# Serafis Brand Identity

A complete profile of **Serafis**'s visual system — colors, typography, components, and personality — extracted from https://serafis.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/serafis
- Machine-readable JSON: https://characterquilt.com/branding/serafis.json
- Per-page llms.txt: https://characterquilt.com/branding/serafis/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FCEEFF |
| Body Font | Figtree |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- secondary: #0D092E
- accent: #FCEEFF
- background: #FFFFFF
- textPrimary: #111111
- link: #FCEEFF

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/XBSs9dyNqEduG5nfPbeliyJrIjE.png

## UI Components

- input: background=transparent, textColor=#999999, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=16px, shadow=rgba(0, 0, 0, 0.25) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Serafis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Serafis AI**
  - Image: https://framerusercontent.com/images/TwqU7ih8jTGMmVGK98YtUtAlqU.png?width=3840&height=2480
  - Source: https://serafis.ai/
- **Serafis - All-In with Chamath, Jason, Sacks & Friedberg - Sundar Pichai,  CEO of Alphabet | The All-In Interview**
  - Image: https://static.libsyn.com/p/assets/c/d/b/1/cdb19d4b8fc3b6d5d959afa2a1bf1c87/1x1_Thumbnail_SUNDAR.png
  - Source: https://join.serafis.ai/preview/sundar-pichai-ce-b6m45c-jegter
- **Serafis AI**
  - Image: https://framerusercontent.com/images/jzyNljQ8YQ3gMRig25qDKabpjPI.png?lossless=1&width=1176&height=720
  - Source: https://serafis.ai/
- **Serafis AI**
  - Image: https://framerusercontent.com/images/YFjaVLGwyv97BHEIqWevYFUNjlQ.png?lossless=1&width=1170&height=720
  - Source: https://serafis.ai/
- **Serafis AI**
  - Image: https://framerusercontent.com/images/9T1HIB05MWa9DA9S4FqaAt20js4.png?width=800&height=440
  - Source: https://serafis.ai/
- **Serafis AI**
  - Image: https://framerusercontent.com/images/lYWBksS5cGKj3F8ut6Lb42FazbE.png?width=2000&height=658
  - Source: https://serafis.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0D092E",
    "accent": "#FCEEFF",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#FCEEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#999999",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/XBSs9dyNqEduG5nfPbeliyJrIjE.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request access",
      "reasoning": "The button labeled 'Request access' has a more action-oriented text and a distinct text color (#0000EE) that stands out, suggesting a primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Join waitlist",
      "reasoning": "The button labeled 'Join waitlist' is less prominent and serves as a secondary action, with a more neutral text color (#000000)."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```