%2014.1802%2018.0115%2014.1802%2016.4383C14.1802%2015.1006%2013.7579%2014.009%2012.9037%2013.1801C12.0654%2012.3449%2011.0407%2011.7479%209.8333%2011.3881C8.66928%2011.013%207.4945%2010.66%206.30896%2010.329C5.16316%2010.0032%204.19245%209.53782%203.39348%208.93547C2.61696%208.32841%202.23076%207.52861%202.23076%206.5209C2.23076%205.18997%202.63805%204.2184%203.42943%203.57451C4.22733%202.92532%205.44265%202.58673%207.10391%202.58673C9.32205%202.58673%2010.9066%203.10028%2011.8961%204.09199L12.0199%204.21606L12.1362%204.08501L12.7822%203.35774ZM20.4292%2019.8435H20.2642V20.0085V21.0002V21.1652H20.4292H32.411H32.6578L32.5634%2020.9371L24.4895%201.433L24.337%201.06472L24.1846%201.433L16.1106%2020.9371L16.0162%2021.1652H16.2631H17.2965H17.4067L17.4489%2021.0635L24.3369%204.47212L30.7106%2019.8435H20.4292ZM47.0473%2020.0085V19.8435H46.8823H37.2293V1.82669V1.66169H37.0643H36.0955H35.9305V1.82669V21.0002V21.1652H36.0955H46.8823H47.0473V21.0002V20.0085ZM62.8793%201.82669V1.66169H62.7143H48.1812H48.0162V1.82669V2.81842V2.98342H48.1812H54.7983V21.0002V21.1652H54.9633H55.9322H56.0972V21.0002V2.98342H62.7143H62.8793V2.81842V1.82669Z%22%20fill%3D%22%23fff%22%20stroke%3D%22%23fff%22%20stroke-width%3D%220.33%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200.33px%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.salt.pe/favicon.ico - Social card (og:image): https://salt.pe/wp-content/uploads/2021/01/logo-black.png ## UI Components - input: background=#FAFAFA, textColor=#000000, borderColor=null, borderRadius=10px, shadow=none - buttonPrimary: background=#1E5EF3, textColor=#000000, borderRadius=12px, shadow=none - buttonSecondary: background=#161616, textColor=#FFFFFF, borderColor=#0D6EFD, borderRadius=5px, shadow=rgba(30, 94, 243, 0.2) 1.33333px 1.33333px 6.66667px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking international payment solutions ## SALT Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Is It Okay To Generate Invoice Without Company Registration?** - Image: https://lh3.googleusercontent.com/8ZSjBujkU9GQpvFiHeEPGsYx_ATH8pYhYF5gfofRH4-k2dXOVGeXsCsutpDQZH2S1D5ZMD6zQEbP2U-5OZZu2XHlN7aVGUM3EUTzpszSbEKrtBoGEK3e7Kw31W8x29G5Nz5JideYBsIxy8oK0VeuS94 - Source: https://salt.pe/blog/generate-invoice-without-company-registration - **International Wire Transfers: The Struggles and the Solution | Salt** - Image: https://lh4.googleusercontent.com/pOODHfIjVV69M9hsOC9XFTGpNyAB62EJsfKPVds1LZSRmdSCGe3nC_tNjHjo7eknSXOOMaRXeaqdxyMA_5nGOuXJD3hT_4Ksj1zX3qjQTGhPm0w5dp8AWiN50-DAcCH1ve-x7tpL=s0 - Source: https://salt.pe/blog/international-wire-transfers-the-struggles-and-the-solution-ckuo6uox732811ns9fog86svl - **International Wire Transfers: The Struggles and the Solution | Salt** - Image: https://lh4.googleusercontent.com/txFsRZzoHmVft7XdJ1TCXTErMiF7IltN6TRJjNx4y6UXMUEy8Pw8wZr3LyDVnuwCpv-HR_7NA3itK4uuHonE4BbROO31jTSm30ZkMgWwrOvxRk1p8HyrhGg1s-e7xX6-evg0yYv-=s0 - Source: https://salt.pe/blog/international-wire-transfers-the-struggles-and-the-solution-ckuo6uox732811ns9fog86svl ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#1E5EF3", "secondary": "#86B7FE", "accent": "#1E5EF3", "background": "#FFFFFF", "textPrimary": "#0D6EFD", "link": "#0D6EFD" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "HK Grotesk" ], "body": [ "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica Neue", "Noto Sans", "Liberation Sans", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "HK