# Sendbird Brand Identity

A complete profile of **Sendbird**'s visual system — colors, typography, components, and personality — extracted from https://sendbird.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sendbird
- Machine-readable JSON: https://characterquilt.com/branding/sendbird.json
- Per-page llms.txt: https://characterquilt.com/branding/sendbird/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6210CC |
| Accent | #6210CC |
| Body Font | Helvetica Now Text |
| Heading Font | Helvetica Now Text |

## Color Palette

- primary: #6210CC
- secondary: #62EEAB
- accent: #6210CC
- background: #FFFFFF
- textPrimary: #0D0D0D
- link: #9194A8

## Typography

- primary: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text
- heading: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%22%20height%3D%2218%22%20viewBox%3D%220%200%20100%2018%22%20fill%3D%22none%22%20data-v-18b4a467%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M99.5177%2015.428V1.35276H96.5905V6.68839C95.8847%205.62945%2094.7845%205.02756%2093.352%205.02756C90.7157%205.02756%2088.6189%207.39418%2088.6189%2010.3212C88.6189%2013.2482%2090.7157%2015.6357%2093.352%2015.6357C94.7845%2015.6357%2095.8847%2015.0336%2096.5905%2013.9749V15.428H99.5177ZM96.5946%2010.3196C96.5946%2011.7518%2095.4737%2012.8314%2094.0412%2012.8314C92.6296%2012.8314%2091.4878%2011.7312%2091.4878%2010.3196C91.4878%208.92877%2092.6296%207.80762%2094.0412%207.80762C95.4737%207.80762%2096.5946%208.90787%2096.5946%2010.3196ZM87.3501%207.66191C87.703%207.66191%2088.0559%207.72412%2088.4088%207.80712V5.14983C88.0765%205.08761%2087.7446%205.02539%2087.4331%205.02539C86.2914%205.02539%2085.3986%205.52363%2084.7967%206.39554V5.23295H81.8696V15.4259H84.7967V10.4021C84.7967%208.51291%2085.9384%207.66191%2087.3501%207.66191ZM80.5881%202.60835C80.5881%201.65332%2079.7784%200.84375%2078.8027%200.84375C77.827%200.84375%2077.0173%201.65332%2077.0173%202.60835C77.0173%203.58392%2077.827%204.39349%2078.8027%204.39349C79.7784%204.39349%2080.5881%203.58392%2080.5881%202.60835ZM76.2938%2010.3212C76.2938%207.39418%2074.1971%205.02756%2071.5606%205.02756C70.149%205.02756%2069.0487%205.60879%2068.3429%206.66748V1.35276H65.4157V15.428H68.3429V13.9957C69.0487%2015.0545%2070.149%2015.6357%2071.5606%2015.6357C74.1971%2015.6357%2076.2938%2013.2482%2076.2938%2010.3212ZM73.4235%2010.3196C73.4235%2011.7312%2072.3024%2012.8314%2070.8908%2012.8314C69.4583%2012.8314%2068.3374%2011.7518%2068.3374%2010.3196C68.3374%208.90787%2069.4583%207.80762%2070.8908%207.80762C72.3024%207.80762%2073.4235%208.92877%2073.4235%2010.3196ZM60.8869%2015.428H63.814V1.35276H60.8869V6