# Simmery Brand Identity A complete profile of **Simmery**'s visual system — colors, typography, components, and personality — extracted from http://simmery.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/simmery - Machine-readable JSON: https://characterquilt.com/branding/simmery.json - Per-page llms.txt: https://characterquilt.com/branding/simmery/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #006CEA | | Accent | #000000 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #006CEA - secondary: #2196F3 - accent: #000000 - background: #F9F9F9 - textPrimary: #000000 - link: #4A90E2 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://www.brandbucket.com/images7/head_logo2s.png - Favicon: https://www.brandbucket.com/favicon.ico - Social card (og:image): https://www.brandbucket.com/sites/default/files/logo_uploads/207985/stamped_preview_w7.png ## UI Components - input: background=#EDEDED, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=8px, shadow=none - buttonSecondary: background=#F0F4F8, textColor=#000000, borderRadius=7px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: entrepreneurs and business owners ## Simmery Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **EVERERIN Liquid Setting Spray For Makeup Long Lasting & simmery Highlighter - Price in India, Buy EVERERIN Liquid Setting Spray For Makeup Long Lasting & simmery Highlighter Online In India, Reviews, Ratings** - Image: https://rukmini1.flixcart.com/image/1500/1500/xif0q/highlighter/m/p/7/110-liquid-setting-spray-for-makeup-long-lasting-simmery-original-imahahsyzfzpghq4.jpeg?q=70 - Source: https://www.flipkart.com/evererin-liquid-setting-spray-makeup-long-lasting-simmery-highlighter/p/itm87cb2ea2a902a - **LETTERS; Simmery Axe - The New York Times** - Image: https://s1.nyt.com/timesmachine/pages/1/1984/09/30/232010_360W.png?quality=75&auto=webp&disable=upscale - Source: https://www.nytimes.com/1984/09/30/travel/l-letters-simmery-axe-232010.html - **Simmery Axe Swamp Deal - YouTube** - Image: https://i.ytimg.com/vi/Q1ScbDp6IRI/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AHOBYACgAqKAgwIABABGHIgVCgfMA8=&rs=AOn4CLB69p-nEa_jzwmsohaZ-izJqCevQQ - Source: https://www.youtube.com/watch?v=Q1ScbDp6IRI - **It's a Simmery Summer for U.S. And Canadian Presbyterians - Christianity Today** - Image: https://www.christianitytoday.com/wp-content/uploads/1980/07/101185.jpg - Source: https://www.christianitytoday.com/1980/07/its-simmery-summer-for-us-and-canadian-presbyterians/ - **WTF is happening with office.com? : r/Office365** - Image: https://preview.redd.it/wtf-is-happening-with-v0-7c7cekkkor4f1.png?width=1000&format=png&auto=webp&s=98f1d7bab93c120942eed6f240c6885e6e8b52bb - Source: https://www.reddit.com/r/Office365/comments/1l2kvw4/wtf_is_happening_with_officecom/ - **Shapeshifters - Simmery Axe** - Image: http://simmeryaxe.wikidot.com/local--files/shapeshifters/Theriodontia_old.jpg - Source: http://simmeryaxe.wikidot.com/shapeshifters ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Arial", "role": "unknown" } ], "colors": { "primary": "#006CEA", "secondary": "#2196F3", "accent": "#000000", "background": "#F9F9F9", "textPrimary": "#000000", "link": "#4A90E2" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Roboto" ], "body": [ "Roboto" ], "paragraph": [ "Roboto" ] }, "fontSizes": { "h1": "16px", "h2": "24px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "7px" }, "components": { "input": { "background": "#EDEDED", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F0F4F8", "textColor": "#000000", "borderRadius": "7px", "borderRadiusCorners": { "topLeft": "7px", "topRight": "7px", "bottomRight": "7px", "bottomLeft": "7px" }, "shadow": "none" } }, "images": { "logo": "https://www.brandbucket.com/images7/head_logo2s.png", "favicon": "https://www.brandbucket.com/favicon.ico", "ogImage": "https://www.brandbucket.com/sites/default/files/logo_uploads/207985/stamped_preview_w7.png", "logoHref": "https://www.brandbucket.com", "logoAlt": "BrandBucket" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the BrandBucket brand indicated by the page title and URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Buy Now\n\t\t\t\t\t\t$4245", "reasoning": "Button #0 ('Buy Now $4245') is the primary CTA due to its action-oriented text and prominent dark background, making it stand out as the main purchase option." }, "secondary": { "index": 3, "text": "Blog Names", "reasoning": "Button #3 ('Blog Names') is selected as secondary because it has a different background color (#F0F4F8) and serves as a less prominent navigation option." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "entrepreneurs and business owners" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the BrandBucket brand indicated by the page title and URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```