# Scope AR Brand Identity

A complete profile of **Scope AR**'s visual system — colors, typography, components, and personality — extracted from http://scopear.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/scope-ar
- Machine-readable JSON: https://characterquilt.com/branding/scope-ar.json
- Per-page llms.txt: https://characterquilt.com/branding/scope-ar/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFC331 |
| Accent | #FFC331 |
| Body Font | Inter |
| Heading Font | Inter Tight |

## Color Palette

- primary: #FFC331
- secondary: #0000EE
- accent: #FFC331
- background: #FFFFFF
- textPrimary: #000000
- link: #3898EC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a67/6723986c9d82a2d79a1f5a8c_image%2023.png
- Favicon: https://cdn.prod.website-files.com/65f2fb334724899381f2f842/66143a3867c2b75b184ecbed_ScopeAR-flavicon_32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/65f2fb334724899381f2f842/6619b914b0e7d37fe23a2a38_Preview.png

## UI Components

- buttonPrimary: background=#FFC331, textColor=#000000, borderColor=#FFC331, borderRadius=30px, shadow=none
- buttonSecondary: background=#3898EC, textColor=#FFFFFF, borderRadius=20px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Scope AR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **WorkLink Enterprise AR Platform | Scope AR**
  - Image: https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a67/6723986c9d82a2d79a1f5bbb_Frame%20881234519(1).png
  - Source: https://www.scopear.com/product
- **Scope AR**
  - Image: https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a72/6723986c9d82a2d79a1f5a8b_blog-key-image-web2%20(1).jpg
  - Source: https://www.scopear.com/resources/blog-ar-training-and-the-mean-time-to-mastery
- **CMS: What is Scope AR CMS? – Scope AR**
  - Image: https://help.scopear.com/hc/article_attachments/12136683820301
  - Source: https://help.scopear.com/hc/en-us/articles/360044212931-CMS-What-is-Scope-AR-CMS
- **Productivity Accelerated | Scope AR**
  - Image: https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a67/6723986c9d82a2d79a1f5b2a_01_Hero_F35_ExtendedBG_02_AR%20(1).png
  - Source: https://www.scopear.com/
- **Resources**
  - Image: https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a72/68811aa3c3a209b1926bd454_monitor.PNG
  - Source: https://www.scopear.com/resources
- **Scope AR**
  - Image: https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a72/67e6d4cb3859639667f9e740_Screenshot%202025-03-27%20at%204.54.55%E2%80%AFPM%20(1).png
  - Source: https://www.scopear.com/resources/scope-ar-featured-in-northrop-grummans-use-of-augmented-reality-for-satellite-assembly

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Inter Tight",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFC331",
    "secondary": "#0000EE",
    "accent": "#FFC331",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter Tight"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "80px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFC331",
      "textColor": "#000000",
      "borderColor": "#FFC331",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3898EC",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6723986c9d82a2d79a1f5a67/6723986c9d82a2d79a1f5a8c_image%2023.png",
    "favicon": "https://cdn.prod.website-files.com/65f2fb334724899381f2f842/66143a3867c2b75b184ecbed_ScopeAR-flavicon_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/65f2fb334724899381f2f842/6619b914b0e7d37fe23a2a38_Preview.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, matching the brand Scope AR.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a demo",
      "reasoning": "Button #0 'Schedule a demo' uses a vibrant brand color (#FFC331) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Find Out More about AI + AR",
      "reasoning": "Button #4 'Find Out More about AI + AR' uses a different vibrant color (#3898EC) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, matching the brand Scope AR.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```