.68839C60.1811%205.62945%2059.0809%205.02756%2057.6484%205.02756C55.0121%205.02756%2052.9152%207.39418%2052.9152%2010.3212C52.9152%2013.2482%2055.0121%2015.6357%2057.6484%2015.6357C59.0809%2015.6357%2060.1811%2015.0336%2060.8869%2013.9749V15.428ZM60.8841%2010.3196C60.8841%2011.7518%2059.7631%2012.8314%2058.3307%2012.8314C56.9192%2012.8314%2055.7773%2011.7312%2055.7773%2010.3196C55.7773%208.92877%2056.9192%207.80762%2058.3307%207.80762C59.7631%207.80762%2060.8841%208.90787%2060.8841%2010.3196ZM48.9158%2015.4259H51.8429V9.65472C51.8429%206.76909%2050.2653%205.02539%2047.6494%205.02539C46.487%205.02539%2045.5321%205.58597%2044.8886%206.56166V5.23295H41.9614V15.4259H44.8886V10.0285C44.8886%208.69981%2045.6774%207.82778%2046.9021%207.82778C48.1061%207.82778%2048.9158%208.69981%2048.9158%2010.0285V15.4259ZM40.8399%2011.0249C40.8814%2010.6928%2040.9021%2010.2153%2040.9021%209.98696C40.9021%207.1842%2038.6394%205.02539%2035.8783%205.02539C32.9097%205.02539%2030.5845%207.30876%2030.5845%2010.2775C30.5845%2013.2877%2032.9304%2015.6335%2035.9405%2015.6335C38.4939%2015.6335%2040.4246%2014.2011%2040.7569%2012.0006H37.892C37.7259%2012.7064%2036.9992%2013.2047%2035.8576%2013.2047C34.4874%2013.2047%2033.4701%2012.3535%2033.2626%2011.0249H40.8399ZM37.8497%209.15889H33.4072C33.76%207.95498%2034.6322%207.39453%2035.7531%207.39453C36.8327%207.39453%2037.7668%208.1211%2037.8497%209.15889ZM23.7725%208.16002C23.7725%207.68256%2024.2709%207.45423%2024.9353%207.45423C25.8694%207.45423%2026.4298%207.9109%2026.4714%208.42992H29.4193C29.1701%206.1672%2027.1981%205.02539%2024.9976%205.02539C22.4855%205.02539%2020.9493%206.47841%2020.9493%208.36757C20.9493%2012.1667%2026.6791%2010.6721%2026.6791%2012.3535C26.6791%2012.8309%2026.1807%2013.1216%2025.3089%2013.1216C24.3331%2013.1216%2023.6064%2012.6648%2023.5442%2011.9797H20.7417C20.9493%2014.2841%2022.7969%2015.6335%2025.4542%2015.6335C27.7584%2015.6335%2029.523%2014.2011%2029.523%2012.3327C29.523%208.07714%2023.7725%209.73785%2023.7725%208.16002ZM17.5486%209.30529C17.5486%204.63203%2013.7602%200.84375%209.08703%200.84375H9.08429H0.625488V5.07452C0.625488%207.38203%202.47371%209.25452%204.77027%209.30081H0.625488C0.625488%2013.9741%204.41389%2017.7623%209.08703%2017.7623V17.7668C13.7602%2017.7668%2017.5486%2013.9784%2017.5486%209.30529ZM77.3478%2015.4261H80.275V5.23317H77.3478V15.4261Z%22%20fill%3D%22%230D0D0D%22%20data-v-18b4a467%3D%22%22%20style%3D%22fill%3A%20rgb(145%2C%20148%2C%20168)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://sendbird.com/_nuxt/icons/icon_64x64.e709d1.png
- Social card (og:image): https://sendbird.imgix.net/cms/hero.webp

