# ServiceMax Brand Identity A complete profile of **ServiceMax**'s visual system — colors, typography, components, and personality — extracted from https://servicemax.com.au. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/servicemax - Machine-readable JSON: https://characterquilt.com/branding/servicemax.json - Per-page llms.txt: https://characterquilt.com/branding/servicemax/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4180C3 | | Accent | #2575FC | | Body Font | Roboto | | Heading Font | Barlow Semi Condensed | ## Color Palette - primary: #4180C3 - secondary: #4285F4 - accent: #2575FC - background: #FFFFFF - textPrimary: #3A3A3A - link: #2575FC ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Barlow Semi Condensed — https://fonts.google.com/specimen/Barlow+Semi+Condensed ## Visual Assets - Logo: https://servicemax.com.au/wp-content/uploads/elementor/thumbs/ServiceMaxLogo_black_background-qwjtjr4vlh8y0jedrg01c3tn626658pbkasp1gjsku.png - Favicon: https://servicemax.com.au/wp-content/uploads/2018/06/cropped-serviceMax_blue_512x512-32x32.png ## UI Components - buttonPrimary: background=#4180C3, textColor=#FFFFFF, borderRadius=5px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#54595F, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking IT services ## ServiceMax Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Digital Sign With Raspberry Pi Buster - ServiceMax** - Image: https://servicemax.com.au/wp-content/uploads/2017/12/IMG_5114.jpg - Source: https://servicemax.com.au/making-digital-info-sign-2/ - **Phishing Grows Up? - ServiceMax** - Image: https://servicemax.com.au/wp-content/uploads/2016/11/Screen-Shot-2016-11-18-at-9.25.13-am.png - Source: https://servicemax.com.au/phishing-grows-up/ - **5 Ways to Leverage Microsoft 365's New AI Innovations - ServiceMax** - Image: https://servicemax.com.au/wp-content/uploads/2024/01/5-Ways-to-Leverage-Microsoft-365s-New-AI-Innovations-scaled-1.jpg - Source: https://servicemax.com.au/5-ways-to-leverage-microsoft-365s-new-ai-innovations/ - **Cool Windows 11 Features That May Make You Love This OS - ServiceMax** - Image: https://servicemax.com.au/wp-content/uploads/2023/02/Cool-Windows-11-Features-That-May-Make-You-Love-This-OS-scaled-1.jpg - Source: https://servicemax.com.au/cool-windows-11-features-that-may-make-you-love-this-os/ - **Reviews Archives - ServiceMax** - Image: https://servicemax.com.au/wp-content/uploads/2025/04/pexels-cottonbro-4065876-scaled-1.jpg - Source: https://servicemax.com.au/category/reviews/ - **How to Create Insightful Dashboards in Microsoft Power BI - ServiceMax** - Image: https://servicemax.com.au/wp-content/uploads/2023/05/How-to-Create-Insightful-Dashboards-in-Microsoft-Power-BI-Featured-Image-scaled-1.jpg - Source: https://servicemax.com.au/how-to-create-insightful-dashboards-in-microsoft-power-bi/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Barlow Semi Condensed", "role": "heading" } ], "colors": { "primary": "#4180C3", "secondary": "#4285F4", "accent": "#2575FC", "background": "#FFFFFF", "textPrimary": "#3A3A3A", "link": "#2575FC" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Barlow Semi Condensed" }, "fontStacks": { "heading": [ "Barlow Condensed", "sans-serif" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "96.8px", "h2": "88px", "body": "17.6px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#4180C3", "textColor": "#FFFFFF", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#54595F", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://servicemax.com.au/wp-content/uploads/elementor/thumbs/ServiceMaxLogo_black_background-qwjtjr4vlh8y0jedrg01c3tn626658pbkasp1gjsku.png", "favicon": "https://servicemax.com.au/wp-content/uploads/2018/06/cropped-serviceMax_blue_512x512-32x32.png", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (external link). Selected #0 because it is visible, located in the header, matches the brand name 'ServiceMax', and links to the homepage.", "confidence": 0.95, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get in Touch", "reasoning": "Button #0 ('Get in Touch') uses the vibrant brand color #4180C3, making it the most prominent and action-oriented CTA on the page." }, "secondary": { "index": 2, "text": "Get in Touch", "reasoning": "Button #2 ('Get in Touch') has a different background color (#FFFFFF) and serves as a secondary option with a less vibrant appearance." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking IT services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'ServiceMax', and links to the homepage.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```