# Secoda Brand Identity A complete profile of **Secoda**'s visual system — colors, typography, components, and personality — extracted from https://secoda.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/secoda - Machine-readable JSON: https://characterquilt.com/branding/secoda.json - Per-page llms.txt: https://characterquilt.com/branding/secoda/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FE7B67 | | Accent | #E66551 | | Body Font | Inter | | Heading Font | Rubik | ## Color Palette - primary: #FE7B67 - secondary: #4A3AFF - accent: #E66551 - background: #FFFFFF - textPrimary: #222222 - link: #E66551 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Rubik — https://fonts.google.com/specimen/Rubik ## Visual Assets - Logo: https://cdn.prod.website-files.com/61ddd0b42c51f86c96e1e90e/64fa3ce53d9f3613b6d12092_secoda.svg - Favicon: https://cdn.prod.website-files.com/61ddd0b42c51f86c96e1e90e/66db030b217ba28ff7713b85_secoda-icon.png - Social card (og:image): https://cdn.prod.website-files.com/61ddd0b42c51f86c96e1e90e/683a14fafd2295179b0ab954_Open%20graph%20image.jpg ## UI Components - input: background=#FCFCFC, textColor=#222222, borderColor=null, borderRadius=9999px, shadow=rgb(138, 138, 138) 0px 0px 0px 1px inset - buttonPrimary: background=#222222, textColor=#FFFFFF, borderRadius=24px, shadow=rgba(255, 255, 255, 0.2) 0px 2px 0px 0px inset, rgba(255, 255, 255, 0.2) 2px 0px 0px 0px inset, rgba(255, 255, 255, 0.2) -2px 0px 0px 0px inset, rgb(0, 0, 0) 0px -1px 0px 1px inset, rgb(0, 0, 0) 0px 1px 0px 0px inset - buttonSecondary: background=#FFFFFF, textColor=#616161, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: data professionals and analysts ## Secoda Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Measuring the maturity of your data quality framework | Secoda** - Image: https://cdn.prod.website-files.com/61ddd0b42c51f89b7de1e910/6758d6dc1947d067fade9055_annie-spratt-hS46bsAASwQ-unsplash%201%20(1).jpg - Source: https://www.secoda.co/blog/measuring-the-maturity-of-your-data-quality-framework - **Blog - Secoda** - Image: https://cdn.prod.website-files.com/61ddd0b42c51f89b7de1e910/68c3046fef99e72f17fb9e80_Agent%20Blog.png - Source: https://www.secoda.co/blog - **Leveraging Open-Source Tools for Cost-Effective Performance | Secoda** - Image: https://cdn.prod.website-files.com/61ddd0b42c51f89b7de1e910/6605831ce87f0c5d79127c81_66057cbc9967bbf391827cf9_pexels-photo-1774781.jpeg - Source: https://www.secoda.co/blog/leveraging-open-source-tools-for-cost-effective-performance - **Blog - Secoda** - Image: https://cdn.prod.website-files.com/61ddd0b42c51f89b7de1e910/6812487a64b69117ba2684f1_chartsblog.png - Source: https://www.secoda.co/blog - **Comparing 4 Metadata Management Tools & Their Benefits | Secoda** - Image: https://cdn.prod.website-files.com/61ddd0b42c51f89b7de1e910/6476a1f3cc99e3aa56c18649_642345dc0bb3c6f3238e282f_savernake-knives-f4jl2ezowuM-unsplash.jpeg - Source: https://www.secoda.co/blog/4-common-metadata-management-tools - **Secoda's Google Cloud Integration | Secoda** - Image: https://cdn.prod.website-files.com/61ddd0b42c51f89b7de1e910/67b6150494f0e2a3e8be9530_Google%20Cloud%20Blog.png - Source: https://www.secoda.co/blog/google-cloud-secoda-integration ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Rubik", "role": "heading" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#FE7B67", "secondary": "#4A3AFF", "accent": "#E66551", "background": "#FFFFFF", "textPrimary": "#222222", "link": "#E66551" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Rubik" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Rubik" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "24px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "15px" }, "components": { "input": { "background": "#FCFCFC", "textColor": "#222222", "borderColor": null, "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgb(138, 138, 138) 0px 0px 0px 1px inset" }, "buttonPrimary": { "background": "#222222", "textColor": "#FFFFFF", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "rgba(255, 255, 255, 0.2) 0px 2px 0px 0px inset, rgba(255, 255, 255, 0.2) 2px 0px 0px 0px inset, rgba(255, 255, 255, 0.2) -2px 0px 0px 0px inset, rgb(0, 0, 0) 0px -1px 0px 1px inset, rgb(0, 0, 0) 0px 1px 0px 0px inset" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#616161", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/61ddd0b42c51f86c96e1e90e/64fa3ce53d9f3613b6d12092_secoda.svg", "favicon": "https://cdn.prod.website-files.com/61ddd0b42c51f86c96e1e90e/66db030b217ba28ff7713b85_secoda-icon.png", "ogImage": "https://cdn.prod.website-files.com/61ddd0b42c51f86c96e1e90e/683a14fafd2295179b0ab954_Open%20graph%20image.jpg", "logoHref": "/", "logoAlt": "Untitled UI logotext" }, "__llm_logo_reasoning": { "selectedIndex": 21, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "Button #0 with text 'Subscribe' has a dark background (#222222) which contrasts well with the white text, making it stand out as a primary CTA. The action-oriented text 'Subscribe' suggests a primary action." }, "secondary": { "index": 2, "text": "Explore Enterprise", "reasoning": "Button #2 with text 'Explore Enterprise' has a light background (#FFFFFF) and a subtle text color (#616161), making it suitable as a secondary CTA. It provides additional information without being as prominent as the primary button." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "data professionals and analysts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```