# Shogun Brand Identity

A complete profile of **Shogun**'s visual system — colors, typography, components, and personality — extracted from https://getshogun.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/shogun
- Machine-readable JSON: https://characterquilt.com/branding/shogun.json
- Per-page llms.txt: https://characterquilt.com/branding/shogun/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A0B3FB |
| Accent | #1A212A |
| Body Font | Soehne |
| Heading Font | Soehne |

## Color Palette

- primary: #A0B3FB
- secondary: #262C35
- accent: #1A212A
- background: #1A212A
- textPrimary: #1A212A
- link: #1A212A

## Typography

- primary: Soehne — https://fonts.google.com/specimen/Soehne
- heading: Soehne — https://fonts.google.com/specimen/Soehne

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6650c0dafbafeb00fd5d7daf_logo-1.svg
- Favicon: https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6621737cc90f7de0564a48b0_Shogun-Fav-Icon%20(4).png
- Social card (og:image): https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/661d5192ec41e77e6bec68bb_home_open_graph_image%20(2).webp

## UI Components

- buttonPrimary: background=#1A212A, textColor=#1A212A, borderColor=#1A212A, borderRadius=100px, shadow=none
- buttonSecondary: background=transparent, textColor=#1A212A, borderColor=#1A212A, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: ecommerce businesses

## Shogun Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mobile Commerce: What is M-Commerce & Why It Matters (+ Examples)**
  - Image: https://getshogun.com/learn/wp-content/uploads/2024/06/61d89f19a21fefed73378ebb_The20Feed201.png
  - Source: https://getshogun.com/learn/mobile-commerce
- **9 Stunning Shopify Blog Examples That Drive Organic Traffic**
  - Image: https://getshogun.com/learn/wp-content/uploads/2024/06/ella-bache-blog-bold-1024x571.jpg
  - Source: https://getshogun.com/learn/shopify-blog-examples
- **Try The #1 Price Testing App for Shopify Stores**
  - Image: https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/68d1662a7ac49d1640e8b450_4b9de777048441a0ee5f6ec7f37843ff_price_testing_hero_image%20%281%29.webp
  - Source: https://getshogun.com/solutions/shopify-price-testing-app
- **9 Stunning Shopify Blog Examples That Drive Organic Traffic**
  - Image: https://getshogun.com/learn/wp-content/uploads/2024/06/elle-bache-ingredient-blog-post-1024x808.jpg
  - Source: https://getshogun.com/learn/shopify-blog-examples
- **Advanced Visual Page Builder for BigCommerce | Shogun**
  - Image: https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/66588f757ade4e0f7cbbc91c_pb_hero.webp
  - Source: https://getshogun.com/solutions/bigcommerce-page-builder
- **9 Stunning Shopify Blog Examples That Drive Organic Traffic**
  - Image: https://getshogun.com/learn/wp-content/uploads/2024/06/9-Shopify-Blog-Examples-from-DTC-Brands_-Best-Practices-How-to-Build-Your-Own.png
  - Source: https://getshogun.com/learn/shopify-blog-examples

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    },
    {
      "family": "Cartographcf",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A0B3FB",
    "secondary": "#262C35",
    "accent": "#1A212A",
    "background": "#1A212A",
    "textPrimary": "#1A212A",
    "link": "#1A212A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "sans-serif"
      ],
      "body": [
        "Soehne",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A212A",
      "textColor": "#1A212A",
      "borderColor": "#1A212A",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1A212A",
      "borderColor": "#1A212A",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6650c0dafbafeb00fd5d7daf_logo-1.svg",
    "favicon": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6621737cc90f7de0564a48b0_Shogun-Fav-Icon%20(4).png",
    "ogImage": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/661d5192ec41e77e6bec68bb_home_open_graph_image%20(2).webp",
    "logoHref": "https://getshogun.com",
    "logoAlt": "Untitled UI logotext"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand 'Shogun'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try for free",
      "reasoning": "Button #2 'Try for free' has a distinct call-to-action text and a unique design with a rounded border, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Try for free",
      "reasoning": "Button #4 'Try for free' is from a different color group (transparent) and serves as a secondary option with a less prominent design."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "ecommerce businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand 'Shogun'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```