# Shortcut Brand Identity

A complete profile of **Shortcut**'s visual system — colors, typography, components, and personality — extracted from https://www.shortcut.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/shortcut
- Machine-readable JSON: https://characterquilt.com/branding/shortcut.json
- Per-page llms.txt: https://characterquilt.com/branding/shortcut/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #494BCB |
| Accent | #494BCB |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #494BCB
- secondary: #797ADE
- accent: #494BCB
- background: #FFFFFF
- textPrimary: #000000
- link: #08093F

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/6784ef8df976cd8e20df362a_Shortcut%20logo.svg
- Favicon: https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67f8df66818a6348b58e8bee_33232mark-purple.png
- Social card (og:image): https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67c60e525301dfb9bc1f8b3a_img-opengraph-mainsite.png

## UI Components

- buttonPrimary: background=#494BCB, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F6F6FA, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: software teams

## Shortcut Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Collaborate with your AI Teammates in Shortcut**
  - Image: https://cdn.prod.website-files.com/6784ef8df976cd8e20df3602/682bb94a2abd0078be8eaa0c_90462caf764edf5f7824cc119e0c485fb398cd3e05ee41c0.png
  - Source: https://www.shortcut.com/blog/shortcut-for-agents
- **Shortcut Blog — Project Management for Software Teams**
  - Image: https://cdn.prod.website-files.com/6784ef8df976cd8e20df3602/691c9c12e99ab96c5d374135_768x492%402x.png
  - Source: https://www.shortcut.com/blog
- **Single Epic Page – Shortcut Help Center**
  - Image: https://help.shortcut.com/hc/article_attachments/31324033387924
  - Source: https://help.shortcut.com/hc/en-us/articles/360045483932-Single-Epic-Page
- **Shortcut Blog — Project Management for Software Teams**
  - Image: https://cdn.prod.website-files.com/6784ef8df976cd8e20df3602/69277dd3eafc721b61bc6f0d_Blog%20Cover%20Images%20(1).png
  - Source: https://www.shortcut.com/blog
- **Shortcut – Project Management for Software Teams**
  - Image: https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/68d50ba5707de39767a308ba_f9d2599f9a66892ea9e7e1805a7993e5_korey%20-%20bg%20%282x%29.jpg
  - Source: https://www.shortcut.com/
- **Shortcut Blog**
  - Image: https://cdn.prod.website-files.com/6784ef8df976cd8e20df3602/696a971dad5c8ee957f244a4_Slack%20Conversation%20LIFTOFF%20(768%20x%20492%20px).png
  - Source: https://www.shortcut.com/blog-categories/how-product-engineering-work-together

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#494BCB",
    "secondary": "#797ADE",
    "accent": "#494BCB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#08093F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "21.92px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#494BCB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F6FA",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/6784ef8df976cd8e20df362a_Shortcut%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67f8df66818a6348b58e8bee_33232mark-purple.png",
    "ogImage": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67c60e525301dfb9bc1f8b3a_img-opengraph-mainsite.png",
    "logoHref": "/",
    "logoAlt": "brand logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 21,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shortcut'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Get Started - free forever",
      "reasoning": "Button #2 has a vibrant blue background (#494BCB) and strong CTA text 'Get Started - free forever', making it the most prominent primary action."
    },
    "secondary": {
      "index": 1,
      "text": "Get started - it’s freeView Customizations",
      "reasoning": "Button #6 has a different background color (#F6F6FA) and serves as a secondary action with text 'Get started - it’s freeView Customizations'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "software teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shortcut'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```