# Sentrial Brand Identity

A complete profile of **Sentrial**'s visual system — colors, typography, components, and personality — extracted from https://sentrial.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sentrial
- Machine-readable JSON: https://characterquilt.com/branding/sentrial.json
- Per-page llms.txt: https://characterquilt.com/branding/sentrial/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8B7355 |
| Accent | #8B7355 |
| Body Font | Nunito |
| Heading Font | Nunito |

## Color Palette

- primary: #8B7355
- secondary: #475569
- accent: #8B7355
- background: #FAFAF7
- textPrimary: #050A15
- link: #050A15

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Nunito — https://fonts.google.com/specimen/Nunito

## Visual Assets

- Logo: https://www.sentrial.com/_next/image?url=%2Fname-and-logo-black-trimmed.png&w=640&q=75
- Favicon: https://www.sentrial.com/logo-white.png

## UI Components

- buttonPrimary: background=#8B7355, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#050A15, textColor=#FFFFFF, borderColor=#FCFCF9, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers interested in AI observability

## Sentrial Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sentrial — Observability for AI Agents**
  - Image: https://www.sentrial.com/logo-white.png
  - Source: https://www.sentrial.com/
- **Sentrial: Production Monitoring for AI Agents - YouTube**
  - Image: https://i.ytimg.com/vi/fiRRBG9NIE4/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=fiRRBG9NIE4
- **Here’s how Crow (YC W26) enables Sentrial.com users to ask: what’s actually  going wrong with our AI agent in production? | Jai Bhatia**
  - Image: https://media.licdn.com/dms/image/v2/D5605AQH_Jq3adNNCgQ/videocover-low/B56Z0E9IKaKkBU-/0/1773904629255?e=2147483647&v=beta&t=e0x62v16_eC0Vo28WJiXzz0HOgG3NchalU_5S9xuIV0
  - Source: https://www.linkedin.com/posts/jai-bhatia-_heres-how-crow-yc-w26-enables-sentrialcom-activity-7440457104634806272-hRue
- **Sentrial: Production Monitoring for AI Agents - YouTube**
  - Image: https://i.ytimg.com/vi/fiRRBG9NIE4/sddefault.jpg
  - Source: https://www.youtube.com/watch?v=fiRRBG9NIE4
- **Neel Sharma - Co-Founder @ Sentrial (YC W26) | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5616AQGI8AJRt1uN8w/profile-displaybackgroundimage-shrink_200_800/B56ZwJkD9kHIAY-/0/1769686975187?e=2147483647&v=beta&t=Jx60RF_DjMH3Pra4k_CE_zWzrywDuM4Ks9wUAfA5OG0
  - Source: https://www.linkedin.com/in/neelshar

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    },
    {
      "family": "Consolas",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#8B7355",
    "secondary": "#475569",
    "accent": "#8B7355",
    "background": "#FAFAF7",
    "textPrimary": "#050A15",
    "link": "#050A15"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Nunito"
    },
    "fontStacks": {
      "heading": [
        "Nunito",
        "sans-serif"
      ],
      "body": [
        "Nunito",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8B7355",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#050A15",
      "textColor": "#FFFFFF",
      "borderColor": "#FCFCF9",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sentrial.com/_next/image?url=%2Fname-and-logo-black-trimmed.png&w=640&q=75",
    "favicon": "https://www.sentrial.com/logo-white.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Sentrial Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Sentrial'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started →",
      "reasoning": "Button #2 ('Get Started →') uses the vibrant brand color #8B7355, making it the most prominent and action-oriented CTA, suitable for a primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 ('Book a Demo') has a different background color (#050A15) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers interested in AI observability"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Sentrial'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```