# SaveIN Brand Identity

A complete profile of **SaveIN**'s visual system — colors, typography, components, and personality — extracted from https://www.savein.money/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/savein
- Machine-readable JSON: https://characterquilt.com/branding/savein.json
- Per-page llms.txt: https://characterquilt.com/branding/savein/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3E145B |
| Accent | #8327C6 |
| Body Font | Instrument Sans |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #3E145B
- secondary: #8327C6
- accent: #8327C6
- background: #FFFFFF
- textPrimary: #371053
- link: #371053

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://www.savein.money/_next/static/media/saveinWhiteLogo2.4a6cb992.webp
- Favicon: https://www.savein.money/favicon.ico

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#8327C6, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking healthcare financing options

## SaveIN Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SaveIn | Merchant portal**
  - Image: https://partner.savein.money/assets/delete1-acea30d7.png
  - Source: https://partner.savein.money/delete-account
- **welUp**
  - Image: https://welup.savein.money/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FleafOne.98a3f7e2.webp&w=3840&q=75
  - Source: https://welup.savein.money/
- **welUp**
  - Image: https://welup.savein.money/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FleafTwo.9d895c53.webp&w=3840&q=75
  - Source: https://welup.savein.money/
- **SaveIn | Merchant portal**
  - Image: https://partner.savein.money/assets/delete3-8d76b4ad.png
  - Source: https://partner.savein.money/delete-account
- **image?url=/_next/static/media/loginLogo.6501f190.webp&w=1080&q=75**
  - Image: https://uat.welup.savein.money/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FloginLogo.6501f190.webp&w=1080&q=75
  - Source: https://uat.welup.savein.money/login
- **Welup**
  - Image: https://uat.welup.savein.money/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fmedical_consultation.766d113d.png&w=640&q=75
  - Source: https://uat.welup.savein.money/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3E145B",
    "secondary": "#8327C6",
    "accent": "#8327C6",
    "background": "#FFFFFF",
    "textPrimary": "#371053",
    "link": "#371053"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "__Instrument_Sans_be5b54",
        "__Instrument_Sans_Fallback_be5b54"
      ],
      "body": [
        "__Instrument_Sans_be5b54",
        "__Instrument_Sans_Fallback_be5b54"
      ],
      "paragraph": [
        "__Instrument_Sans_be5b54",
        "__Instrument_Sans_Fallback_be5b54"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#8327C6",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.savein.money/_next/static/media/saveinWhiteLogo2.4a6cb992.webp",
    "favicon": "https://www.savein.money/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SaveIN'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started Now",
      "reasoning": "The button 'Get Started Now' uses the brand's accent color #8327C6 for text, which is vibrant and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking healthcare financing options"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SaveIN'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```