# Shipamax Brand Identity

A complete profile of **Shipamax**'s visual system — colors, typography, components, and personality — extracted from https://shipamax.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/shipamax
- Machine-readable JSON: https://characterquilt.com/branding/shipamax.json
- Per-page llms.txt: https://characterquilt.com/branding/shipamax/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://shipamax.com/logo.svg
- Favicon: https://shipamax.com/favicon.png

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in logistics and shipping

## Shipamax Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: https://images.prismic.io/shipamax-website/641cf04f-990b-48e6-baa5-60c4f282f8c2_shipamax-team.jpg?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.25%3A1
  - Source: https://shipamax.com/blog/2/
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: https://images.prismic.io/shipamax-website/c8c94c21-dc1d-4523-b61e-dbb2a5a637e5_Group+1+(3).png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.6871421134825613%3A1
  - Source: https://shipamax.com/blog/2/
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: https://images.prismic.io/shipamax-website/66db5c7b-cec4-4f48-9e78-ce608c8656f9_Group+9+(1).png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.6871421134825613%3A1
  - Source: https://shipamax.com/blog/2/
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: https://images.prismic.io/shipamax-website/4baee872-47a9-459b-9a27-69ba15507f54_Screenshot+2020-05-06+at+12.08.20.png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.8852941176470588%3A1
  - Source: https://shipamax.com/blog/2/
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: https://images.prismic.io/shipamax-website/0344cfde-76ce-4a43-bb26-d5850afd384d_Screenshot+2020-05-15+at+12.03.07.png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.8781204111600587%3A1
  - Source: https://shipamax.com/blog/2/
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: https://images.prismic.io/shipamax-website/e12cec9c-630e-44cf-8be3-a86711491a0b_Screenshot+2020-04-22+at+15.48.31.png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.8736176935229067%3A1
  - Source: https://shipamax.com/blog/2/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://shipamax.com/logo.svg",
    "favicon": "https://shipamax.com/favicon.png",
    "ogImage": null,
    "logoAlt": "Shipamax"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, and matches the brand name 'Shipamax' in the alt text. It is the most prominent logo available.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in logistics and shipping"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, and matches the brand name 'Shipamax' in the alt text. It is the most prominent logo available.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```