# Sent Brand Identity

A complete profile of **Sent**'s visual system — colors, typography, components, and personality — extracted from https://www.sent.dm/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sent
- Machine-readable JSON: https://characterquilt.com/branding/sent.json
- Per-page llms.txt: https://characterquilt.com/branding/sent/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00C950 |
| Accent | #00C950 |
| Body Font | Inter |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #00C950
- secondary: #2563EB
- accent: #00C950
- background: #FAF9F5
- textPrimary: #18181B
- link: #99A1AF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://www.sent.dm/_next/image?url=%2Fimages%2Fsent-logo.png&w=256&q=75&dpl=dpl_By6WWje4RrUCfydjqRXeKaD8hWur
- Favicon: https://www.sent.dm/favicon.ico?favicon.0b3bf435.ico
- Social card (og:image): https://sent.dm/api/og?title=Sent%20-%20Unified%20Messaging%20API

## UI Components

- input: background=#2D2D2D, textColor=#FFFFFF, borderColor=#314158, borderRadius=4px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FAF9F5, textColor=#000000, borderColor=#CBCAC6, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers

## Sent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Log in | Sent.dm**
  - Image: https://app.sent.dm/thumbnail.png
  - Source: https://app.sent.dm/
- **The Sent Dashboard | Sent API Docs**
  - Image: https://docs.sent.dm/_next/image?url=%2Fdashboard-post-kyc-light.png&w=1920&q=75
  - Source: https://docs.sent.dm/start/quickstart/dashboard-walkthrough
- **The Sent Dashboard | Sent API Docs**
  - Image: https://docs.sent.dm/_next/image?url=%2Fdashboard-activities-page-light.png&w=1920&q=75
  - Source: https://docs.sent.dm/start/quickstart/dashboard-walkthrough
- **Sent - One API, Every Messaging Channel**
  - Image: https://sent.dm//images/sent-logo.png
  - Source: https://www.sent.dm/en/product/sms
- **The Sent Dashboard | Sent API Docs**
  - Image: https://docs.sent.dm/_next/image?url=%2Fdashboard-templates-page-light.png&w=1920&q=75
  - Source: https://docs.sent.dm/start/quickstart/dashboard-walkthrough
- **The Sent Dashboard | Sent API Docs**
  - Image: https://docs.sent.dm/_next/image?url=%2Fdashboard-playground-page-light.png&w=1920&q=75
  - Source: https://docs.sent.dm/start/quickstart/dashboard-walkthrough

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Aeonik Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00C950",
    "secondary": "#2563EB",
    "accent": "#00C950",
    "background": "#FAF9F5",
    "textPrimary": "#18181B",
    "link": "#99A1AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Aeonik Pro",
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#2D2D2D",
      "textColor": "#FFFFFF",
      "borderColor": "#314158",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAF9F5",
      "textColor": "#000000",
      "borderColor": "#CBCAC6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sent.dm/_next/image?url=%2Fimages%2Fsent-logo.png&w=256&q=75&dpl=dpl_By6WWje4RrUCfydjqRXeKaD8hWur",
    "favicon": "https://www.sent.dm/favicon.ico?favicon.0b3bf435.ico",
    "ogImage": "https://sent.dm/api/og?title=Sent%20-%20Unified%20Messaging%20API",
    "logoHref": "/",
    "logoAlt": "Sent"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sent'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start building",
      "reasoning": "Button #1 'Start building' has a vibrant dark background (#000000) with contrasting white text, making it stand out as a primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Contact sales",
      "reasoning": "Button #0 'Contact sales' has a different background color (#FAF9F5) and serves as a secondary action with a more subdued appearance."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sent'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```