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

## Sendbird Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **In-app messaging is the future of customer support | Sendbird**
  - Image: https://sendbird.imgix.net/cms/blog-image-in-app-messaging.png
  - Source: https://sendbird.com/blog/in-app-messaging-is-the-future-of-customer-support
- **Chat API for AI agents & Messaging Apps | Sendbird**
  - Image: https://sendbird.imgix.net/cms/Desktop_large_2024-10-07-180621_etwg.png?auto=format,compress&crop=faces
  - Source: https://sendbird.com/products/chat-messaging
- **Sendbird | AI Chatbot knowledge base expands to Notion, Google Drive, &  more | Sendbird**
  - Image: https://sendbird.imgix.net/cms/Blog_Knowledge-base-expand-to-Notion-Google-drive-and-more-1.jpg
  - Source: https://sendbird.com/blog/ai-chatbot-knowledge-base-expands-to-notion-google-drive-and-more
- **Chat Bot Limits - Usage & Pricing & Billing - Sendbird Community**
  - Image: https://us1.discourse-cdn.com/flex020/uploads/sendbird/original/2X/c/c4405ab193fad2b6fe68c8e41ee365a1b7d190fc.png
  - Source: https://community.sendbird.com/t/chat-bot-limits/8074
- **The Complete list of WordPress Plugins for AI chatbot using Generative AI  in 2024 | Sendbird**
  - Image: https://sendbird.imgix.net/cms/Blog_Wordpress.jpg?auto=format,compress&crop=faces
  - Source: https://sendbird.com/blog/complete-list-of-wordpress-ai-chatbot-plugins-2024
- **Salesforce Connector for chat and AI agent support | Sendbird**
  - Image: https://sendbird.imgix.net/cms/Salesforce_hero.png?auto=format,compress&crop=faces
  - Source: https://sendbird.com/products/chat-messaging/salesforce-connector

