# Sequence Bio Brand Identity

A complete profile of **Sequence Bio**'s visual system — colors, typography, components, and personality — extracted from https://www.sequencebio.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sequence-bio
- Machine-readable JSON: https://characterquilt.com/branding/sequence-bio.json
- Per-page llms.txt: https://characterquilt.com/branding/sequence-bio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #135F82 |
| Accent | #135F82 |
| Body Font | Proxima Nova Soft |
| Heading Font | Maven Pro |

## Color Palette

- primary: #135F82
- secondary: #F9C032
- accent: #135F82
- background: #FFFFFF
- textPrimary: #20A0DB
- link: #20A0DB

## Typography

- primary: Proxima Nova Soft — https://fonts.google.com/specimen/Proxima+Nova+Soft
- heading: Maven Pro — https://fonts.google.com/specimen/Maven+Pro

## Visual Assets

- Logo: https://www.sequencebio.com/assets/images/sequence-logo-white-30602556.svg
- Favicon: https://www.sequencebio.com/apple-touch-icon-180x180-precomposed.png

## UI Components

- input: background=#FFFFFF, textColor=#135F82, borderColor=null, borderRadius=5px, shadow=none
- buttonPrimary: background=#135F82, textColor=#FFFFFF, borderRadius=5px, shadow=none
- buttonSecondary: background=#F9C032, textColor=#FFFFFF, borderColor=#F9C032, borderRadius=40px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

## Sequence Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **You've got (too much) mail. We hear it every single day. | by Neala Quigley  | Sequence Bio**
  - Image: https://miro.medium.com/v2/resize:fit:600/1%2A9XAQpmZhFlrh9GrVaadB1Q.png
  - Source: https://blog.sequencebio.com/youve-got-too-much-mail-3932249fe5dd
- **Goal: Be the poster child for security | by Dan Brake | Sequence Bio**
  - Image: https://miro.medium.com/v2/resize:fit:7200/1*2rb7mugmS3jaUIoTghErUw.jpeg
  - Source: https://blog.sequencebio.com/goal-be-the-poster-child-for-security-89c5a833d82d
- **I wish I had an office dog. You've either said it, thought it, or… | by  Chris Gardner | Sequence Bio**
  - Image: https://miro.medium.com/v2/resize:fit:1200/1*icMY8gplYWGDuG0tb_Rwbg.png
  - Source: https://blog.sequencebio.com/i-wish-i-had-an-office-dog-645a36104fa6
- **Goal: Be the poster child for security | by Dan Brake | Sequence Bio**
  - Image: https://miro.medium.com/v2/resize:fit:7200/1*wzASKnnAqq2N0NzUzj5VJQ.jpeg
  - Source: https://blog.sequencebio.com/goal-be-the-poster-child-for-security-89c5a833d82d
- **Goal: Be the poster child for security | by Dan Brake | Sequence Bio**
  - Image: https://miro.medium.com/v2/resize:fit:7200/1*NHiIadHDEWa9cnccpG5jww.jpeg
  - Source: https://blog.sequencebio.com/goal-be-the-poster-child-for-security-89c5a833d82d
- **Goal: Be the poster child for security | by Dan Brake | Sequence Bio**
  - Image: https://miro.medium.com/1*w58vF9v_WK0OdTPtLT9Ogg.jpeg
  - Source: https://blog.sequencebio.com/goal-be-the-poster-child-for-security-89c5a833d82d

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova Soft",
      "role": "body"
    },
    {
      "family": "Maven Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#135F82",
    "secondary": "#F9C032",
    "accent": "#135F82",
    "background": "#FFFFFF",
    "textPrimary": "#20A0DB",
    "link": "#20A0DB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova Soft",
      "heading": "Maven Pro"
    },
    "fontStacks": {
      "heading": [
        "Maven Pro",
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "47.5px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#135F82",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#135F82",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9C032",
      "textColor": "#FFFFFF",
      "borderColor": "#F9C032",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sequencebio.com/assets/images/sequence-logo-white-30602556.svg",
    "favicon": "https://www.sequencebio.com/apple-touch-icon-180x180-precomposed.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Sequence Bio'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Join",
      "reasoning": "Button #1 with text 'Join' uses a vibrant brand color (#135F82) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "Button #0 with text 'Learn More' uses a different vibrant color (#F9C032) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Sequence Bio'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```