# Series Brand Identity

A complete profile of **Series**'s visual system — colors, typography, components, and personality — extracted from https://series.so/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/series
- Machine-readable JSON: https://characterquilt.com/branding/series.json
- Per-page llms.txt: https://characterquilt.com/branding/series/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFFFFF |
| Accent | #FFFFFF |
| Body Font | SF Pro Text |
| Heading Font | SF Pro Display |

## Color Palette

- primary: #FFFFFF
- accent: #FFFFFF
- background: #100B08
- textPrimary: #100B08
- link: #FFFFFF

## Typography

- primary: SF Pro Text — https://fonts.google.com/specimen/SF+Pro+Text
- heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display

## Visual Assets

- Logo: https://series.so/_next/image?url=%2Ffinal-s-logo.svg&w=64&q=75
- Favicon: https://series.so/favicon.ico
- Social card (og:image): https://series.so/series_meta.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#202020, borderRadius=10.2px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals interested in AI and social networking

## Series Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Series - The First AI Social Network**
  - Image: https://series.so/series_meta.png
  - Source: https://www.series.so/
- **Series - The First AI Social Network**
  - Image: https://party.series.so/images/logo.png
  - Source: https://party.series.so/
- **Series Hackathon - Win 10k or a 120k Salary Job**
  - Image: https://series.so/hackathon.png
  - Source: https://series.so/hackathon
- **Series - The First AI Social Network**
  - Image: https://party.series.so/_next/image?url=%2Fparty%20series%20graphics.png&w=1200&q=75
  - Source: https://party.series.so/
- **A.D. The Bible Continues (TV Series 2015) - IMDb**
  - Image: https://m.media-amazon.com/images/M/MV5BMzU4Nzg1MDIyNl5BMl5BanBnXkFtZTgwNzE5MTc0NDE@._V1_.jpg
  - Source: https://www.imdb.com/title/tt4074084/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "SF Pro Display",
      "role": "heading"
    },
    {
      "family": "SF Pro Text",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#FFFFFF",
    "background": "#100B08",
    "textPrimary": "#100B08",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Text",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "SF Pro",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "SF Pro",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "SF Pro",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "86px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#202020",
      "borderRadius": "10.2px",
      "borderRadiusCorners": {
        "topLeft": "10.2px",
        "topRight": "10.2px",
        "bottomRight": "10.2px",
        "bottomLeft": "10.2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://series.so/_next/image?url=%2Ffinal-s-logo.svg&w=64&q=75",
    "favicon": "https://series.so/favicon.ico",
    "ogImage": "https://series.so/series_meta.png",
    "logoHref": "/",
    "logoAlt": "Series"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Series'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up",
      "reasoning": "The 'Sign up' button is likely the primary CTA due to its action-oriented text, which is common for primary actions on social platforms."
    },
    "secondary": {
      "index": 0,
      "text": "Start Connecting",
      "reasoning": "The 'Start Connecting' button is secondary as it suggests a follow-up action after signing up."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals interested in AI and social networking"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Series'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```