# Simmer Brand Identity

A complete profile of **Simmer**'s visual system — colors, typography, components, and personality — extracted from https://www.usesimmer.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/simmer
- Machine-readable JSON: https://characterquilt.com/branding/simmer.json
- Per-page llms.txt: https://characterquilt.com/branding/simmer/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9333EA |
| Accent | #9333EA |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #9333EA
- secondary: #C084FC
- accent: #9333EA
- background: #0F172A
- textPrimary: #FFFFFF
- link: #9CA3AF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://usesimmer.com/static/favicon.ico

## UI Components

- input: background=#99A0AA, textColor=#FFFFFF, borderColor=#E5CCFD, borderRadius=12px, shadow=none
- buttonPrimary: background=#9333EA, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
- buttonSecondary: background=transparent, textColor=#D8B4FE, borderColor=#C084FC, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: online gaming enthusiasts

## Simmer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **DIY Christmas Simmer Pot with Printable Instructions - The Flour Barn  Homestead**
  - Image: https://i0.wp.com/theflourbarnhomestead.com/wp-content/uploads/2024/12/Untitled-design-21.png?resize=682%2C1024&quality=80&ssl=1
  - Source: https://theflourbarnhomestead.com/diy-christmas-simmer-pot-with-printable-instructions/
- **AI Company Websites: 25+ Well-Designed Examples (2026)**
  - Image: https://ucarecdn.com/4cdd0ddb-c553-4455-9f5a-71d745d838bf/
  - Source: https://www.sitebuilderreport.com/inspiration/ai-company-websites
- **How to create landing page header designs that convert**
  - Image: https://www.evoluted.net/img/asset/YXNzZXRzL3NpbW1lcmVhdHMucG5n/simmereats.png?w=2408&h=1896&s=5b53abedd7f74df0f704a01064f82835
  - Source: https://www.evoluted.net/blog/design/landing-page-design-high-converting-heroes
- **We Tried 10 Simmer Pre-Made Meals—Are They Worth It?**
  - Image: https://i.ytimg.com/vi/T0UXuBX7S6U/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLA1KKBiWoz8P4mgcBmV1fwUYKV3Ig
  - Source: https://www.youtube.com/watch?v=T0UXuBX7S6U

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9333EA",
    "secondary": "#C084FC",
    "accent": "#9333EA",
    "background": "#0F172A",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#99A0AA",
      "textColor": "#FFFFFF",
      "borderColor": "#E5CCFD",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#9333EA",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#D8B4FE",
      "borderColor": "#C084FC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://usesimmer.com/static/favicon.ico",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Explore Slots",
      "reasoning": "The 'Explore Slots' button is the primary CTA due to its vibrant purple color (#9333EA) and action-oriented text, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 4,
      "text": "How It Works",
      "reasoning": "The 'How It Works' button is secondary as it has a transparent background with a border, distinguishing it from the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "online gaming enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```