# Science Brand Identity

A complete profile of **Science**'s visual system — colors, typography, components, and personality — extracted from https://science.xyz/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/science
- Machine-readable JSON: https://characterquilt.com/branding/science.json
- Per-page llms.txt: https://characterquilt.com/branding/science/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1866FD |
| Accent | #B3D4FC |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #1866FD
- secondary: #3E406F
- accent: #B3D4FC
- background: #F4F4F4
- textPrimary: #4D4D4D
- link: #B3D4FC

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%221317%22%20class%3D%22logo%22%20height%3D%22283%22%20viewBox%3D%220%200%201317%20283%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-astro-cid-ejrfyej4%3D%22%22%20data-fc-idx%3D%220%22%3E%20%3Cg%20clip-path%3D%22url(%23clip0_729_42)%22%20data-astro-cid-ejrfyej4%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3Cpath%20d%3D%22M673.2%2092.64H632.82V247.7H673.2V92.64Z%22%20fill%3D%22currentColor%22%20data-astro-cid-ejrfyej4%3D%22%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M672.04%2039.21C667.2%2034.5433%20660.71%2032.21%20652.57%2032.21C644.63%2032.21%20638.143%2034.5433%20633.11%2039.21C628.27%2043.6633%20625.85%2049.47%20625.85%2056.63C625.788%2059.8352%20626.402%2063.0175%20627.653%2065.9692C628.904%2068.9208%20630.764%2071.5755%20633.11%2073.76C638.15%2078.2%20644.637%2080.42%20652.57%2080.42C660.71%2080.42%20667.2%2078.1933%20672.04%2073.74C674.46%2071.5982%20676.387%2068.9583%20677.69%2066.0015C678.993%2063.0446%20679.642%2059.8408%20679.59%2056.61C679.59%2049.4633%20677.073%2043.6633%20672.04%2039.21Z%22%20fill%3D%22currentColor%22%20data-astro-cid-ejrfyej4%3D%22%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M448.83%20146.94C439.343%20138.033%20425.397%20131.74%20406.99%20128.06L371.26%20120.8C366.486%20119.915%20361.813%20118.555%20357.31%20116.74C353.322%20115.003%20349.755%20112.428%20346.85%20109.19C344.267%20105.88%20342.933%20101.766%20343.08%2097.5701C343.009%2092.7997%20344.444%2088.1284%20347.18%2084.2201C350.014%2080.0525%20353.931%2076.7369%20358.51%2074.6301C363.55%2072.1234%20369.653%2070.8667%20376.82%2070.8601C383.596%2070.7211%20390.295%2072.3184%20396.28%2075.5001C401.872%2078.3865%20406.514%2082.8236%20409.65%2088.2801C413.22%2094.0429%20415.21%20100.644%20415.42%20107.42H460.18C459.4%2092.9001%20455.233%2080.4134%20447.68%2069.9601C440.116%2059.2978%20429.904%2050.7915%20418.05%2045.2801C405.85%2039.4667%20391.907%2036.5601%20376.22%2036.5601C361.113%2036.5601%20347.65%2039.2701%20335.83%2044.6901C324.747%2049.659%20315.199%2057.5081%20308.18%2067.4201C301.574%2077.1842%20298.129%2088.7426%20298.31%20100.53C298.165%20108.301%20299.647%20116.016%20302.66%20123.18C305.426%20129.557%20309.485%20135.292%20314.58%20140.02C319.831%20144.809%20325.813%20148.728%20332.3%20151.63C339.337%20154.81%20346.76%20157.056%20354.38%20158.31L388.66%20164.99C397.573%20166.73%20404.447%20169.633%20409.28%20173.7C414.133%20177.573%20416.557%20182.8%20416.55%20189.38C416.629%20194.557%20414.88%20199.596%20411.61%20203.61C407.991%20207.897%20403.267%20211.11%20397.95%20212.9C391.615%20215.153%20384.923%20216.237%20378.2%20216.1C364.64%20216.1%20354.18%20212.71%20346.82%20205.93C339.66%20199.157%20335.787%20189.963%20335.2%20178.35H290.49C291.65%20193.063%20295.913%20205.84%20303.28%20216.68C310.647%20227.52%20320.717%20235.94%20333.49%20241.94C346.47%20247.753%20361.673%20250.657%20379.1%20250.65C396.727%20250.65%20411.727%20247.747%20424.1%20241.94C436.693%20236.127%20446.377%20228.19%20453.15%20218.13C459.93%20207.87%20463.32%20196.157%20463.32%20182.99C463.34%20167.663%20458.51%20155.647%20448.83%20146.94Z%22%20fill%3D%22currentColor%22%20data-astro-cid-ejrfyej4%3D%22%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M526.42%20130.97C531.786%20127.248%20538.191%20125.316%20544.72%20125.45C553.82%20125.45%20561.277%20128.45%20567.09%20134.45C573.09%20140.45%20576.577%20148.58%20577.55%20158.84H619.97C618.423%20144.9%20614.257%20132.8%20607.47%20122.54C600.941%20112.31%20591.823%20103.989%20581.04%2098.42C569.849%2092.5327%20557.364%2089.5384%20544.72%2089.71C530.2%2089.71%20517.223%2093.1966%20505.79%20100.17C494.368%20107.146%20485.04%20117.075%20478.79%20128.91C472.403%20140.91%20469.21%20154.657%20469.21%20170.15C469.21%20185.83%20472.403%20199.767%20478.79%20211.96C484.77%20223.715%20493.909%20233.571%20505.18%20240.42C516.613%20247.187%20529.783%20250.573%20544.69%20250.58C558.643%20250.58%20570.943%20247.773%20581.59%20242.16C592.2%20236.615%20601.21%20228.441%20607.76%20218.42C614.54%20207.973%20618.61%20195.68%20619.97%20181.54H577.55C576.39%20191.993%20572.903%20200.22%20567.09%20206.22C561.47%20212.033%20554.013%20214.937%20544.72%20214.93C538.234%20215.07%20531.856%20213.25%20526.42%20209.71C521.38%20206.03%20517.41%20200.803%20514.51%20194.03C511.797%20187.25%20510.44%20179.313%20510.44%20170.22C510.44%20160.887%20511.797%20152.95%20514.51%20146.41C517.023%20140.288%20521.137%20134.955%20526.42%20130.97Z%22%20fill%3D%22currentColor%22%20data-astro-cid-ejrfyej4%3D%22%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M821.28%20115.87C814.51%20107.548%20805.84%20100.974%20796%2096.7C785.616%2091.9387%20774.303%2089.5476%20762.88%2089.7C747.967%2089.7%20734.7%2093.1866%20723.08%20100.16C711.549%20106.842%20702.095%20116.589%20695.77%201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- Favicon: https://science.xyz/images/meta/apple-touch-icon.png
- Social card (og:image): https://science.xyz/_astro/share-preview.DVJNqkvl_Z1fH4BK.jpeg

