# Sertifi Brand Identity

A complete profile of **Sertifi**'s visual system — colors, typography, components, and personality — extracted from https://corp.sertifi.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sertifi
- Machine-readable JSON: https://characterquilt.com/branding/sertifi.json
- Per-page llms.txt: https://characterquilt.com/branding/sertifi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #147BD1 |
| Accent | #0F476B |
| Body Font | Chivo |
| Heading Font | Chivo |

## Color Palette

- primary: #147BD1
- secondary: #6C757D
- accent: #0F476B
- background: #FFFFFF
- textPrimary: #0F476B
- link: #0F476B

## Typography

- primary: Chivo — https://fonts.google.com/specimen/Chivo
- heading: Chivo — https://fonts.google.com/specimen/Chivo

## Visual Assets

- Logo: https://corp.sertifi.com/media/h0tchqye/sertifi-by-flywire-transparent-background.png
- Favicon: https://corp.sertifi.com/media/y1hps24h/sertifi_logo_color_300-1.png?width=32&height=32
- Social card (og:image): https://corp.sertifi.com/media/neqbjhex/sertifi-by-flywire.svg

## Brand Personality

Tone: professional · Energy: medium · Audience: hospitality industry professionals

## Sertifi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers & Culture | Sertifi**
  - Image: https://corp.sertifi.com/media/ivlgikm2/sertifi-company-culture.jpg
  - Source: https://corp.sertifi.com/company/careers/
- **The Sertifi Blog | Sertifi**
  - Image: https://corp.sertifi.com/media/ud4nqpuz/_the-synergy-of-technology-and-empathy-in-transforming-customer-and-employee-experiences-blog-graphic-1.png?anchor=center&mode=crop&width=800&height=450&rnd=133681644710830000
  - Source: https://corp.sertifi.com/blog/?page=4
- **Reducing the Pain & Cost of Hotel Payments Fraud | Sertifi Blog**
  - Image: https://corp.sertifi.com/media/nawpn0hm/blog-graphics_hftp-webinar-recap.png
  - Source: https://corp.sertifi.com/blog/posts/sca-webinar-recap/
- **The Sertifi Blog | Sertifi**
  - Image: https://corp.sertifi.com/media/wwqlcpe0/blog-graphics-3_sustainability.png?anchor=center&mode=crop&width=800&height=450&rnd=133897209998370000
  - Source: https://corp.sertifi.com/blog/
- **Best Western Property Enhances PCI Compliance Using Sertifi eAuthorizations  | Sertifi**
  - Image: https://corp.sertifi.com/media/3vtf3bkt/img_0232.jpeg
  - Source: https://corp.sertifi.com/blog/posts/best-western-property-enhances-pci-compliance-using-sertifi-eauthorizations/
- **e-Signature Myths It's Time for Hospitality Businesses to Bust | Sertifi  Blog**
  - Image: https://corp.sertifi.com/media/cpapspja/blog-graphics-2_esignature-myths.png?anchor=center&mode=crop&width=800&height=400&rnd=133446268183800000
  - Source: https://corp.sertifi.com/blog/posts/e-signature-myths-it-s-time-for-hospitality-businesses-to-bust/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Chivo",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#147BD1",
    "secondary": "#6C757D",
    "accent": "#0F476B",
    "background": "#FFFFFF",
    "textPrimary": "#0F476B",
    "link": "#0F476B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Chivo",
      "heading": "Chivo"
    },
    "fontStacks": {
      "heading": [
        "Chivo",
        "sans-serif"
      ],
      "body": [
        "Chivo",
        "sans-serif"
      ],
      "paragraph": [
        "Chivo",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://corp.sertifi.com/media/h0tchqye/sertifi-by-flywire-transparent-background.png",
    "favicon": "https://corp.sertifi.com/media/y1hps24h/sertifi_logo_color_300-1.png?width=32&height=32",
    "ogImage": "https://corp.sertifi.com/media/neqbjhex/sertifi-by-flywire.svg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, medium-sized, and links to the homepage, which are strong indicators of the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "hospitality industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.95,
    "overall": 0.475
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, medium-sized, and links to the homepage, which are strong indicators of the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```