# Sendo Brand Identity

A complete profile of **Sendo**'s visual system — colors, typography, components, and personality — extracted from https://sendo.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sendo
- Machine-readable JSON: https://characterquilt.com/branding/sendo.json
- Per-page llms.txt: https://characterquilt.com/branding/sendo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #33993D |
| Accent | #E4E6EA |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #33993D
- secondary: #88AECE
- accent: #E4E6EA
- background: #111111
- textPrimary: #111111
- link: #872AD2

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Logo: https://sendo.dev/static/media/bluelogo_light.66c5e1bb8d3735edc5ea.png
- Favicon: https://sendo.dev/favicon.ico

## UI Components

- buttonPrimary: background=#E4E6EA, textColor=#232225, borderRadius=100px, shadow=none
- buttonSecondary: background=#181818, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers

## Sendo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sendo – Best SMS API for developers**
  - Image: https://sendo.dev/static/media/shapes.5ad5edae6bd9b8d4c70c.png
  - Source: https://sendo.dev/
- **Sendo – Best SMS API for developers**
  - Image: https://sendo.dev/static/media/dashboard_screenshot.7434635fab8933e7faf6.png
  - Source: https://sendo.dev/
- **Errors - Sendo**
  - Image: https://winno.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DAPI%2BReference%26title%3DErrors%26description%3DTroubleshoot%2Bproblems%2Bwith%2Bmessage%2Bdeliveries.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fwinno%252FtzmbI69cVq0zXOlX%252Flogo%252Flight.png%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DtzmbI69cVq0zXOlX%2526q%253D85%2526s%253Df409898703163a5aacfe9831eb13e54b%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fwinno%252FtzmbI69cVq0zXOlX%252Flogo%252Fdark.png%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DtzmbI69cVq0zXOlX%2526q%253D85%2526s%253Df376aacbe9796f6858e72819bf223bf4%26primaryColor%3D%252330B2E3%26lightColor%3D%2523EBF7FD%26darkColor%3D%2523222222%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%25230a0a0a&w=1200&q=100
  - Source: https://docs.sendo.dev/api-reference/errors
- **Sendo – Best SMS API for developers**
  - Image: https://sendo.dev/static/media/bluelogo_light.66c5e1bb8d3735edc5ea.png
  - Source: https://sendo.dev/
- **Sendo**
  - Image: https://adsota.com/images/sendo-img-1.jpg
  - Source: https://adsota.com/en/projects/sendo/
- **Sendo: Automate crypto investing with smarter DCA across | BetaList**
  - Image: https://resize.imagekit.co/U9kQiNmEX8ks_QVgN9toXsCHgKiy9QTm26uPxKJclU0/h:300/dpr:2/bg:ffffff/plain/s3://betalist-production/x7pteif925240pfa2zofr9fd2wxr
  - Source: https://betalist.com/startups/sendo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#33993D",
    "secondary": "#88AECE",
    "accent": "#E4E6EA",
    "background": "#111111",
    "textPrimary": "#111111",
    "link": "#872AD2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "bold",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "semibold"
      ]
    },
    "fontSizes": {
      "h1": "57px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E4E6EA",
      "textColor": "#232225",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#181818",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://sendo.dev/static/media/bluelogo_light.66c5e1bb8d3735edc5ea.png",
    "favicon": "https://sendo.dev/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Sendo logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sendo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and distinct color group, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Get Access",
      "reasoning": "Button #2 with text 'Get Access' is selected as secondary because it belongs to a different color group and serves as a supportive action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sendo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```