## UI Components

- buttonPrimary: background=#494949, textColor=#C4C4C4, borderColor=#C4C4C4, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: scientists, researchers, and tech enthusiasts

## Science Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SciFi Headstage | Science Corporation**
  - Image: https://science.xyz/_astro/Science_ProductShoot_2024-345_Retouched_V1.00%201-2.LsVzr0-j_1E1kCO.jpg
  - Source: https://science.xyz/technologies/scifi/
- **Biohybrid neural interfaces: an old idea enabling a completely new space of  possibilities | Science Corporation**
  - Image: https://science.xyz/_astro/biohybrid-histology-blog.BSQslHBI_1RgTEt.webp
  - Source: https://science.xyz/news/biohybrid-neural-interfaces/
- **Science Nexus | Science Corporation**
  - Image: https://science.xyz/_astro/Science_ProductShoot_2024-103_Retouched_V1.01_with%20screen-2.Dr2AH7hb_1Xg8Y9.jpg
  - Source: https://science.xyz/technologies/nexus/
- **Biohybrid neural interfaces: an old idea enabling a completely new space of  possibilities | Science Corporation**
  - Image: https://science.xyz/_astro/biohybrid-neuron-blog.0V6mxl_X_ZPVkhc.webp
  - Source: https://science.xyz/news/biohybrid-neural-interfaces/
- **Scope | Science Corporation**
  - Image: https://science.xyz/_astro/20_OpticsLab_LightboxTech_2289_Retouched_V1.00.CK6teNii_Z1uwS8X.jpg
  - Source: https://science.xyz/technologies/scope/
- **Biohybrid neural interfaces: an old idea enabling a completely new space of  possibilities | Science Corporation**
  - Image: https://science.xyz/_astro/biohybrid-axon-bundle-blog.3djUKaYN_1iyTRR.webp
  - Source: https://science.xyz/news/biohybrid-neural-interfaces/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1866FD",
    "secondary": "#3E406F",
    "accent": "#B3D4FC",
    "background": "#F4F4F4",
    "textPrimary": "#4D4D4D",
    "link": "#B3D4FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Plain",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Plain",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
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    },
    "buttonClassification": {
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}
```