# SEND Brand Identity

A complete profile of **SEND**'s visual system — colors, typography, components, and personality — extracted from https://www.send.ng. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/send
- Machine-readable JSON: https://characterquilt.com/branding/send.json
- Per-page llms.txt: https://characterquilt.com/branding/send/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #02807D |
| Accent | #02807D |
| Body Font | system-ui |
| Heading Font | system-ui |

## Color Palette

- primary: #02807D
- accent: #02807D
- background: #FFFFFF
- textPrimary: #353A3E
- link: #02807D

## Typography

- primary: system-ui — https://fonts.google.com/specimen/system-ui
- heading: system-ui — https://fonts.google.com/specimen/system-ui

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## SEND Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SEND | Digital Freight Forwarder & Customs Broker for Africa**
  - Image: https://www.trysend.com/static/shipments-35558d616ee018e10bb7426f32553fba.png
  - Source: https://send.ng/
- **shipping partner | The SEND Blog**
  - Image: https://blog.send.ng/img/og-image.jpg
  - Source: https://blog.send.ng/tags/shipping-partner/
- **SEND | Digital Freight Forwarder & Customs Broker for Africa**
  - Image: https://www.trysend.com/static/person-7448b1153342ee8522a8c111134d6245.png
  - Source: https://send.ng/
- **How digital freight forwarding can fast-track the recovery of your supply  chain from COVID-19 | Blog**
  - Image: https://blog.send.ng/img/cover.jpg
  - Source: https://blog.send.ng/blog/how-digital-freight-forwarding-can-fastrack-the-recovery-of-your-supply-chain-from-covid-19/
- **From China to Africa: The most important things to consider before shipping  your goods during this time | Blog**
  - Image: https://blog.send.ng/static/e386e35874bc845f54eed2d0258c42eb/bc8e0/artboard-1-copy-6-4x.png
  - Source: https://blog.send.ng/blog/from-china-to-africa-the-most-important-things-to-consider-before-shipping-your-goods-during-this-time/
- **CI-CD: Optimising for Engineering Speed and Product Stability | Blog**
  - Image: https://blog.send.ng/img/ci-cd.png
  - Source: https://blog.send.ng/blog/ci-cd-optimising-for-engineering-speed-and-product-stability/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 8
    },
    {
      "family": "-apple-system",
      "count": 8
    },
    {
      "family": "BlinkMacSystemFont",
      "count": 8
    },
    {
      "family": "segoe ui",
      "count": 8
    },
    {
      "family": "Roboto",
      "count": 8
    },
    {
      "family": "Helvetica",
      "count": 8
    },
    {
      "family": "Arial",
      "count": 8
    },
    {
      "family": "sans-serif",
      "count": 8
    },
    {
      "family": "apple color emoji",
      "count": 8
    },
    {
      "family": "segoe ui emoji",
      "count": 8
    }
  ],
  "colors": {
    "primary": "#02807D",
    "accent": "#02807D",
    "background": "#FFFFFF",
    "textPrimary": "#353A3E",
    "link": "#02807D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "system-ui",
      "heading": "system-ui"
    },
    "fontStacks": {
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "apple color emoji",
        "segoe ui emoji",
        "segoe ui symbol"
      ],
      "heading": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "apple color emoji",
        "segoe ui emoji",
        "segoe ui symbol"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "apple color emoji",
        "segoe ui emoji",
        "segoe ui symbol"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "22px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```