# SendGrid Brand Identity

A complete profile of **SendGrid**'s visual system — colors, typography, components, and personality — extracted from https://login.sendgrid.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sendgrid
- Machine-readable JSON: https://characterquilt.com/branding/sendgrid.json
- Per-page llms.txt: https://characterquilt.com/branding/sendgrid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A82E2 |
| Accent | #B71C1C |
| Body Font | TwilioSansText |
| Heading Font | TwilioSansText |

## Color Palette

- primary: #1A82E2
- secondary: #294661
- accent: #B71C1C
- background: #FFFFFF
- textPrimary: #9E9E9E
- link: #B71C1C

## Typography

- primary: TwilioSansText — https://fonts.google.com/specimen/TwilioSansText
- heading: TwilioSansText — https://fonts.google.com/specimen/TwilioSansText

## Visual Assets

- Logo: https://uiux-assets.sendgrid.com/logo/sg-twilio-logo-2025.svg
- Favicon: https://login.sendgrid.com/favicon.ico

## UI Components

- input: background=transparent, textColor=#294661, borderColor=null, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 1px 0px 0px
- buttonPrimary: background=#9E9E9E, textColor=#FFFFFF, borderColor=#9E9E9E, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#121C2D, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## SendGrid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What is SendGrid?**
  - Image: https://cdn.prod.website-files.com/6058a8e5c8aab24b47e8d10a/6733718f1f06b8f52011d9d0_66eb150bce38e79b0a86ead5_66eafb2c76afbde2dd28a206_sendgrid.png
  - Source: https://pangea.app/glossary/sendgrid
- **SendGrid email marketing reports using Octoboard analytics software.**
  - Image: https://www.octoboard.com/assets/imports/octocat/sendgrid-application-dashboard.jpg
  - Source: https://www.octoboard.com/email-marketing-reporting-tool/sendgrid-automated-reports
- **Complete Guide to Email Marketing Landing Pages | Twilio**
  - Image: https://www.twilio.com/content/dam/sendgrid/legacy/2022/04/Kabbage-960x826.png
  - Source: https://www.twilio.com/en-us/blog/insights/email-marketing-landing-pages
- **How Axon Can Help To Integrate SendGrid Into Your App | Axpn**
  - Image: https://cdn.prod.website-files.com/63654bd86ca1f62de498214b/663e263b87c4dd9000db66ba_sendgrid.jpg
  - Source: https://www.axon.dev/blog/how-axon-can-help-to-integrate-sendgrid-into-your-app
- **Email Activity Feed | SendGrid Docs | Twilio**
  - Image: https://docs-resources.prod.twilio.com/2ce86b01fb503c5c16858e27b40a274733b20174c699fcbdc83299870eeb106a.gif
  - Source: https://www.twilio.com/docs/sendgrid/ui/analytics-and-reporting/email-activity-feed
- **Complete Guide to Email Marketing Landing Pages | Twilio**
  - Image: https://www.twilio.com/content/dam/sendgrid/legacy/2022/04/Rover-960x536.png
  - Source: https://www.twilio.com/en-us/blog/insights/email-marketing-landing-pages

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TwilioSansText",
      "role": "body"
    },
    {
      "family": "Inter var",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1A82E2",
    "secondary": "#294661",
    "accent": "#B71C1C",
    "background": "#FFFFFF",
    "textPrimary": "#9E9E9E",
    "link": "#B71C1C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TwilioSansText",
      "heading": "TwilioSansText"
    },
    "fontStacks": {
      "heading": [
        "Colfax",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Colfax",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Colfax",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#294661",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#9E9E9E",
      "textColor": "#FFFFFF",
      "borderColor": "#9E9E9E",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#121C2D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://uiux-assets.sendgrid.com/logo/sg-twilio-logo-2025.svg",
    "favicon": "https://login.sendgrid.com/favicon.ico",
    "ogImage": null,
    "logoAlt": "Twilio SendGrid Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand 'SendGrid' inferred from the URL and page context. The logo is visible and has a high logoSvgScore.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Continue",
      "reasoning": "Button #0 is styled with a neutral color (#9E9E9E) but is labeled as 'btn-primary', indicating it is intended as the primary action despite the muted color."
    },
    "secondary": {
      "index": 1,
      "text": "Continue",
      "reasoning": "Button #1 has a white background (#FFFFFF) and is less visually prominent, making it suitable as a secondary action."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand 'SendGrid' inferred from the URL and page context. The logo is visible and has a high logoSvgScore.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```