# Savvy Wealth Brand Identity A complete profile of **Savvy Wealth**'s visual system — colors, typography, components, and personality — extracted from https://www.savvywealth.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/savvy-wealth - Machine-readable JSON: https://characterquilt.com/branding/savvy-wealth.json - Per-page llms.txt: https://characterquilt.com/branding/savvy-wealth/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #175242 | | Accent | #000000 | | Body Font | Abc Diatype | | Heading Font | Abc Diatype | ## Color Palette - primary: #175242 - secondary: #8E7E57 - accent: #000000 - background: #FFFFFF - textPrimary: #000000 - link: #8E7E57 ## Typography - primary: Abc Diatype — https://fonts.google.com/specimen/Abc+Diatype - heading: Abc Diatype — https://fonts.google.com/specimen/Abc+Diatype ## Visual Assets - Logo: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/647dd6624b8fd164bb0f9637_Savvy%20Logo.svg - Favicon: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/662c3d3999f37aeae1adcc56_submark-16.png - Social card (og:image): https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/6814bfbd0c50310fc9d3b35c_SEO%20Hero.webp ## UI Components - input: background=#FFFFFF, textColor=#4D4D4D, borderColor=#8E7E57, borderRadius=6px, shadow=none - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=3px, shadow=none - buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=3px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: affluent individuals seeking wealth management services ## Savvy Wealth Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Escape LPL Fees & Hidden Costs | Savvy Wealth RIA Model for Advisors** - Image: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/68ee4c09b4c45787d152b554_img-hero-bg.webp - Source: https://www.savvywealth.com/lpl - **Blog Advisors** - Image: https://cdn.prod.website-files.com/647e0f47a33f9d6e433835d4/69736f775253a531d3f351c5_blog_advisors_Facebook%20Marketing%20for%20Financial%20Advisors.jpg - Source: https://www.savvywealth.com/advisors/blog - **Conrad Levesque: Financial Advisor in Marietta, GA | Savvy** - Image: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/69c194eef00e2d3fb18da805_Delvr%20Logo%20(1).webp - Source: https://www.savvywealth.com/advisor/conrad-levesque - **Professional Financial Insights | Savvy Blog | Connect with an Advisor** - Image: https://cdn.prod.website-files.com/647e0f47a33f9d6e433835d4/69e0ee2ca0fe0acaa506a639_Portfolio%20Perspectives_Blog%20Thumbnail.png - Source: https://www.savvywealth.com/blog - **Escape LPL Fees & Hidden Costs | Savvy Wealth RIA Model for Advisors** - Image: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/6982ff7e2fc442474899f24d_Brian%20Boswell_LPL_Video%20Thumbnail.webp - Source: https://www.savvywealth.com/lpl - **Blog Advisors** - Image: https://cdn.prod.website-files.com/647e0f47a33f9d6e433835d4/697333606ceba63edc4eb08a_blog_advisors_Digital%20Marketing%20for%20Financial%20Advisors_%20What%20Actually%20Works.jpg - Source: https://www.savvywealth.com/advisors/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Abc Diatype", "role": "body" } ], "colors": { "primary": "#175242", "secondary": "#8E7E57", "accent": "#000000", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#8E7E57" }, "typography": { "fontFamilies": { "primary": "Abc Diatype", "heading": "Abc Diatype" }, "fontStacks": { "heading": [ "Abc Diatype", "sans-serif" ], "body": [ "Abc Diatype", "sans-serif" ], "paragraph": [ "Abc Diatype", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "52px", "body": "18.08px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#4D4D4D", "borderColor": "#8E7E57", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/647dd6624b8fd164bb0f9637_Savvy%20Logo.svg", "favicon": "https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/662c3d3999f37aeae1adcc56_submark-16.png", "ogImage": "https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/6814bfbd0c50310fc9d3b35c_SEO%20Hero.webp", "logoHref": "/", "logoAlt": "Savvy Homepage" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Savvy'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent dark background color, which stands out against the light theme of the site." }, "secondary": { "index": 6, "text": "Learn more about Berkely", "reasoning": "Button #6 with text 'Learn more about Berkely' is selected as secondary due to its transparent background, making it less prominent than the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "affluent individuals seeking wealth management services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Savvy'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```