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Now Text",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6210CC",
    "secondary": "#62EEAB",
    "accent": "#6210CC",
    "background": "#FFFFFF",
    "textPrimary": "#0D0D0D",
    "link": "#9194A8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now Text",
      "heading": "Helvetica Now Text"
    },
    "fontStacks": {
      "heading": [
        "Serrif-Medium",
        "sans-serif"
      ],
      "body": [
        "Helvetica Now Text",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Now Text"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%22%20height%3D%2218%22%20viewBox%3D%220%200%20100%2018%22%20fill%3D%22none%22%20data-v-18b4a467%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M99.5177%2015.428V1.35276H96.5905V6.68839C95.8847%205.62945%2094.7845%205.02756%2093.352%205.02756C90.7157%205.02756%2088.6189%207.39418%2088.6189%2010.3212C88.6189%2013.2482%2090.7157%2015.6357%2093.352%2015.6357C94.7845%2015.6357%2095.8847%2015.0336%2096.5905%2013.9749V15.428H99.5177ZM96.5946%2010.3196C96.5946%2011.7518%2095.4737%2012.8314%2094.0412%2012.8314C92.6296%2012.8314%2091.4878%2011.7312%2091.4878%2010.3196C91.4878%208.92877%2092.6296%207.80762%2094.0412%207.80762C95.4737%207.80762%2096.5946%208.90787%2096.5946%2010.3196ZM87.3501%207.66191C87.703%207.66191%2088.0559%207.72412%2088.4088%207.80712V5.14983C88.0765%205.08761%2087.7446%205.02539%2087.4331%205.02539C86.2914%205.02539%2085.3986%205.52363%2084.7967%206.39554V5.23295H81.8696V15.4259H84.7967V10.4021C84.7967%208.51291%2085.9384%207.66191%2087.3501%207.66191ZM80.5881%202.60835C80.5881%201.65332%2079.7784%200.84375%2078.8027%200.84375C77.827%200.84375%2077.0173%201.65332%2077.0173%202.60835C77.0173%203.58392%2077.827%204.39349%2078.8027%204.39349C79.7784%204.39349%2080.5881%203.58392%2080.5881%202.60835ZM76.2938%2010.3212C76.2938%207.39418%2074.1971%205.02756%2071.5606%205.02756C70.149%205.02756%2069.0487%205.60879%2068.3429%206.66748V1.35276H65.4157V15.428H68.3429V13.9957C69.0487%2015.0545%2070.149%2015.6357%2071.5606%2015.6357C74.1971%2015.6357%2076.2938%2013.2482%2076.2938%2010.3212ZM73.4235%2010.3196C73.4235%2011.7312%2072.3024%2012.8314%2070.8908%2012.8314C69.4583%2012.8314%2068.3374%2011.7518%2068.3374%2010.3196C68.3374%208.90787%2069.4583%207.80762%2070.8908%207.80762C72.3024%207.80762%2073.4235%208.92877%2073.4235%2010.3196ZM60.8869%2015.428H63.814V1.35276H60.8869V6.68839C60.1811%205.62945%2059.0809%205.02756%2057.6484%205.02756C55.0121%205.02756%2052.9152%207.39418%2052.9152%2010.3212C52.9152%2013.2482%2055.0121%2015.6357%2057.6484%2015.6357C59.0809%2015.6357%2060.1811%2015.0336%2060.8869%2013.9749V15.428ZM60.8841%2010.3196C60.8841%2011.7518%2059.7631%2012.8314%2058.3307%2012.8314C56.9192%2012.8314%2055.7773%2011.7312%2055.7773%2010.3196C55.7773%208.92877%2056.9192%207.80762%2058.3307%207.80762C59.7631%207.80762%2060.8841%208.90787%2060.8841%2010.3196ZM48.9158%2015.4259H51.8429V9.65472C51.8429%206.76909%2050.2653%205.02539%2047.6494%205.02539C46.487%205.02539%2045.5321%205.58597%2044.8886%206.56166V5.23295H41.9614V15.4259H44.8886V10.0285C44.8886%208.69981%2045.6774%207.82778%2046.9021%207.82778C48.1061%207.82778%2048.9158%208.69981%2048.9158%2010.0285V15.4259ZM40.8399%2011.0249C40.8814%2010.6928%2040.9021%2010.2153%2040.9021%209.98696C40.9021%207.1842%2038.6394%205.02539%2035.8783%205.02539C32.9097%205.02539%2030.5845%207.30876%2030.5845%2010.2775C30.5845%2013.2877%2032.9304%2015.6335%2035.9405%2015.6335C38.4939%2015.6335%2040.4246%2014.2011%2040.7569%2012.0006H37.892C37.7259%2012.7064%2036.9992%2013.2047%2035.8576%2013.2047C34.4874%2013.2047%2033.4701%2012.3535%2033.2626%2011.0249H40.8399ZM37.8497%209.15889H33.4072C33.76%207.95498%2034.6322%207.39453%2035.7531%207.39453C36.8327%207.39453%2037.7668%208.1211%2037.8497%209.15889ZM23.7725%208.16002C23.7725%207.68256%2024.2709%207.45423%2024.9353%207.45423C25.8694%207.45423%2026.4298%207.9109%2026.4714%208.42992H29.4193C29.1701%206.1672%2027.1981%205.02539%2024.9976%205.02539C22.4855%205.02539%2020.9493%206.47841%2020.9493%208.36757C20.9493%2012.1667%2026.6791%2010.6721%2026.6791%2012.3535C26.6791%2012.8309%2026.1807%2013.1216%2025.3089%2013.1216C24.3331%2013.1216%2023.6064%2012.6648%2023.5442%2011.9797H20.7417C20.9493%2014.2841%2022.7969%2015.6335%2025.4542%2015.6335C27.7584%2015.6335%2029.523%2014.2011%2029.523%2012.3327C29.523%208.07714%2023.7725%209.73785%2023.7725%208.16002ZM17.5486%209.30529C17.5486%204.63203%2013.7602%200.84375%209.08703%200.84375H9.08429H0.625488V5.07452C0.625488%207.38203%202.47371%209.25452%204.77027%209.30081H0.625488C0.625488%2013.9741%204.41389%2017.7623%209.08703%2017.7623V17.7668C13.7602%2017.7668%2017.5486%2013.9784%2017.5486%209.30529ZM77.3478%2015.4261H80.275V5.23317H77.3478V15.4261Z%22%20fill%3D%22%230D0D0D%22%20data-v-18b4a467%3D%22%22%20style%3D%22fill%3A%20rgb(145%2C%20148%2C%20168)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://sendbird.com/_nuxt/icons/icon_64x64.e709d1.png",
    "ogImage": "https://sendbird.imgix.net/cms/hero.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color and text, making it impossible to distinguish a primary CTA based on color or text alone."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since both buttons share the same color and text, there is no valid secondary button with a different background color."
    },
    "confidence": 0.5
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```