# Santé Brand Identity

A complete profile of **Santé**'s visual system — colors, typography, components, and personality — extracted from https://santehq.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sant
- Machine-readable JSON: https://characterquilt.com/branding/sant.json
- Per-page llms.txt: https://characterquilt.com/branding/sant/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #13B981 |
| Accent | #10B981 |
| Body Font | Switzer |
| Heading Font | Playfair Display |

## Color Palette

- primary: #13B981
- accent: #10B981
- background: #FFFFFF
- textPrimary: #0A272A
- link: #0A272A

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f22d7ba881f028d178f945_Link%20-%20Cruip%20%E2%86%92%20SVG.avif
- Favicon: https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f9094d568e020e65e31187_32.jpg
- Social card (og:image): https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f916b8b84a3e990d233d2b_og-image-min.jpg

## UI Components

- buttonPrimary: background=#10B981, textColor=#FFFFFF, borderRadius=6.08px, shadow=none
- buttonSecondary: background=#0B2E32, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: liquor store owners and managers

## Santé Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Off-Premise Alcohol Taxes for US Retailers**
  - Image: https://cdn.prod.website-files.com/68f5ed2de380207fe25a9961/696a8f42aa4f6bf67f52c9ea_Black%20Android%20Smartphone%20Photo.jpg
  - Source: https://www.santehq.com/blog/off-premise-retail-tax-laws-for-liquor-stores
- **How Much Does a Liquor License Cost? 2026 State Guide**
  - Image: https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/69a85ae0f81a89da9c487def_liquor_license_costs_50_states_click_to_zoom%20(1).png
  - Source: https://www.santehq.com/blog/how-much-does-a-liquor-license-cost
- **Santé POS - Blog Page | Read our Latest Isights**
  - Image: https://cdn.prod.website-files.com/68f5ed2de380207fe25a9961/69aa54b2dc01dddfe270abb6_People%20Tossing%20Wine%20Glasses.jpg
  - Source: https://www.santehq.com/blog
- **How to Increase Liquor Store Sales With Email and SMS Marketing**
  - Image: https://cdn.prod.website-files.com/68f5ed2de380207fe25a9961/6973a521d3ec177377267f8b_Blue%20White%20Logo%20Guessing%20Game.jpg
  - Source: https://www.santehq.com/blog/increase-liquor-sales-with-email-and-sms-marketing
- **Santé POS - Blog Page | Read our Latest Isights**
  - Image: https://cdn.prod.website-files.com/68f5ed2de380207fe25a9961/6973a2c4c35739225ad46696_Person%20with%20Clipboard%20in%20Warehouse.jpg
  - Source: https://www.santehq.com/blog
- **How Promotions Increase Traffic for Liquor Store Owners**
  - Image: https://cdn.prod.website-files.com/68f5ed2de380207fe25a9961/6961a01f1b9f868a5018edc7_Max%20Fischer%20Promotions%20Photo.jpg
  - Source: https://www.santehq.com/blog/how-promotions-increase-traffic-for-liquor-stores

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#13B981",
    "accent": "#10B981",
    "background": "#FFFFFF",
    "textPrimary": "#0A272A",
    "link": "#0A272A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfairdisplay bold",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Switzer",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18.08px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#10B981",
      "textColor": "#FFFFFF",
      "borderRadius": "6.08px",
      "borderRadiusCorners": {
        "topLeft": "6.08px",
        "topRight": "6.08px",
        "bottomRight": "6.08px",
        "bottomLeft": "6.08px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0B2E32",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f22d7ba881f028d178f945_Link%20-%20Cruip%20%E2%86%92%20SVG.avif",
    "favicon": "https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f9094d568e020e65e31187_32.jpg",
    "ogImage": "https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f916b8b84a3e990d233d2b_og-image-min.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand 'Santé'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "Button #0 with text 'Schedule a Demo' uses the vibrant brand color #10B981, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 1,
      "text": "View All Features",
      "reasoning": "Button #1 with text 'View All Features' uses a different neutral color #0B2E32, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "liquor store owners and managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand 'Santé'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```