Grotesk" ] }, "fontSizes": { "h1": "48px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FAFAFA", "textColor": "#000000", "borderColor": null, "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#1E5EF3", "textColor": "#000000", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#161616", "textColor": "#FFFFFF", "borderColor": "#0D6EFD", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "rgba(30, 94, 243, 0.2) 1.33333px 1.33333px 6.66667px 0px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2264%22%20height%3D%2222%22%20viewBox%3D%220%200%2064%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M12.7822%203.35774L12.8814%203.246L12.78%203.13622C11.6144%201.87429%209.66296%201.26499%206.97473%201.26499C5.2462%201.26499%203.79919%201.69091%202.64537%202.55389C1.49546%203.40795%200.931887%204.71972%200.931887%206.45479C0.931887%207.75055%201.35566%208.80982%202.21094%209.61616C3.04845%2010.4058%204.06078%2010.9906%205.24474%2011.3722L5.24472%2011.3722L5.24825%2011.3733C6.43217%2011.7258%207.60532%2012.0783%208.7677%2012.4309L8.76769%2012.4309L8.77122%2012.4319C9.93632%2012.7571%2010.9157%2013.2542%2011.7133%2013.9203C12.4925%2014.5709%2012.8813%2015.4164%2012.8813%2016.4713C12.8813%2017.4631%2012.3803%2018.344%2011.3337%2019.1153L11.3324%2019.1163C10.3183%2019.8789%208.78843%2020.2733%206.71636%2020.2733C4.45517%2020.2733%202.81409%2019.7597%201.75914%2018.7645L1.63545%2018.6478L1.52255%2018.775L0.876631%2019.5022L0.778423%2019.6128L0.877636%2019.7225C1.44379%2020.3484%202.29387%2020.8125%203.40985%2021.126L3.41065%2021.1263C4.54426%2021.4387%205.68935%2021.595%206.84554%2021.595C9.18861%2021.595%2011.0052%2021.1403%2012.2722%2020.2075C13.5415%2019.2729%2014.1802%2018.0115%2014.1802%2016.4383C14.1802%2015.1006%2013.7579%2014.009%2012.9037%2013.1801C12.0654%2012.3449%2011.0407%2011.7479%209.8333%2011.3881C8.66928%2011.013%207.4945%2010.66%206.30896%2010.329C5.16316%2010.0032%204.19245%209.53782%203.39348%208.93547C2.61696%208.32841%202.23076%207.52861%202.23076%206.5209C2.23076%205.18997%202.63805%204.2184%203.42943%203.57451C4.22733%202.92532%205.44265%202.58673%207.10391%202.58673C9.32205%202.58673%2010.9066%203.10028%2011.8961%204.09199L12.0199%204.21606L12.1362%204.08501L12.7822%203.35774ZM20.4292%2019.8435H20.2642V20.0085V21.0002V21.1652H20.4292H32.411H32.6578L32.5634%2020.9371L24.4895%201.433L24.337%201.06472L24.1846%201.433L16.1106%2020.9371L16.0162%2021.1652H16.2631H17.2965H17.4067L17.4489%2021.0635L24.3369%204.47212L30.7106%2019.8435H20.4292ZM47.0473%2020.0085V19.8435H46.8823H37.2293V1.82669V1.66169H37.0643H36.0955H35.9305V1.82669V21.0002V21.1652H36.0955H46.8823H47.0473V21.0002V20.0085ZM62.8793%201.82669V1.66169H62.7143H48.1812H48.0162V1.82669V2.81842V2.98342H48.1812H54.7983V21.0002V21.1652H54.9633H55.9322H56.0972V21.0002V2.98342H62.7143H62.8793V2.81842V1.82669Z%22%20fill%3D%22%23fff%22%20stroke%3D%22%23fff%22%20stroke-width%3D%220.33%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200.33px%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.salt.pe/favicon.ico", "ogImage": "https://salt.pe/wp-content/uploads/2021/01/logo-black.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Salt'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Submit", "reasoning": "Button #1 has a vibrant brand color (#1E5EF3) which aligns with the primary brand color, making it the main call-to-action." }, "secondary": { "index": 0, "text": "Get Started!", "reasoning": "Button #0 has a different background color (#161616) and serves as a secondary action with a less vibrant appearance." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking international payment solutions" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Salt'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```