# Signadot Brand Identity

A complete profile of **Signadot**'s visual system — colors, typography, components, and personality — extracted from https://www.signadot.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/signadot
- Machine-readable JSON: https://characterquilt.com/branding/signadot.json
- Per-page llms.txt: https://characterquilt.com/branding/signadot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #004165 |
| Accent | #004263 |
| Body Font | Plus Jakarta Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #004165
- secondary: #000212
- accent: #004263
- background: #FFFFFF
- textPrimary: #334155
- link: #334155

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.signadot.com/images/signadot-logo-dark.svg
- Favicon: https://www.signadot.com/images/favicon.png
- Social card (og:image): https://www.signadot.com/images/og-image.png

## UI Components

- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#767676, borderRadius=0px, shadow=none
- buttonPrimary: background=#004263, textColor=#FFFFFF, borderRadius=999px, shadow=none
- buttonSecondary: background=#000212, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

## Signadot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rest API Testing Using Relevancy Weighted Diffs**
  - Image: https://www.signadot.com/images/cms/blog/rest-api-testing-using-relevancy-weighted-diffs-main.jpg
  - Source: https://www.signadot.com/blog/rest-api-testing-using-relevancy-weighted-diffs/
- **How to Run Scalable Performance Tests Using Grafana/K6 and Signadot**
  - Image: https://www.signadot.com/images/cms/blog/how-to-run-scalable-performance-tests-using-grafana-k6-and-signadot-main.jpg
  - Source: https://www.signadot.com/blog/how-to-run-scalable-performance-tests-using-grafana-k6-and-signadot/
- **Opinion Blog | Signadot**
  - Image: https://www.signadot.com/images/cms/blog/coding-agents-cicd-pipeline.jpg
  - Source: https://www.signadot.com/blog/category/opinion/
- **Tutorial: How to Do End-To-End Testing of Asynchronous Kafka Flows Using  Sandboxes**
  - Image: https://www.signadot.com/images/cms/blog/kafka-step-by-step-tutorial-main.jpg
  - Source: https://www.signadot.com/blog/kafka-step-by-step-tutorial/
- **Blog | Signadot**
  - Image: https://www.signadot.com/images/cms/blog/how-brex-transformed-developer-experience-and-slashed-infrastructure-costs-with-signadot-main.jpg
  - Source: https://www.signadot.com/blog/8/
- **CI/CD Reimagined: End Staging Chaos with Ephemeral Infrastructure**
  - Image: https://www.signadot.com/images/cms/blog/ci-cd-reimagined-end-staging-chaos-with-ephemeral-infrastructure-main.jpg
  - Source: https://www.signadot.com/blog/ci-cd-reimagined-end-staging-chaos-with-ephemeral-infrastructure/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#004165",
    "secondary": "#000212",
    "accent": "#004263",
    "background": "#FFFFFF",
    "textPrimary": "#334155",
    "link": "#334155"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "12.5px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#004263",
      "textColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000212",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.signadot.com/images/signadot-logo-dark.svg",
    "favicon": "https://www.signadot.com/images/favicon.png",
    "ogImage": "https://www.signadot.com/images/og-image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 17,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Signadot'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Start for Free",
      "reasoning": "Button #5 has a vibrant brand color (#004263) and strong CTA text 'Start for Free', making it the primary call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Start for free",
      "reasoning": "Button #4 has a different background color (#000212) and supports the primary action with 'Start for free', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Signadot'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```