# Sherloq Brand Identity

A complete profile of **Sherloq**'s visual system — colors, typography, components, and personality — extracted from http://sherloqdata.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sherloq
- Machine-readable JSON: https://characterquilt.com/branding/sherloq.json
- Per-page llms.txt: https://characterquilt.com/branding/sherloq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FF3893 |
| Body Font | Figtree |
| Heading Font | Figtree |

## Color Palette

- primary: #0000EE
- accent: #FF3893
- background: #101014
- textPrimary: #101014
- link: #FF3893

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Logo: https://framerusercontent.com/images/AEt54yzc08gBiUoHSIq3C6SWXI.svg?width=81&height=20
- Favicon: https://framerusercontent.com/images/DuKeJJg32ldB8KeKCfzZExtKGw.svg
- Social card (og:image): https://framerusercontent.com/images/3o1bWBzkzJC2OkdGrvjBfiziBWE.png

## UI Components

- buttonPrimary: background=#16161A, textColor=#0000EE, borderRadius=8px, shadow=none
- buttonSecondary: background=#242429, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Sherloq Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Curious about how a SQL query formatter works? Learn how it works, plugin  options and why you need one.**
  - Image: https://framerusercontent.com/images/FHURl5ZzZgPJFTs7ZqQG25aA8ek.jpg
  - Source: https://www.sherloqdata.io/sql-query-formatter
- **Sherloq: AI for your SQL**
  - Image: https://framerusercontent.com/images/dOxO38sQV7pnaFluiQ4aqmNbaE.png
  - Source: https://www.sherloqdata.io/blog
- **Sherloq: AI for your SQL**
  - Image: https://framerusercontent.com/images/6jLURN0M9qtYX8p6rrG3yYEoUo.png
  - Source: https://www.sherloqdata.io/blog
- **Welcome to Sherloq - SQL Repository**
  - Image: https://mintcdn.com/sherloq-31da1dfe/ZD1BvcX8WQjPZQn2/images/repository_exmaple.png?fit=max&auto=format&n=ZD1BvcX8WQjPZQn2&q=85&s=2053124bb2d9899d62f430f2d173868b
  - Source: https://docs.sherloqdata.io/introduction
- **Welcome to Sherloq - SQL Repository**
  - Image: https://mintcdn.com/sherloq-31da1dfe/tD9AIrHANoNaF5Xm/images/chat_modify_example.png?fit=max&auto=format&n=tD9AIrHANoNaF5Xm&q=85&s=4789e7954f4dcc231800737ea07eb1d0
  - Source: https://docs.sherloqdata.io/introduction
- **Sherloq: SQL Formatter Online**
  - Image: https://framerusercontent.com/assets/bB5qQyFbUQznxBG1lBYQx5CabKY.png
  - Source: https://www.sherloqdata.io/sql-formatter-online

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#FF3893",
    "background": "#101014",
    "textPrimary": "#101014",
    "link": "#FF3893"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#16161A",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#242429",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/AEt54yzc08gBiUoHSIq3C6SWXI.svg?width=81&height=20",
    "favicon": "https://framerusercontent.com/images/DuKeJJg32ldB8KeKCfzZExtKGw.svg",
    "ogImage": "https://framerusercontent.com/images/3o1bWBzkzJC2OkdGrvjBfiziBWE.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Sherloq'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started for Free",
      "reasoning": "Button #0 ('Get Started for Free') is the primary CTA due to its action-oriented text and prominence as a common primary action on websites."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #5 ('Book a Demo') serves as a secondary action, offering a different engagement option with a distinct background color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Sherloq'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```