# Scale AI Brand Identity

A complete profile of **Scale AI**'s visual system — colors, typography, components, and personality — extracted from http://scale.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/scale-ai
- Machine-readable JSON: https://characterquilt.com/branding/scale-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/scale-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #006ADC |
| Accent | #0091FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #006ADC
- secondary: #35290F
- accent: #0091FF
- background: #020202
- textPrimary: #020202
- link: #0091FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://scale.com/_next/image?url=%2Fstatic%2FScale%20AI%20logo.svg&w=128&q=75&dpl=dpl_DUPvXvgMcU8TRpZhdgd6WMcNT2MH
- Favicon: https://scale.com/favicon.ico
- Social card (og:image): https://v0-scale-og-generator.vercel.app/api/og?title=Scale%20AI&subtitle=Scale%20delivers%20proven%20data%2C%20evaluations%2C%20and%20outcomes%20to%20AI%20labs%2C%20governments%2C%20and%20the%20Fortune%20500.&theme=dark&fontSize=110

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and organizations requiring AI solutions

## Scale AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bringing Foundation Models to Automotive Data Engines - Video | Scale Events**
  - Image: https://d2xo500swnpgl1.cloudfront.net/uploads/scale/IMG-1111-68ac91d1-ca59-497d-81d0-1ed9cb1602bd-1701389461683.jpeg
  - Source: https://exchange.scale.com/public/videos/bringing-foundation-models-to-automotive-data-engines-2023-12-19
- **Eric Schmidt Discusses the Geopolitics of AI - Blog | Scale Events**
  - Image: https://d2xo500swnpgl1.cloudfront.net/uploads/scale/Eric-Schmidt-Blog-Cover-1635369747992.png
  - Source: https://exchange.scale.com/public/blogs/eric-schmidt-discusses-the-geopolitics-of-ai
- **Agentic Solutions for Enterprise | Scale AI**
  - Image: https://scale.com/static/images/pages/enterprise/agentic-solutions/img-process-1.png
  - Source: https://scale.com/enterprise/agentic-solutions
- **Teaching Robots To Perform Complex Tasks with Dr. Fei-Fei Li - Blog | Scale  Events**
  - Image: https://d2xo500swnpgl1.cloudfront.net/uploads/scale/Fei-Fei-Li-Blog-Cover-1635989959660.png
  - Source: https://exchange.scale.com/public/blogs/teaching-robots-to-perform-complex-tasks-with-dr-fei-fei-li
- **How to Implement NLP Preprocessing Techniques in Python - Blog | Scale  Events**
  - Image: https://cdn.gradual.com/images/https://d2xo500swnpgl1.cloudfront.net/uploads/scale/NLP-preprocessing-in-Python-f3fdc15a-e81b-498e-926b-e4cd243bb763-1656336277148.png?fit=scale-down&width=1200
  - Source: https://exchange.scale.com/public/blogs/how-to-implement-nlp-preprocessing-techniques-in-python
- **Why You Should Shift from Model-Centric to Data-Centric AI - Blog | Scale  Events**
  - Image: https://d2xo500swnpgl1.cloudfront.net/uploads/scale/Data-centric-AI-d4a15b8b-7cdf-4a62-a371-8b6e78e4bffe-1642699057755.png
  - Source: https://exchange.scale.com/public/blogs/shift-from-mode-centric-data-centric-ai

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#006ADC",
    "secondary": "#35290F",
    "accent": "#0091FF",
    "background": "#020202",
    "textPrimary": "#020202",
    "link": "#0091FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "aeonik",
        "aeonik Fallback",
        "-apple-system",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "logo": "https://scale.com/_next/image?url=%2Fstatic%2FScale%20AI%20logo.svg&w=128&q=75&dpl=dpl_DUPvXvgMcU8TRpZhdgd6WMcNT2MH",
    "favicon": "https://scale.com/favicon.ico",
    "ogImage": "https://v0-scale-og-generator.vercel.app/api/og?title=Scale%20AI&subtitle=Scale%20delivers%20proven%20data%2C%20evaluations%2C%20and%20outcomes%20to%20AI%20labs%2C%20governments%2C%20and%20the%20Fortune%20500.&theme=dark&fontSize=110",
    "logoHref": "/",
    "logoAlt": "Scale AI logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Scale AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#050505), making it impossible to distinguish a primary CTA based on color differentiation."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "No secondary button can be selected as all buttons have the same background color, violating the requirement for different colors."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and organizations requiring AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Scale AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```